Asda in Oxfordshire ranked worst by mystery shopper

The retail industry magazine The Grocer sent a mystery shopper to supermarkets across Oxfordshire to rate them on a range of things.

But Asda in London Road, Wheatley came at the bottom of the list with the mystery shopper labelling it as “not inviting”.

The retail magazine reports: “A full 15 points back in last place was Asda on London Road in Wheatley, about seven miles outside Oxford.

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“Our shopper described the entrance as ‘not inviting’ thanks to the ‘bin right next to the door’ with “a number of cigarette butts sat on top”.

“And things did not get much better from there.

“The store was ‘very tired and messy, with poor lighting’ and ‘rubbish all over the floor’.

“Overall, there was ‘nothing to like’ about a ‘cluttered’ store where it was ‘very hard to find products’.

“In fact, the only positive our shopper could muster about the whole experience was getting ‘time with my daughter’.”

Meanwhile, the best supermarket in Oxfordshire was the Waitrose in Botley Road where the mystery shopper praised the praised the “great” layout and described the store as “clean, tidy and litter-free” with “a good range of products available”.

Sainsbury’s at Heyford Hill came in second place by the mystery shopper thanks in part to its “fairly modern” interior.

Asda has been approached for a response.