Car events firm AMCI relocates headquarters to Bicester

The automotive events and training specialist will relocate its 35-member team from Banbury to Building 90, The Main Stores – a 7,410 sq ft facility on the Oxfordshire estate.

Neil Brogden, founder of AMCI Europe, said: “Joining the community at Bicester Motion is an exciting step for AMCI.

“Being surrounded by such a passionate and knowledgeable automotive ecosystem in the heart of Motorsport Valley creates huge opportunities for collaboration, creativity and innovation.

“Building 90 gives us the perfect space to host clients, develop new ideas and deliver events and training in a setting that truly reflects our industry.”

The new headquarters will serve as a flexible hub for office activities, automotive events, training, and client engagement, supporting AMCI’s exclusive focus on the automotive sector and its diverse portfolio of manufacturers and mobility brands.

Building 90 will feature a dedicated events space with vehicle access, along with meeting rooms available to both AMCI clients and other businesses based at Bicester Motion.

The space will also accommodate client training, workshops, and video and photography production.

AMCI also intends to host smaller automotive events on site and make use of Bicester Motion’s test track facilities.

The location will provide opportunities to engage with the wider Bicester Motion community during high-profile events like the Scramble, a popular gathering for classic and modern car enthusiasts held three times a year.

Daniel Geoghegan, chief executive of Bicester Motion, said: “We warmly welcome AMCI Europe and their team to the Bicester Motion community.

“Their focus on supporting automotive brands through events and training aligns perfectly with our collaborative environment.

“AMCI will be a fantastic addition to the estate, creating another space where businesses, enthusiasts and innovators can come together.”

The move is a key milestone in AMCI’s growth, embedding the agency within one of the UK’s most vibrant automotive hubs in the heart of Motorsport Valley.

Bicester Motion is a 444-acre estate dedicated to future mobility, offering a collaborative environment for automotive and mobility businesses.

The site began its transformation in 2013 when the former RAF Bicester Bomber Training Station was acquired and restored.

It has since become a nationally recognised centre for constructive conservation.

Under Bicester Motion’s custodianship, 99 per cent of the buildings have been delicately restored or re-activated for modern business use, with the site now held as a national exemplar of constructive conservation by Historic England.

The estate is now home to a growing ecosystem of automotive businesses, including the well-established Bicester Heritage cluster.