Banbury firm Juice partners with celebrity supercar rally

Juice sponsored the Yiannimize Grand Tour 2026, an exclusive week-long rally co-founded by celebrity car customiser Yianni Charalambous, which began in Lisbon on June 20 and finished in Ibiza on June 26 and 27.

Jolyon Bennett, founder and CEO of Juice, said: “The Yiannimize Grand Tour represents innovation, performance and passion – values that align perfectly with our brand – so we couldn’t be more delighted to be an official sponsor of one of the world’s most exciting automotive events.

“This partnership has not only allowed us to increase brand awareness and branch out into a new market, but we have been able to showcase our range of premium charging and mobile technology products designed to keep people powered and stay connected, wherever the road takes them.”

Juice attended the first two days of the tour, gifting its USB and USB-C cables and Power Bank 4 to participants including car enthusiasts, content creators, and entrepreneurs.

The Juice logo was also displayed on each of the supercars as they travelled from Portugal to Spain.

Mr Bennett said: “We were lucky enough to be able to attend the opening stage of the tour where we had a great time networking, demonstrating how our latest products work and experiencing first-hand the technology that powers modern lifestyles on the move.”

The tour passed through Vilamoura, Marbella, Murcia and Valencia before concluding in Ibiza.

Juice is known for its consumer tech products, including charging solutions and mobile accessories.