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Costa viral Matchilda Instagram plushie now on sale

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The coffee chain’s matcha-inspired mascot first gained a cult following earlier this year during Costa’s Catch-A-Matcha campaign, appearing across social media feeds and generating a wave of comments from fans asking the same question: “Where can I buy one?”

After months of speculation, Costa has finally answered. Matchilda is now available in selected stores nationwide for £8.95, marking the latest example of a major brand capitalising on the growing demand for collectible merchandise driven by social media.

From marketing mascot to must-have collectible

What started as a playful campaign character has quickly evolved into something much bigger.

In recent years, brands have increasingly found success turning popular mascots, characters and limited-edition products into collectibles, with consumers often eager to own a piece of a campaign they’ve followed online.

Matchilda appears to be following a similar path.

The plushie built an audience long before reaching shelves, helped by the growing popularity of matcha products among younger consumers and the rise of “cute culture” across platforms such as TikTok and Instagram.

For Costa, the decision to launch the toy appears to have been driven largely by customer demand.

A Costa Coffee spokesperson said the company received “constant requests” from customers wanting to know how they could get their own Matchilda.

Why brands are betting on viral merchandise

The launch highlights a wider trend across retail and hospitality, where successful social media moments increasingly lead to physical products.

Limited-edition collectibles can generate excitement far beyond a brand’s traditional customer base, while also creating a sense of exclusivity that encourages fans to act quickly.

That could prove particularly important for Matchilda, which is only available while stocks last.

Costa has not revealed how many plushies are available, but limited launches linked to viral campaigns often sell through rapidly once word spreads online.


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A sign of matcha’s growing popularity

The launch also reflects the continued rise of matcha as one of the fastest-growing drinks trends in the UK.

Once considered a niche alternative to coffee, matcha has become increasingly mainstream, with dedicated drinks, seasonal menus and social media content helping fuel demand.

For Costa, Matchilda may have started as a marketing mascot, but judging by the reaction online, the plushie has become a character in its own right.

And for fans who have spent months asking where they could buy one, the answer is finally here – at least while stocks last.





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King Charles and Camilla absent from Oxfordshire royal funeral

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Mourners, including members of the Royal Family, travelled to a small village in the county for the funeral of Lady Pamela Hicks on Saturday (June 13).

The service for the 97‑year‑old took place at St Bartholomew’s Church in Brightwell Baldwin, between Wallingford and Watlington.

Lady Pamela died last week at her home in the village, where she had lived for many years with her late husband, interior designer David Hicks.

READ MORE: Mourners arrive for Royal Family funeral in Oxfordshire village

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Among the mourners were Lady Helen Taylor, daughter of Prince Edward, and Penelope Knatchbull, Countess Mountbatten of Burma.

There was no sign of King Charles or Queen Camilla, though, as the funeral came on the same day as Trooping the Colour, the King’s official London birthday parade.

Nevertheless, mourners paid their respects outside St Bartholomew’s Church as the coffin was carried inside, before following the procession for the service.

The small parish church is close to The Grove, the family house that became her long‑term base in Oxfordshire.

READ MORE: Legendary chef heralds shock return of closed Oxfordshire pub

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According to the published order, the funeral was arranged in line with Lady Pamela’s wishes, with rousing hymns but no formal sermon or eulogy during the service.

Lady Pamela was a first cousin of the late Prince Philip and a great‑great‑granddaughter of Queen Victoria.

She was also a bridesmaid at the 1947 wedding of the then Princess Elizabeth and Lieutenant Philip Mountbatten.

READ MORE: Christian Horner and Geri Halliwell to make £45m life decision

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The 97-year-old later served as a lady‑in‑waiting to Queen Elizabeth II and accompanied the then Princess on the 1952 tour of Kenya.

This was when news came through of King George VI’s death and Elizabeth’s accession to the throne.

Following her death on June 5, King Charles paid a warm tribute, saying he was “greatly saddened to learn of the death of Lady Pamela Hicks, a sorrow tempered by the fondest memories and deepest gratitude for her long life and loyal service to Queen Elizabeth.”

In the statement released by Buckingham Palace, he added that her “warmth, wit and perspicacity always made such an impression” and that she would be “so dearly missed by all those who knew and loved her.”

READ MORE: Award-winning UK private school to mark 75th anniversary with celebration

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Lady Pamela is survived by her three children, Edwina, Ashley and India, and several grandchildren, many of whom were expected to attend today’s village service.

Brightwell Baldwin is a small rural parish in South Oxfordshire, about four and a half miles north‑east of Wallingford and close to the foot of the Chiltern Hills.

The village, whose name comes from the Old English for “bright spring”, had a population of just over 200 at the last census and is centred around a handful of stone cottages, farms and the church.

St Bartholomew’s itself dates back to the 13th and 14th centuries, with later medieval additions, and is regarded as one of south Oxfordshire’s most interesting historic churches.





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England transplant team lift the Four Nations trophy

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Led by manager Daley Cross, a renal and transplant youth worker at the Churchill Hospital, the England men’s side claimed the title with a 9-1 win over Scotland in the final.

The tournament, held in Dingwall at the Global Energy Stadium, brought together more than 60 transplant recipients from England, Scotland, Wales, and Northern Ireland, with each team showcasing the life-changing impact of organ donation and the resilience of transplant recipients.

Mr Cross said: “While it’s fantastic to bring the trophy home, the most important thing is the message behind the tournament.

“This is about showing what organ donation makes possible. Every player is living proof of the difference it can make.”

Among the England squad were two kidney transplant recipients cared for at Churchill Hospital – defender Robert Collins, 23, who received a kidney from his uncle in 2009, and goalkeeper Adam Martin, 35, who received a transplant from his sister in 2023.

Mr Collins, from Bedfordshire, said: “I’ve always loved playing football. When I was ill, I couldn’t play at all and I really missed it.

“Having a transplant has given me the chance to get back on the pitch and enjoy the game again.

“Being part of this team makes it even more special. There’s a real bond between us, one that extends beyond football – we’ve all been given a second chance.

“Every time we play, it’s a celebration of that. Scoring goals and winning along the way also helps.”

Mr Martin, from Banbury, said: “Representing your country is always an honour, but doing it alongside all the other transplant recipients – and in recognition of our donors – means so much more.

“I’ll always be forever grateful for the support the team offers and also to my sister for giving me a second chance at life.”

England finished the tournament unbeaten, securing dominant group-stage wins against Scotland (10-0), Northern Ireland (8-2), and Wales (7-0) before winning the final.

Mr Cross, who has worked at Oxford University Hospitals for 11 years, said: “We’re proud of what we’ve achieved on the pitch, but above all we want to raise awareness and encourage more people to consider organ donation.

“It truly saves and transforms lives.”

The tournament also featured public outreach to encourage sign-ups to the NHS Organ Donor Register.

England’s transplant team will now set their sights on the Transplant Football World Cup in Frankfurt, Germany, taking place later this year.

The competition will bring together teams from around the world to promote organ donation and celebrate the achievements of transplant recipients on a global stage.





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Harry Potter star Miriam Margolyes: ‘People don’t like Jews’

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The actress, who was born and grew up in the city, is well known to audiences around the world after starring as Professor Sprout in several of the Harry Potter films.

Known for her character actor work across film, television, and stage, she received the BAFTA for Best Supporting Actress for her role as Mrs Mingott in Martin Scorsese’s 1993 film, The Age of Innocence.

Ms Margolyes was awarded an OBE in 2002 for services to drama, but there were calls for this to be taken back last year.

READ MORE: Oxford Union to host Tommy Robinson for debate despite outcry

The 85-year-old, who is Jewish, has said that “people don’t like Jews” whilst speaking at the Hay Festival in Powys.

Ms Margolyes added that her Jewish identity has shaped her “whole life” and added: “What your parents teach you and what you learn from the community you live in.”

Addressing concerns about rising antisemitism, she told the audience: “Nobody likes me to say this, but I’m going to say it – people don’t like Jews.”

She reflected on how, after the Holocaust – “when millions of Jewish people, and people from other backgrounds, were killed by the Nazis during World War Two” – there was a period when people “realised that they couldn’t say nasty things about Jews because terrible things happened to Jews and they must be sympathetic, so it stopped.”

However, she added that, over time, when “people with no morals who happened to be Jewish” appeared in public life, “the knives came out again, and they have never been put away.”





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