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Arsenal crowned Premier League champions for first time in 22 years – live reaction | Arsenal
Key events

Paul MacInnes
“Twenty-two years,” said the father to his son, shaking his head reflectively. “Twenty-two effing years.” Standing outside the Emirates Stadium among an ever-growing crowd, he was not alone in trying to get a handle on his feelings. Arsenal had just won their first league title in a generation, after all.
From the moment Eli Junior Kroupi gave Bournemouth a first-half lead over Manchester City, the red part of north London was preparing to party. Arsenal’s only rivals for the title had to win to take their duel to the final day. A half-time deficit was not a good start. The landlord of the gridlocked Gunners pub on Blackstock Road had a glass of champagne in his hand, though it may have been something to do with the prospective takings.
Over in the Tollington, the pub closest to Arsenal’s home of the past 18 years, there was similar confidence in the outcome, even when City equalised in second-half added time. “It’s just two minutes, just two minutes, they’re going to do it!” insisted one girl to her brother as they stood transfixed by the pictures on an iPad hung from the gate of the venue.
Arsenal will receive 40 Premier League medals, one of which will surely be handed to Nicolas Jover.
What comes next in this sequence: 2, 4, 4, 3, 4, 3, 4, 3, 4, 4, 3, 2, 5, 6, 5, 8, 8, 5, 2, 2, 2?
The answer’s 1, doofus: they are Arsenal’s league positions between the titles of 2004 and 2026. The league title of 2026.
More reaction
“Representing three generations of female Gooners here! Missing my 87-year old Mum (the OG) who’s in England and my daughter who’s in Wales while I am in Philadelphia on this amazing day. And I’m thinking of all the players who helped us get here – the ESRs and the Ben Whites and the Tierneys and the Elnenys … Thank you, boys” – Julia Riches.
“And finally, our time has come. The Premier League trophy is red and white. The last time we did this my legs were strong, and lived as a young man; now my legs ache, and the tolls of time are showing. It’s been such a long wait, and the journey has been at times, painful. But here we are. Now for Budapest” – Kelvin Tan.
“Been a fan in the US since I took a trip to London in 2006 and met my wife. We finally saw our first game on 1/1/2020, Mikel’s first home game. I’ve felt for a long time that I was a cosmic jinx, coming right after the Invincibles and heralding in the banter era. I’m so so happy for fans around the world. Cheers to the players and staff who never lost hope or gave up” – Bryan Gramlich.
“I was lucky enough to see Arsenal at Highbury in December 2004 with my dad on my 11th birthday. The doldrum years were painful but the last few years, the academy boys coming through, the women’s team trailblazing as they always have – I feel like I have my club back. And then this tops it all. Wish I was over in Islington celebrating with everyone. But even better was getting a message from my father saying ‘finally’” – Patrick McGrath.
“My very young American self read Douglas Adams’s Hitchhiker’s Guide to the Galaxy where Arsenal is mentioned. Cool name even if they were an imaginary team! Then in ‘98 ESPN Soccer showed Arsenal 5th in the table and said, ehh, they’ll win it. Since then even the (relatively) bad years have been good” – Andrew Schultz.
“I felt like we won it when Everton went ahead against City. I’m so used to being on edge that it’s mostly a relief right now. We have a squad of special players though who deserve their medals. Rice, Saka, Raya, Saliba and Gabriel are exceptional footballers. They don’t come along all the time” – Leigh Rogers.
“I always felt like Cesc had too strong a centre of gravity for the rest of the team (though same goes for Ozil and Sanchez),” writes Paul Curievici. “I think you’ll find RvP never played for Arsenal [spits]. I did love Hleb but god he could be frustrating, and he never quite matched Rosicky for elegance for me.”
That’s fair – he probably didn’t match Rosicky for penetration either. But, sheesh, he was so good technically.
Read all about it!
We’ll have plenty more on the site over the next day or two. For now, this will keep you going.
More of your reaction
“Checking in from Seattle. Began supporting Arsenal after watching the Champions League final in 2006. Saw the losing team and thought, yeah, that’s for me. Have barely missed a match since and am thinking of the supporters I’ve shared times with – so much of my experience supporting from afar is about meeting strangers in pubs wherever I happen to be. Over Land and Sea. COYG!” – Conor Risch.
“Watching Hearts the other day brought it all back, how hard it is to come close and then feel like you’re starting all over again. This team picked themselves up three times after that kind of heartbreak and we never believed that nonsense about bottling it” – Michael Flack.
“More than seventy years ago, when I was 10, I used to travel on my own across North London from Kilburn to watch the Gunners at Highbury. Over the years, through highs and lows, I learned to be patient, and waking up in Melbourne today, I got my reward. I shall spend the day bragging to people here who couldn’t care less” – Ray Brindle.
“I’m not sure how I persevered for 22 years, watching a team from England try and try until they did the job. Arteta deserves all the credit for this win, for improving the team to this standard on his first job. Dare I say, shades of Pep’s greatness” – Nikhil.
“My wife and I had our first daughter, Maeve, six weeks ago. I thought I had jinxed it by thinking I could have a baby AND Arsenal win the league in the same year. Just as the final whistle went at the Vitality, she did an explosive poo that seeped onto my trousers. Didn’t even care” – Sam Crocker.
“Alright then,” says Paul Curievici, “now that 22 years of hurt are over, here’s an XI of those who deserved a medal and never got one.
Arsenal (4-2-3-1) Cech; Eboue, Mertesacker, Koscielny, Tierney; Wilshere, Cazorla; Walcott, Ozil, Sanchez; Giroud.
“Subs include Rosicky, 2016’s Ramsey, Lacazette, Oxlade-Chamberlain, Xhaka, Vermaelen.”
No room for Cesc Fabregas or Robin van Persie? He probably wouldn’t make it given the competition but I absolutely loved Alexander Hleb (Arsenal version)
Seeing all those fans’ reactions really brings it home,” writes Charles Antaki. “Joy is never uncomplicated, and there’s a certain amount of relief and liberation from anxiety tonight, but it’s all the more satisfying for the rocky road that fans have travelled. There’s no triumphalism, no gloating, no disdain for others – what the fans are saying reminds us all that following a team can be deeply personal, deeply emotional and… sometimes… deeply, deeply joyful.”
All title-winning seasons are full of key moments. These are some of the biggest in Arsenal’s triumphant 2025-26 campaign
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Gabriel Martinelli’s 93rd-minute equaliser against Manchester City in September
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Gabriel’s 96th-minute winner at St James’ Park a week later
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A 94th-minute own goal from Wolves’ Yerson Mosquera that gave Arsenal a crucial victory in December
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Viktor Gyokeres and Max Dowman’s euphoric late goals against Everton in March
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Newcastle’s Yoane Wissa missing a big late chance at the Emirates last month
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The utterly bonkers finale at West Ham nine days ago
“It’s now a wall of constant noise anywhere around the Emirates,” writes Oliver Holmes. “People are streaming out of the Arsenal tube station and heading for the stadium, which is a sea of red shirts. Some have brought fireworks and others have climbed onto the merchandise stalls to wave flags. It’s gonna be a long night.”
“I don’t know what to do,” writes Onno Giller. “It has not really sunk in yet. I couldn’t bear watch the City match. Only turned on for injury time. It feels weird to win it this way but I will take it. Been a fan since 1996, mainly as Bergkamp played there (being half Dutch). Been a mixed bag of 22 years, with some FA Cup wins and some amazing players. So happy for everyone involved and happy for my nerves as Sunday I can watch a match without worrying about my soul leaving my body for the first time in ages…”
You won’t be watching the Spurs match?
The video producers at the Emirates have been busy this week. All hail the Arsenal.
“My dad and brother, both named Conal, have been such faithful Arsenal fans since he took my brother to his first football match, when he was six years old,” writes Marianne Dias. “He is now 57 and my dad is almost 86 and living with dementia. With age and cognitive decline, he has lost interest in all of his hobbies except for Arsenal.
“He still gets to an occasional game and watches with delight on TV. Although not a football fan myself, I have followed the season nervously. My dearest wish was for Arsenal to win the league whilst my dad had the capacity to delight in the win, and so I am so elated tonight.”
In the last three Premier League seasons Arsenal have conceded 29, 34 and now 26 goals. There’s a lot more to Arsenal’s success than clean sheets and corners, of course there is, but their defensive record is extraordinary.
Bridesmaids no more: how Arsenal won it

Ed Aarons
They say good things come to those who wait, and for Arsenal supporters it has felt like an eternity. Since their unforgettable 2003-04 season when Arsène Wenger’s Invincibles went the top-flight campaign unbeaten, their team had spent an incredible 984 days at the top of the table without being champions. Until now.
After all the disappointments of the late Wenger era and finishing as runners-up in the past three seasons, that unwanted statistic can finally be put to bed after a campaign in which Mikel Arteta’s side have shown they are capable of holding their nerve.
There have been many doubters along the way, not least during a disastrous April during which Arsenal lost twice to their chief rivals, Manchester City, in a run of four consecutive domestic defeats in three competitions. But it is a triumph that rewards the faith shown by the hierarchy towards a rookie manager who arrived a week before Christmas in 2019 on a mission to restore them to former glories.
More reaction from our Arsenal-supporting readers
“I watched Arsenal win 22 years ago, an Icelander in an Australian pub in Denmark. A group of Gooners shared my joy, one of them looked me dead in the eye and said: ‘I don’t know you, but I am going to give you the biggest hug of your life!’ I wish I could return that hug today, but I settle for a victory toast with my wife” – Tryggvi Gunnarsson.
“I’ve been following Arsenal since the dog days of the mid 70s. This is every bit as satisfying as any of the many triumphs we’ve had since then” – Jeremy Cox.
“71 vintage, running up and down Lemons Hill Bridge in Suffolk howling into the sky! Champions!! Now for the double…” – Rob Kurta.
“I was born the day after Arsenal’s 2004 title win, so I am technically a newer Arsenal fan compared to many. Right now, streaks of sunlight pour into my room as I write this under my blanket. Much love from a Gunner from the Philippines” – Zach Goco.
“Became a fan in 1997. Was in dreamland for many years as a new fan. Then the 22 years of hurt. This year has been the toughest. At the end of a four-month-long surgery where you don’t know if your beloved Arsenal will come out alive. We sure have! Laughed and cried so much this past hour. Unbelievable!” – Rajesh.
“Niall asks if that is a branded water bottle in Piero Hincapié’s hand?” writes Bill Hargreaves. “I’m not sure. It’s difficult to recognise him with his trousers up.”
Only five teams in English football history have finished runners-up in three consecutive seasons.
Of those five teams, only the two Arsenal sides went on to become champions in the fourth season. It takes all kinds of mental strength to do that.
Arsenal usually win the league at the home of their greatest rivals. White Hart Lane in 1971 and 2004, Anfield in 1989, Old Trafford in 2002. Tonight it was settled at the Vitality Stadium while the players watched on from the training ground. They’ll sleep well tomorrow morning.
I’m going to hand over to Rob Smyth for more reaction. Thanks so much for all your emails, and enjoy the moment, Arsenal fans.
Ed Aarons runs the rule over Arsenal’s season with his player ratings …
We’ve had loads of lovely emails from jubilant Arsenal fans all over the world, including Seun Oluruntegbe in Canada.
“I started following Arsenal during the 2006 World Cup. As a kid growing up in Nigeria, I followed my brother and gravitated towards Arsenal for no obvious reason. Henry being Henry might have played a role. Over the years, my own life has mirrored Arsenal’s. I’ve often felt like I was underachieving and would wonder why I have often choose losing, if not necessarily wrong, causes.”
“But Arsenal’s resilience over the past few years has also mirrored mine. I have fled a war, started my life and career all over again in a different country and continent. I had the Guardian’s live blog for the City match open while working, occasionally taking 10 minute breaks hoping to come back to ‘Arsenal are champions’. Well, my dream came true. Dreams do come true. Well done to The Arsenal.”
Arsenal players greet the final whistle at Bournemouth. And is that a branded water bottle in Piero Hincapié’s hand?
The UK prime minister, Keir Starmer, has posted on X: “Twenty-two long years for the Arsenal. But finally, we’re back where we belong. Champions!” A rare evening to enjoy for the under-fire PM, while Jeremy Corbyn wrote: “North London Forever.”
It’s probably not much consolation, but after scoring a late equaliser tonight, Erling Haaland is nailed on to win the Premier League golden boot …
More of your reaction here. Has anyone checked on Gunnersaurus?
“Nearly two decades now of rising at ungodly hours to watch seasons of ungodly football, which developed in recent years into disappointment compounded by the naive optimism particular to the Arsenal fan. Was it worth it? Yes, yes it was.” – Jervis in Melbourne.
“On the way to Biarritz from Austria with my parents to visit my girlfriend and her parents. Train delayed and no chance to follow the match. I realized only when I left the train station we did it. No other Gooners in sight. Ah who cares … we did it!” – Johannes Steiner.
“I’ve watched and supported Arsenal since 1968. Just told the kids in my class in New Zealand that we’re champions. Phew!” – Arthur Johnstone.
“In 1989, my first season supporting Arsenal, we won the league after my bedtime. Now my eight-year-old daughter gets to stay up in her first season as a fan. Beautiful” – Ross Mander.
Since they lost 2-1 at the Etihad exactly a month ago, Arsenal have beaten Newcastle 1-0, Fulham 3-0, West Ham 1-0, and Burnley 1-0. Twelve points from 12, no goals conceded, and they got through 180 minutes against Atlético as well. Such an impressive run, just when it looked like the wheels were going to fall off.
Wenger hails Arsenal’s title achievement
Arsène Wenger has given his verdict on X. “You did it. Champions go on when others stop. This is your time. Now, go on and enjoy every moment.”
Former Gunners goalkeeper David Seaman, who made more than 400 appearances for Arsenal between 1990 and 2003, posted: “Premier League champions!!! What a moment!!! What a season!!!!!!!! EPIC!!!!!!!!!! Longest (22 years and) three minutes of MY LIFE…” He posts like he talks, does Dave.
Survival fight goes to final day as Spurs lose
Only in their wildest dreams could Arsenal fans have imagined they might win the title and watch Spurs get relegated this season. And it could still happen, after Roberto De Zerbi’s side lost 2-1 at Stamford Bridge tonight.
“I was only five years old when we got the last one – the very first game I can remember in any detail is the last game of that Invincibles season, specifically Vieira’s goal against Leicester on the last day. All downhill from there, until now!” writes James Woodman.
“What a shift from our players all season, it feels like they’ve run through walls to get here, battling not just other teams but immense mental inertia and the natural febrility of Emirates-era home crowds. Saliba for the Ballon D’Or, eff it! Declan Rice is the rarest of English midfielders, Gyökeres has come through a rough start, Raya is simply the best ‘keeper going. And Arteta, what more needs to be said but trust the process.”
Some of the reaction dropping into my inbox…
“Celebrating in Missouri!!! Go Gunners!” – Amanda VW.
“I’m from Toowoomba, Australia. I’m 18 and have supported Arsenal my whole life through good and bad. It has been a journey, but we’ve made it. I’ve got to go to school now, but I’m going to enjoy this one. COYG” – Finn Pickering.
“Can’t believe we finally did it. Kiwi in Boston here, became a fan watching Carlos Vela in the u-17 World Cup in the 2004. Had no idea who Thierry or Arsène even were then. 22 years later, and here we are. Forward, Arsenal!!” – Sebastian Bryers.
“Grew up watching Arsenal in Australia. In 2004, I stayed up late, missed school, forgot homework. Now I’m in Canada; that title was glorious but this is beyond comprehension. The tears are real. COYG” – Andrew B.

Oliver Holmes
More reaction from outside the Emirates, where people are running out the pubs and into the streets. Cars are honking as they go by, waving flags out of the windows. One man has brought out a bottle of champagne and is handing out flutes.
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As Declan Rice’s post shows, Arsenal were watching the game together at their London Colney training ground. The scenes at full-time were something to behold.
We’ll keep the focus here on Arsenal’s title win – so Gunners fans, drop me a line here wherever you are. I have to give a shoutout to my friends from uni, Andy and James. We watched the Invicibles’ parade on a beaten-up telly at our student digs in Cardiff, and it’s been a long, long wait for them to celebrate again. Congratulations, chaps.
Pep Guardiola has offered his congratulations to Arsenal and Arteta, his former assistant at Manchester City. “We were close. On behalf of everyone at Manchester City, we congratulate Mikel and all the staff, players and fans on winning the Premier League. They deserve it, for so much hard work and effort.
Despite the widespread reports this week, Guardiola did not confirm his departure, telling Sky that he has a year on his contract and needs to speak to the club hierarchy. It still feels like he is leaving it to City to make it official later this week, though.
Kari Tulinius writes: “It’s said to be anticlimactic to win the title by having your main rival lose. If this is an anticlimax, I’ll take it.” Personally, I think when your team wins a title like this, it’s different to sealing it on the pitch, but no less wonderful. Shame it’s a school night, is all.
Bournemouth 1-1 Manchester City: match report
John Brewin was at the Vitality to see a game that Manchester City never really looked like winning, until a frantic 90-second spell in stoppage time.

Paul MacInnes
A mass celebration is underway outside the Emirates Stadium as delirious Arsenal fans celebrate their first league title in 22 years. Young and old, male and female, people of all shapes and colours are spilling from the pubs on to the local streets, thronging around the concourse, singing and somehow trying to make sense of what has just occurred.
Arsenal’s Instagram admin marks their historic moment …
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Arsenal’s 14th title cements their third place in English football’s roll of honour:
20 Liverpool, Manchester United
14 Arsenal
10 Manchester City
9 Everton
7 Aston Villa
6 Chelsea, Sunderland
4 Newcastle, Sheffield Wednesday
3 Blackburn, Huddersfield, Leeds, Wolves
2 Burnley, Derby, Portsmouth, Preston, Tottenham
1 Ipswich, Leicester, Nottm Forest, Sheffield United, West Brom
And in the Premier League era, this is how things stand:
13 Manchester United
8 Manchester City
5 Chelsea
4 Arsenal
2 Liverpool
1 Blackburn, Leicester
Here’s more on how Arsenal sealed Premier League glory tonight.
Preamble
On 26 April 2004, Arsenal secured the English title – their 13th in total –with a 2-2 draw at White Hart Lane, with four games still to play and an unbeaten league season to complete. Few of the delirious fans in attendance that day would have believed another 22 years would pass before their team would win it again, and take their tally to 14.
White Hart Lane has been bulldozed and rebuilt while Highbury is now a block of flats, with the Emirates Stadium overseeing a painful period of decline under Arsène Wenger, before Unai Emery’s brief tenure. Mikel Arteta, an Arsenal player from 2011 to 2016, took charge in 2019 and has made the team title contenders again.
In the last six seasons, Arteta has led Arsenal to finish eighth, fifth, second, second, second … and now first. Gooners around the globe, rejoice. The day is finally here – Arsenal are champions of England again.
UK News
Britain ‘sleepwalking into a food crisis’ without urgent action, experts say | Environment
Britain is “sleepwalking into a food crisis” caused by extreme weather, inflation and the impacts of the Iran war – and the government is failing to take the threat seriously, food experts have said.
Farmers are facing severe strain from the current heatwave following a dry spring, with many crops likely to yield less as temperatures rise beyond their tolerance. Livestock are also suffering heat stress and there is a rising risk of wildfires. Economic losses are likely to be measured in the hundreds of millions of pounds.
Food prices were already on track to be 50% higher this November than they were five years ago, and the current weather – with more heatwaves likely to follow in the summer, when temperatures could top 40C – is adding to the inflationary pressure.
Even if the Iran war is resolved soon, fuel and fertiliser prices will stay high until the supply crunch through the strait of Hormuz can be eased. Last week, Rachel Reeves, the chancellor, floated the idea of voluntary price caps on staple foods, but was knocked back by supermarkets and opposition parties.
A group of food experts have written to ministers this week calling for the national food strategy to be updated to take account of the risks and prepare the UK for a future of higher temperatures and more severe weather.
The nine signatories to the letter include Mike Barry, the former director of sustainable business at Marks & Spencer, Anna Taylor, the executive director of the Food Foundation, and Lee Stiles, the secretary of the Lea Valley Growers’ Association. They highlighted three priorities on which they said ministers should concentrate: resilient domestic production of healthier food; greater preparedness for supply chain shocks; and access for all to safe, affordable and healthy food.
Tim Lang, a professor emeritus of food policy at City St George’s, University of London, said the government’s current strategy amounted to little more than “business as usual” and that warnings were not being heeded.
“This government has received serious scientific, intelligence and policy advice that it should take significant action on food security, but it keeps signalling all is OK. It’s not,” Lang told the Guardian. “Whether we see food security as an issue of escalating food poverty and deepening cost of living squeeze or as the ‘hard’ version of security as defence, there are no grounds for complacency.”
Ministers have failed to make the connections and are behind the public in awareness and readiness to act, according to Lang. “Volatility is the new normal. We are in escalating trouble from climate heating, geopolitics, [the cost of] living squeeze and more,” he said. “I find the public ready and willing but need leadership and support. What’s more important a state responsibility than ensuring the population can and will be fed in all circumstances?”
Richard Nugee, a retired general, who also signed the letter, told the Guardian that food security should be a top-level national security concern. “There’s the potential for food to be reduced in quantity through heat domes over grain baskets [in Europe and around the world]. The food chain is also being more damaged by war and the inability of people to export to us and us to import food. Farmers in the UK are also struggling really hard,” he said.
Nugee said civil unrest was still unlikely, but people would start to blame the government for problems with food supplies. There is potential for people “being extremely stressed by not being able to afford food and therefore taking matters into their own hands”, he said, adding: “There is the potential for disruption, of supply chains and of supply, and [the UK may not be able] to provide the sufficient food at the right price for its people. That is a national security issue.”
A report by the UK’s spy chiefs – revealed by the Guardian last year and so far only published in part – told ministers that the collapse of key ecosystems overseas was a national security risk for the UK that could lead to conflict, migration and competition for resources.
The Climate Change Committee advised government last week not to allow domestic food production to drop below 60% of the UK’s food needs, and said the damages inflicted by climate change on food production could reach more than £2bn a year in the 2030s, from about £200m today.
Jez Fredenburgh, a senior analyst for food and climate at the Energy and Climate Intelligence Unit thinktank, who was not a signatory to the letter, said: “Farmers and consumers cannot afford this pressure.”
The Department for Environment, Food and Rural Affairs was approached for comment.
UK News
Legal bid to block UK-backed French migrant detention centre
The Home Office says the UK won’t pay France if the site doesn’t open, under a deal to curb migrant crossings.
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Patagonia sues drag queen Pattie Gonia for trademark infringement | Drag
Patagonia has launched a trademark lawsuit against an environmentalist drag queen named Pattie Gonia, who has accused the outdoor clothing company of “trying to erase an activist”.
Wyn Wiley, who performs as Pattie Gonia, has accumulated millions of followers online for their environmental activism, raising almost $4m for non-profits so far. Last year they raised $1m while hiking 100 miles in full drag from Point Reyes national seashore to San Francisco.
Patagonia, which takes its name from an enormous geographical region spanning Argentina and Chile, filed its trademark infringement lawsuit against Wiley on 21 January. The suit was filed to the federal court in Los Angeles.
The company, which is suing Wiley for a “nominal” $1 in damages plus legal fees, said that it took action after Wiley filed a trademark application in September to use the brand Pattie Gonia to sell clothing and promote environmental activism, which it claims would “irreparably harm” its brand.
“While we wish we didn’t have to do this – and actively engaged with Pattie for several years to avoid this – it has become necessary to protect the brand we have spent the last 50 years building,” the company said in January.
“We want Pattie to have a long and successful career and make progress on issues that matter – but in a way that respects Patagonia’s intellectual property and ability to use our brand to sell products and advocate for the environment.”
On Wednesday, Wiley responded to the lawsuit publicly for the first time in a video on Instagram, and shared a letter they have sent to Patagonia’s board of directors asking them to drop the legal action.
“This is a betrayal of Patagonia’s core mission. Because if they’re ‘in business to save the home planet’, why are they suing a climate activist?” Wiley said.
“Over the last four months since the lawsuit was filed, I have stayed silent and worked every channel I had to resolve this without going to court. But in the end, I had two choices. The erasure of my name, my advocacy, my community, and everyone I employ. Or fight for myself and fight for us.”
Wiley said that though Patagonia claimed it was only them suing for $1, the legal fees to fight to keep their drag name would cost a lot more.
“This is not a brand conflict,” Wiley said. “This is a corporation trying to erase an activist. This is how corporations bully individuals who cannot match their resources.”
Wylie acknowledged that their merch had involved “playful parody” of Patagonia, but denied ever using its branding, logo or font, adding: “Drag is built on parody, puns ands jokes.”
Patagonia’s social media has been inundated with thousands of comments from Pattie Gonia fans calling on the company to drop the lawsuit.
In a statement, Patagonia told the Guardian: “Over the past several years, we’ve tried to find a path forward that would allow Pattie Gonia to continue their work while also protecting the Patagonia trademark. These conversations have included multiple proposals – each intended to support that path – along with ongoing dialogue and genuine efforts to avoid this ending up in court. Unfortunately, we could not reach an agreement.”
“This matter is not about seeking financial gain, nor is it about challenging anyone’s identity or right to advocacy, protest, or creative expression. The last thing we wanted was a legal fight with someone who shares our values, but we must protect our business and employees,” it added.
In 2022, Patagonia’s founder Yvon Chouinard gave the entire company away to a uniquely structured trust and non-profit designed to pump all of the company’s profits into saving the planet. “As of now, Earth is our only shareholder,” the company said at the time.
Patagonia was originally called Chouinard Equipment, but Chouinard changed it after a transformative trip to Patagonia with his best friend, Doug Tompkins, the founder of rival outdoors company the North Face.
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