Carea launches support mode for women after pregnancy loss

Carea has launched a Healing After Loss mode in its pregnancy and postnatal wellbeing app for women who have experienced miscarriage or pregnancy loss.

The new in-app section offers expert guidance, mental health resources, evidence-based information and access to a community of women with shared experiences. It is available free in the app. Existing users who report a loss can use it, while new users can access it without sharing sensitive personal details.

The launch is intended to address a gap in support around miscarriage and pregnancy loss in both healthcare and digital services. Many women continue to receive limited medical guidance after early pregnancy loss and face long waits for mental health support.

Data cited by Carea highlights the scale of the issue. One in four pregnancies in the UK ends in loss. Research has found that one month after early pregnancy loss, 29% of women meet the criteria for post-traumatic stress, 24% experience moderate to severe anxiety and 11% moderate to severe depression.

Support gap

Existing pregnancy apps can also fail women after miscarriage or baby loss. In some cases, users continue to receive foetal development updates or marketing messages that no longer reflect their circumstances.

Carea developed the feature following user research and feedback, as well as the experience of its founder, Anastasia Shubareva-Epshtein, who felt unsupported by healthcare systems and traditional pregnancy apps after her own miscarriage.

The mode includes breathwork, journaling, affirmations and meditations, alongside information intended to help women make medical and personal decisions after a loss. It is designed to support people regardless of how long ago the pregnancy loss occurred.

The launch comes as miscarriage care receives greater policy attention in the UK. Scotland has published a miscarriage patient charter, and Health Secretary Wes Streeting has said support in this area has been lacking.

Pregnancy losses before 24 weeks are not formally registered in the same way as stillbirths in the UK. Campaigners and patients argue that this leaves many women feeling their experience is not fully recognised within the system.

Carea, which describes itself as a maternal wellbeing platform, was founded in the UK and says it has been downloaded 10,000 times since launching in 2025. The app covers fertility, conception, pregnancy and postpartum support, with the new mode extending its focus to pregnancy loss recovery.

“We have heard from so many women that they feel like it is somehow their fault or they are feeling guilty or ashamed when they experience a pregnancy loss,” said Anastasia Shubareva-Epshtein, founder and CEO of Carea.

“I experienced first-hand how hard many pregnancy apps make it to report a loss and how insensitive and triggering the whole experience can be. You’re left feeling excluded at the very moment you need support most, with more questions than answers.

“Pregnancy loss is incredibly common, yet still shrouded in silence, and many women in the UK struggle to access the support and guidance they need. Knowing you’re not alone can make all the difference. Our Healing After Loss mode will ensure women are met with empathy, clear guidance and an understanding community, rather than feeling pushed to the side or unsupported at such a vulnerable time.”