Atis app launch adds loyalty and direct ordering channel

atis will launch its first customer app in May, giving the London restaurant chain a direct digital channel for ordering and loyalty.

Built in-house over the past 18 months on atis’ own technology platform, the app brings together click-and-collect ordering, loyalty rewards, personalised recommendations and the wider customer journey in one system.

The launch marks a notable step for a brand that has come to rely increasingly on digital sales. About 50% of all atis orders are already placed digitally, and that share is expected to rise after the app goes live.

Developing the product internally rather than using outside ordering providers reflects a wider shift in hospitality. Restaurant groups are seeking greater control over customer relationships, order flows and data as they try to reduce reliance on third-party platforms that can dilute margins and limit visibility into customer behaviour.

The app is designed to let customers order salads and signature bowls before arriving at a store, customise meals in advance and collect them without joining the queue. Users will also be able to save favourite orders and redeem rewards through the new loyalty scheme, atis Insiders.

Loyalty focus

The loyalty programme is intended to encourage repeat visits and deepen engagement. Members will be able to earn and redeem rewards, skip queues during busy periods and gain early access to limited-edition menu items.

atis also plans to use the platform to gather more direct feedback on customer preferences and ordering habits. That information can feed into menu development and help the chain test seasonal dishes and limited-run products more quickly.

First-party data has become increasingly valuable for food and drink businesses trying to tailor offers more precisely and strengthen repeat purchasing. Owning the underlying system also allows operators to make changes without waiting for external providers to update products or features.

The app forms part of a broader strategy that puts digital tools and customer experience at the centre of atis’ growth plans. Founded in 2019, the company has positioned itself around fast-casual food focused on salads and bowls.

Launch push

To support the rollout, the chain is planning a London-wide campaign tied to app downloads. It will hide 100 QR codes across key locations in the capital, which customers can scan through the app for a chance to win free meals.

Users who download the app during the launch month will also receive £5 off their first order. The offer is designed to encourage early adoption as atis moves more customer activity into its own digital channels.

The strategy highlights how restaurant brands are trying to connect loyalty, ordering and promotions in a single environment. For operators, that can create a clearer picture of customer frequency, peak ordering times and product preferences, while giving consumers a simpler way to move between discovery, purchase and reward redemption.

Competition in this area has intensified as chains invest more heavily in apps and memberships to retain customers in a tighter spending environment. For smaller and mid-sized groups in particular, the challenge is whether to build their own systems or rely on established third-party services that may be quicker to deploy but offer less control.

atis is betting that owning its platform will help it shape the customer journey more directly.

Customer choice

“This is a huge milestone for us as we continue to invest in the customer experience. Building our technology platform in-house gives us the flexibility to innovate faster and create a more personalised experience for our customers. Whilst this will never replace human interaction, it allows us to give our customers another choice in how they order. The app, coupled with our loyalty programme, really is a big moment for us and we are excited for customers to start using it,” said Phillip Honer, Co-Founder, atis.