Cotswolds area named as ‘most desirable’ in the UK

This is according to Gloucestershire Live, which has given the spot that title in a new report published over the weekend.

Experts say the region has entered “a new era” as a prime property hotspot, thanks to its rising reputation.

Architect Alex Hancock, co‑founder of residential architecture and interior design practice Bloom Studio, said: “The Cotswolds is evolving.

READ MORE: Old Oxfordshire prep school with seven bedrooms for sale at £1.9m

“What we’re seeing is a new level of international buyer who values heritage but expects refinement.

“Our role is to preserve the architectural integrity of these buildings while quietly introducing the flow, material quality and technical performance that modern living demands.”

Bloom Studio says the Cotswolds is “no longer merely characterised by picturesque villages and weekend retreats” and is now recognised for “design, discretion, and a globally interconnected social scene”.

READ MORE: Music legend and wife have drink at Jeremy Clarkson’s Cotswolds pub

The firm said: “This new generation of buyers appreciates architectural integrity while also anticipating modern functionality: spatial flow, natural materials, refined detailing, and seamless project execution.”

According to Mr Hancock, demand is being fuelled by the global profile of venues such as Soho Farmhouse and Estelle Manor, along with the success of Jeremy Clarkson’s Amazon series Clarkson’s Farm.

He said these high‑profile destinations have helped draw in affluent international buyers, many of whom already own homes in cities such as London or overseas but want Cotswolds properties that blend “architectural authenticity with modern comfort”.