CyberCube & Affinity Marketplace streamline SME cyber quotes

SOFIAH NICHOLE SALIVIO

News Editor

CyberCube has partnered with Affinity Marketplace to integrate cyber insurance quoting into a single broker workflow, targeting the SME cyber insurance market.

The partnership combines Affinity Marketplace’s quoting process with CyberCube’s Broking Manager software, which provides information on a client’s cyber risk profile. The integrated setup is designed to help brokers discuss financial exposure and compare risk transfer options without leaving the same system.

SME cyber insurance has been held back by a lack of specialist knowledge, the challenge of explaining technical risk to smaller businesses, and the time brokers need to place cover. The integrated process is intended to reduce those points of friction for generalist brokers and their clients.

CyberCube’s Broking Manager generates reports on company-specific financial exposure, along with benchmarking data on policy limits and cover structures. Affinity Marketplace provides the digital environment where brokers can obtain automated quotes.

Nate Brink, Head of Broker Sales & Account Management at CyberCube, said the model addresses both economic and training challenges in the market.

“This strategic relationship between CyberCube and Affinity Marketplace solves the margin and education crunch that has long plagued the SME cyber insurance sector. By automating the quoting process directly alongside actionable exposure data within the same workflow, brokers can instantly demonstrate real risk without using complex technical jargon,” Brink said.

The approach allows brokers to stay within one system from the initial client discussion through to quotation. It also presents cyber risk in business terms that smaller companies can relate to when deciding whether to buy insurance and how much cover to take.

Founded in 2023, Affinity Marketplace focuses on digital distribution for specialty insurance. Its platform connects brokers and agents with managing general agents, carriers, and technology providers across quoting, binding, renewals, and carrier connectivity.

Andrew Suesserman, Co-founder of Affinity Marketplace, said: “Affinity Marketplace is all about giving brokers the tools they need to scale efficiently, and this collaboration with CyberCube does exactly that. We’ve combined rapid, automated cyber quoting with clear risk diagnostics in a single environment. This removes the complex jargon that usually stalls SME sales and gives generalist brokers the confidence to advise on exposures and limits like seasoned cyber specialists. We can’t wait to see our brokers leverage this to unlock new, highly profitable growth.”

Broker response

Wholesure, which uses the combined setup, said the integration has changed how its brokers and retail agents handle SME cyber placements. The brokerage cited a shortage of cyber specialists across the market as a barrier to broader take-up among smaller businesses.

Kevin Merchant, National Cyber Practise Leader at Wholesure, said: “With too few cyber specialists in the market today, closing the critical SME protection gap has felt like an uphill battle. Combining Affinity Marketplace with CyberCube has been an absolute game changer for our brokers, retail agents, and the insureds we protect. By utilizing Affinity Marketplace, our brokers gain instant access to seamless, efficient cyber quotes, eliminating the traditional friction of the placement process. Coupled with CyberCube’s robust financial loss impact and benchmark reports, our retail agents are equipped with the exact data-driven storytelling tools they need to educate insureds. We can present small business owners with clear, quantified evidence of their true financial exposure and show them how their peers are structuring their risk transfer.”

CyberCube was established within Symantec in 2015 and has operated as an independent company since 2018. It provides cyber risk analytics software to insurance institutions and has offices in San Francisco, New York, Chicago, London, and Tallinn.

The partnership is available through the Affinity platform.