Business & Technology
Akamai launches AI agent traffic security framework
Akamai has introduced a security framework to manage AI agent traffic, aimed at businesses that need to verify whether automated requests should be allowed to act.
Built into its Bot & Agent Control products, the framework combines identity checks, traffic monitoring and enforcement at the network edge. It targets merchants, publishers and other organisations facing a rise in automated requests from AI agents acting on users’ behalf.
The launch reflects a broader industry focus on whether an AI agent can be tied to an authorised human user and whether its behaviour can be trusted. That question has become more urgent as agents begin to shop, retrieve content and carry out tasks previously completed directly by people in browsers or apps.
Akamai’s model is built around six areas: verified identity, user-linked authentication, trust analysis, edge enforcement, content monetisation and traffic visibility. It is working with several partners to connect those elements.
One part of the framework focuses on agent identity in commercial transactions. Akamai is working with Visa on the Trusted Agent Protocol and with Skyfire and Experian on the Know Your Agent framework, intended to let agents declare identity, origin and intent while linking them to the platforms they use and the users they represent.
The approach is designed to help businesses distinguish between a legitimate AI shopping assistant and a malicious bot that may appear similar when it first connects to a website. It also aims to provide an audit trail for transactions carried out by software acting for a person.
Visa said agent identity will be a basic requirement if automated commerce is to expand.
“Without trusted identity and explicit permissioning, AI agents cannot participate in commerce at scale,” said Rubail Birwadker, Senior Vice President, Head of Growth Products and Partnerships, Visa. “Visa’s Trusted Agent Protocol provides the identity layer that defines how agents are authenticated, authorized, and trusted at the transaction level so businesses and consumers can transact with confidence.”
Experian described the issue as one of transparency and accountability in AI-led interactions.
“AI agents are quickly becoming part of digital commerce, but trust will determine how far and how fast adoption grows,” said Kathleen Peters, Chief Innovation Officer at Experian. “With the Experian Agent Trust framework, we are helping businesses bring more transparency and accountability to AI-driven interactions by verifying identities, assessing risk, and strengthening confidence in every transaction. Our collaboration with Akamai and other ecosystem leaders reflects the industry’s shared commitment to building a secure foundation for agentic commerce that consumers and businesses can trust in real time.”
Skyfire, which is also involved in the identity effort, said commercial use of agents depends on a recognised trust layer.
“AI agents can’t participate in the economy without trusted identity and the ability to transact,” said Amir Sarhangi, Chief Executive Officer and Co-Founder, Skyfire. “Skyfire provides that foundation – enabling agents to authenticate, operate within policy, and access global payment rails. With Akamai, we’re bringing that trust layer to the edge, so enterprises can securely enable trusted agents without re-architecting their existing systems.”
Identity checks
Another element covers the hand-off between a human user and an AI agent. Integrations with identity providers including Auth0 and Ping Identity allow organisations to apply existing checks such as behavioural analysis and multi-factor authentication to the agents their customers use.
The idea is that a company should not rely only on a session or browser signal when an agent is involved. Instead, it should be able to assess who the agent represents, what it is permitted to do and whether its actions match the user’s established profile.
“AI agents introduce a new trust challenge because session-based trust alone is no longer sufficient. Organisations need to understand who they represent, what agents are allowed to do, and how their actions are governed in real time,” said Loren Russon, Vice President, Product Management, Ping Identity. “By combining Ping’s Runtime Identity capabilities with Akamai’s edge enforcement and visibility, enterprises can extend identity and access controls to AI-driven interactions with stronger accountability and oversight.”
Akamai said the framework also moves beyond a simple allow-or-block approach. Its trust analysis layer is intended to assess interactions across browsers, bots and agents on a spectrum, helping organisations decide which requests support commercial goals and which may signal fraud, abuse or operational risk.
Publisher model
For publishers and content owners, the system also addresses how AI agents access and pay for web content. Partnerships with TollBit and Skyfire support models in which access can be negotiated and charged on a pay-per-request basis.
That could give media groups and other content businesses a way to distinguish between ordinary visitors, beneficial agents and scraping activity, while also setting commercial terms for machine-driven access to material on their sites.
The framework is tied to Akamai’s traffic analysis tools, including TrafficPeak, which can provide a view of how human users, useful AI agents and malicious bots interact with websites over time. Security teams and business managers can then use that data to adjust access rules and revenue strategies.
At the infrastructure level, enforcement happens at the edge of Akamai’s distributed network, allowing decisions on incoming requests to be made quickly without shifting checks to a central system.
Patrick Sullivan, Vice President, Chief Technology Officer of Security Strategy, Akamai, said the goal is to give businesses a way to tie identity to decision-making as automated interactions increase.
“AI agents are replacing clicks, acting and handling commerce for us. For that to work, businesses need to recognize not just the agent, but who is behind it and what it’s trying to do,” said Sullivan. “We’ve built this so that identity informs visibility, visibility drives trust, and trust powers the decisions that let companies safely grow and monetize these new AI interactions. We’re giving businesses the confidence to open their doors to AI without compromising security.”
Bicester Leisure Centre has confirmed it will reopen fully on Monday, August 10, following several weeks of partial and complete closures.
However, the centre will remain fully closed tomorrow (Friday, August 7) with scheduled swimming lessons moved to Kidlington Leisure Centre.
While the changing rooms have been closed and the toilets moved to the car park, the gym, sports hall and outdoor pitches have remained in use during most of the works.
The main pool is due to welcome users again from Tuesday, August 11, marking a significant step towards normal service.
However, the Play ’n’ Teach pool will remain closed for a further three weeks while structural repairs to the roof are carried out.
Play ’n’ Teach sessions will be transferred to the main pool to minimise disruption with the majority of lesson times and days remaining unchanged, while a small number of Friday classes will operate on adjusted schedules.
The leisure centre said minor temporary changes would also be made to the main pool timetable over the coming weeks to ensure both lessons and public sessions can operate safely within the reduced space.
Operators added that they were working to provide additional public and lane swimming opportunities wherever possible during the period.
The reopening update follows growing concern among residents over the impact of the closure and ongoing restrictions.
Earlier this summer, councillors Sam Holland and Nick Mawer called for what they described as a fairer approach for members who have paid for facilities that have been unavailable during the works.
The pair say they are continuing to press Cherwell District Council over the support on offer to users.
In a joint update, they acknowledged that concessions remain available on request but argued residents should not be expected to chase compensation or fee reductions themselves when the disruption is long-running.
They said: “The current approach places too much of the burden on residents.”
The councillors have formally requested a meeting with relevant representatives at Cherwell District Council to discuss support for affected members and seek clearer communication on what assistance is available.
They added: “Residents deserve transparency, consistency and fairness while these works continue. We will continue to raise concerns on your behalf and will provide a further update once we have received a response regarding the meeting request.”
SOFIAH NICHOLE SALIVIO
News Editor
Woojer has launched a site-wide 15% discount on its haptic gaming and wellness products across several international markets.
The promotion covers the Woojer Vest 4, Woojer STRAP 4 and Woojer MAT, aimed at users of games, films, music and relaxation products. It applies across the full range rather than a single device category.
At the lower end of the price range, the STRAP 4 costs USD $143 and GBP £137 after the discount, down from USD $169 and GBP £162. The wearable device converts audio into physical vibration and can be worn around the hips, across the chest or in a cross-body position.
Woojer has also added a styling element, offering a range of colours, patterns and themed editions linked to Call of Duty: Black Ops 7 and Fortnite. A dedicated app for the Series 4 range lets users manage appearance settings, core functions, audio controls and firmware updates.
Higher-priced products
The Vest 4 sits in the middle of the range at USD $407 and GBP £390 after the discount, compared with USD $479 and GBP £459 previously. It uses six Osci TRX2 transducers to deliver haptic feedback across the torso while users play games, watch films, listen to music or use virtual reality applications.
According to the product details, the vest includes an integrated control panel, digital signal processing, multi-band equaliser settings, Bluetooth headset compatibility and up to eight hours of battery life. It is designed for use while seated, standing or moving.
The most expensive item in the promotion is the Woojer MAT, now priced at USD $849 and GBP £813, down from USD $999 and GBP £957. The foldable mattress topper is positioned as a home wellness product that turns sound into vibrations across the body.
Wellness push
Woojer links the MAT to vibroacoustic therapy, which combines sound and vibration in relaxation and recovery settings. The product is intended to support sleep, stress reduction, recovery, mindfulness and relief from muscular tension.
That places the MAT in a broader wellness market where consumer technology companies are trying to move beyond entertainment hardware into products associated with rest, recovery and mental wellbeing. By including the MAT in the same summer offer as its gaming wearables, Woojer presents entertainment and wellness as part of a single commercial strategy.
The promotion also highlights the company’s pricing structure. Even after the discount, the MAT remains a premium purchase at close to USD $850, while the Vest 4 still costs more than many mainstream audio accessories, suggesting Woojer is targeting consumers willing to pay more for a specialised sensory product.
At the same time, the STRAP 4 gives the company a lower entry point for buyers interested in haptic audio without spending several hundred pounds or dollars on a vest or mattress topper. That may help broaden its reach among gamers, music listeners and virtual reality users who want a wearable format rather than a larger home setup.
Beyond direct sales, Woojer also offers an affiliate programme that pays 10% commission on generated sales. This suggests the company is using partner-led marketing to widen distribution and attract attention in a crowded consumer electronics market.
Haptic technology has drawn increasing interest from gaming and immersive media companies seeking to add touch-based feedback to sound and visuals. Woojer’s product range reflects that trend, focusing on devices that translate audio signals into vibrations users can feel through a strap, vest or mattress topper.
The sale gives prospective buyers a temporary price cut across all three product categories, with discounted prices ranging from USD $143 for the STRAP 4 to USD $849 for the MAT.
The soaring prices come after the start of the Iran war in the end of February, with diesel now at 205.9p per litre at Membury services in Berkshire, and unleaded petrol reaching 185p per litre.
Some drivers are reducing their journeys due to the unaffordable fuel prices.
The Government has frozen fuel duty in an effort to alleviate the burden, while motoring groups advise shopping around for the best deals.
Simon Williams, head of policy at the RAC, commented on the situation: “Fuel prices continued to rise over the weekend with petrol climbing to a new Iran War high of 160.85p and diesel going back over 180p, something drivers haven’t seen since 9 June.
“Unleaded has now risen more than 10p a litre – 7 per cent – since bottoming out at 150.59p on 6 July while diesel is up 16p (15.8p) a litre, or 10 per cent, almost fully reversing June’s 16.6p reduction, which was the biggest monthly drop on record.
“Positively for petrol car drivers, RAC analysis of wholesale fuel data shows prices at the pump should begin to stabilise this week.
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“But the news for those who rely on diesel, including many businesses, is worrying as it looks set to carry on rising, possibly reaching 185p in the next week or so.”
The rise in fuel prices coincides with the summer holiday season, when more than 20 million UK drivers are expected to hit the roads this week.
The AA is advising motorists to use price comparison apps powered by the Government’s Fuel Finder service to “beat the higher prices.”
The increase in prices has led to record numbers of forecourt drive-offs.
Forecourt Eye, a fuel theft prevention company, reported a 20 per cent increase in incidents of fuel taken without payment in the five months following the conflict’s onset on February 28, compared to the previous five months.
The surge in pump prices due to the war has driven the value of stolen fuel up by 48 per cent over the same period, reaching an estimated daily average of £194,000 across the UK’s 8,359 forecourts.
Gordon Balmer, executive director of the Petrol Retailers Association, noted that its members are “reporting increasing levels of abuse and aggression towards colleagues who are simply doing their jobs and have no influence over the price displayed on the forecourt”.
The Government has postponed its planned September 2026 increase to fuel duty until the end of the year due to rising pump prices.
Originally introduced by the Conservatives in 2022 following Russia’s invasion of Ukraine, the 5p reduction was set to end in September 2026.
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