Best April Fool’s Day 2026 jokes including Asda and Subway

With so many brands using the opportunity to market themselves or their products, it’s almost impossible not to see some form of these jokes – at least on social media, anyway.

Some of these are far easier to spot than others, and some do go the extra mile in creating the most outlandish story possible.

While these sorts of campaigns are often from supermarkets, restaurants and food producers, some others get in on the act too.

Here are some of the best jokes/hoaxes we’ve seen from April Fool’s Day 2026.

The best April Fools’ Day jokes from 2026

Asda’s adult-sized trolley seats

Asda shared its new concept for April Fool’s Day, revamping its trolleys to include adult-sized seats.

The new trolley design features a built-in armchair with a cup holder for those wanting to put their feet up while shopping.

A spokesperson for Asda said: “We’re always listening to feedback around what would make our customers’ lives easier and we’ve heard countless stories of different shopping styles causing chaos in the aisles – from list-followers racing through aisle by aisle, to ad-hoc shoppers drifting from bakery to frozen foods.

“It’s these familiar moments that inspired our adult trolley seat – a comfy, safe spot for co-shoppers, allowing the main shopper to navigate the weekly shop however they please.” 

The trolleys are currently in the planning stages, with a nationwide rollout across Asda stores expected by December 2026, just in time for the big Christmas shop.

Subway’s new product for marathon runners

Thinking ahead to the London Marathon, Subway has created a limited-edition range of nutrient-packed energy gels that taste just like its sauces.

They have been designed with endurance athletes in mind, offering compact, easy-to-consume boosts “made for runners who don’t want to leave flavour at the starting line”.

The flavours are Chipotle Southwest, Sweet Onion and Honey Mustard.

A Subway spokesperson said: “The rise of running culture within the fitness category has been rapid, and we’re always looking to meet our guests where they are.

“We wanted to introduce a fresh new way to fuel our customers as a part of a balanced active lifestyle.” 

Dyson launches new pet beauty range

Dyson says it plans to introduce its “boldest beauty category launch” with a styling range designed for pets as well as humans.

It includes the Airwrap Fur for “perfectly sculpted whisker-adjacent waves” and the Supersonic Dapper for “dialling up the volume on poodle curls”.

A Dyson Beauty spokesperson said: “We believe everyone deserves to look and feel their best.

“And for this launch, we decided to take it up a notch and think about man’s best friend.”

Heinz introduces matcha mayo

Plenty of brands get involved with April Fool’s Day to ‘launch’ brand-new food items, and Heinz has joined in for 2026.

It has teamed up with PerfectTed to create Matcha Mayo, which combines the creaminess of mayonnaise with the “earthy, vibrant flavour of matcha”.

Aditi Hilgers, Taste Elevation and Masterbrand Director at Kraft Heinz said: “We love creating products that surprise and delight our fans – especially when they tap into huge viral trends like matcha, so this one was hard to resist. Heinz X Perfect Ted Matcha Mayo takes the iconic creaminess you live for and gives it a sophisticated, matcha kick.

“It’s daring, it’s delicious, it’s the accompaniment to your sandwich you didn’t know you needed and we can’t wait for you to get a taste this April.”

Tinned Hawaiian Pizza

The fresh produce brand Dole did its bit for April Fool’s Day by launching Tinned Hawaiian Pizza.

Said to be available in select stores from April 1 and only while stocks last, the new product includes a deep-dish dough base, tomato sauce, mozzarella cheese, succulent ham, topped with pineapple.

Tao Baidoun, Brand Manager at Dole, said: “Research showed that the most common use of our tinned pineapple in the UK is for making homemade Hawaiian pizzas.

“Since we’re all about making life easier when it comes to fruit, we thought why not simplify things even further and create the full experience in one tin?”

The best of the rest

Plenty of other companies got involved with the April Fool’s Day tradition, such as with pizza chain Fatto a Mano introducing a “dough-less pizza” served without a base and featuring only the crust and toppings.

Meanwhile, Aldi launched its own law firm, called LEGALDI, offering “justice” to shoppers who’ve faced an “Aldi-dent” that wasn’t their fault.

Announced via the supermarket’s social channels this morning (Wednesday, April 1), the post simply reads: “Call free now on 0800 292 2535. LEGALDI. BREAD. MILK. JUSTICE.”

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Hobbycraft took Easter crafting to “dazzling new heights” with its one-of-a-kind, diamond-encrusted fillable egg, which they claim is worth £1.4 million.

Pot Noodle and Domino’s teamed up to introduce the Pot Noodle Stuffed Crust Pizza onto the market, which fuses a chicken and mushroom pizza with the famous snack.

Condiments company Dr. Will’s and Gü’s desserts also joined forces to supposedly launch Sriracha Chocolate Melting Middle Puddings.

What’s the best April Fool’s Day joke you’ve seen this year? Let us know in the comments.