Clothing brand to open new store at Bicester Village

Contemporary clothing label Vuori is launching a store at Bicester Village this week, marking a significant expansion outside of London, where it already operates three sites.

Headquartered in San Diego and founded more than a decade ago, the brand has built a reputation for premium, performance-led leisurewear.

A Californian athleisure brand is opening its first ever discount store at Bicester Village this week, expanding on its three London stores (Image: Vuori)

The new Bicester Village store will offer a carefully curated selection of bestsellers, including its Halo pants, the Vuori All The Feels collection and pieces from its popular Tom Holland golf collaboration.

A Californian athleisure brand is opening its first ever discount store at Bicester Village this week, expanding on its three London stores (Image: Vuori)

Alongside those ranges, prices will be exclusive to the outlet, making it Vuori’s first UK discount boutique location and offering shoppers in Oxfordshire a chance to snap up the brand’s signature styles at lower prices than in its standard stores.