COHO names Jon Hurley Chief Product Officer as rollout

COHO has appointed Jon Hurley as Chief Product Officer, moving the Co-Founder from Chief Operations Officer into a product leadership role.

He will oversee the vision, direction and delivery of the shared living software group’s digital products as it expands its platform for landlords, letting agents and tenants. The appointment comes as COHO rolls out changes linked to the Renters’ Rights Act and broader updates to its product offering.

COHO, which operates in the UK shared living market, says its platform is used by more than 55,000 tenants across more than 6,000 houses in multiple occupation. It describes itself as the only HMO platform in the UK to offer compatibility-based tenant matching, designed to pair tenants with common interests.

The business also reported recent growth of 87% year on year, 187% over 18 months and 531% over two years. It is targeting 200,000 units on the platform within the next two years.

According to COHO, Hurley has more than 12 years of experience in shared living management organisations. Before co-founding the company in 2019 with chief executive officer Vann Vogstad, he held roles at AXA Insurance, Switch Design Consultancy and co:home.

His appointment formalises a shift away from operations and towards product development. COHO said his background includes digital solution delivery, software development, relational database design and technical problem-solving.

Product rollout

The appointment comes as COHO prepares a new set of features for landlords and agents ahead of changes in the rental market. Among them is a digital Assured Tenancy Agreement, which will be free for all COHO users, with documentation merge tags for both single lets and HMO rooms.

The business is also introducing grouped HMO onboarding as part of the same update, aiming to simplify administration for owners and managers handling multiple occupants and property types.

Usability updates are being made across the platform, including a new communications panel and a document-serving flow designed to centralise, track and provide evidence for tenant documents, alongside stored templates and document-merging tools.

For letting agents, COHO is finalising property float features and broader changes to financial workflows, including enhanced supplier payments and owner settlements.

The platform has also been integrated with Rightmove, Zoopla and OnTheMarket, with further user experience refinements in development.

Leadership focus

Hurley outlined his priorities in the new position.

“I’m thrilled to be taking the role of Chief Product Officer at COHO at such an exciting time for the business, as it accelerates the delivery of new features that make COHO faster, smarter and even easier for customers to rely on,” said Hurley.

“COHO is leading the way in innovation in the shared-living management sector, and we’re continuing to deliver tools that give landlords and agents greater clarity, compliance and control in an evolving market,” said Hurley.

“My role will focus on exploring customer insights, creating clear and consistent product priorities, and monitoring market and regulatory shifts, competitive movement and emerging opportunities,” said Hurley.

Vogstad said product development would play a central role in the company’s next stage of expansion.

“We’re thrilled to announce that Jon will be leading the development of our product suite. His rare ability to move seamlessly between strategy, marketing and development brings exactly what we need as we continue to scale,” said Vogstad.

“Jon’s experience and instinct for building products that truly solve problems will be instrumental in driving COHO’s next phase of growth. We’re excited about the impact he’ll have on both our team and the wider shared living community,” said Vogstad.