Campari goes live with SAP cloud ERP private solution

Campari Group has gone live with SAP Cloud ERP private solutions, marking a milestone in the drinks group’s digital overhaul.

The rollout brings together finance, supply chain, marketing and human resources systems across the business. It also establishes a single digital architecture built around analytics, planning, application development and governance tools.

Based in Milan, Campari sells more than 50 brands, including Aperol, Campari, Espolòn, Wild Turkey, Courvoisier and Grand Marnier. The group markets its products in more than 190 countries and operates 24 production sites worldwide.

The new setup includes SAP Analytics Cloud, SAP Integrated Business Planning, SAP Datasphere and SAP Business Technology Platform. Campari is also implementing SAP Business Data Cloud to combine data from SAP software and third-party systems, while using SAP LeanIX to map links between applications, processes and business owners.

The programme is intended to create a central model for core processes across the company. It is also designed to strengthen oversight of the wider IT estate and support planning and analytics across multiple business functions.

AI tools

Artificial intelligence features are embedded across several of the systems now in use. In SAP SuccessFactors, employees use Joule and other AI features to set and track goals, while SAP Concur automates expense matching.

AI-assisted functions are also being applied to order and payment posting. These tools are intended to improve decision-making and lower operating costs.

José Silva, Group Head of IT at Campari Group, said the move would help the company keep pace with changes in SAP’s cloud products and AI tools.

“We’ve embarked on the RISE with SAP journey to keep pace with innovations offered by SAP Cloud ERP Private and embedded AI capabilities,” Silva said. “Today, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient-ensuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently,” added Silva.

The focus on supply chain planning and distribution reflects the operational demands of a global drinks business with a broad portfolio and wide geographic reach. Bringing planning, finance and HR data into a more unified structure may also reduce duplication across regional and brand-level operations.

For SAP, the Campari rollout adds a consumer goods customer to its cloud ERP base at a time when large companies are reviewing how to connect business software, data systems and AI tools. The company has been pushing integrated cloud systems that combine transactional data with planning and analytics functions.

Sector example

Carla Masperi, Managing Director of SAP Italy, described the project as an example of how the software group is positioning its systems for food and beverage companies.

“Campari is one of our best references in the food and beverage sector and is an excellent example of how SAP solutions can transform organizational and production processes,” Masperi said. “By combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.”