Boutique fashion store opens in Oxfordshire village

Casa Ru has opened in Bampton, offering a curated selection of clothing from both emerging and established brands.

The shop is the vision of founder Mimi Gooddy and sits within Bampton Garden Plants, the family-run garden centre originally established by her late father, Rupert Gooddy.

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Mimi Gooddy at the opening of Casa Ru (Image: Casa Ru)

Ms Gooddy said: “Casa Ru has been a dream of mine for a long time.

“I’ve always loved clothes, and I wanted to create a space where women can find pieces they genuinely feel good in – things they’ll wear and love for years.”

The boutique is named in memory of her father and blends her personal story with a lifelong love of style.

After leaving a career in the corporate world, Ms Gooddy decided to launch the store with a focus on timeless, well-crafted fashion.

The shop stocks a mix of independent brands such as Rixo, Aspiga, Seventy + Mochi, and Pink City Prints, as well as its own label.

Some items are made in India using traditional printing techniques. Casa Ru places an emphasis on fabric, fit and craftsmanship.

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A New Independent Womenswear Store Opens in Bampton, Oxfordshire (Image: Casa Ru)

With an emphasis on fabric, fit and craftsmanship, Casa Ru offers an alternative to fast fashion.

Ms Gooddyy said: “It’s a project that feels very personal as well as something I’ve wanted to do for a long time.

“Bringing it to life has been such a special experience, and I can’t wait to welcome people into the store.”

The store is now open to the public and also offers an online shopping option for customers further afield.