Business & Technology
AI set to transform transport management, Microlise finds
New research from Microlise shows 70% of fleet and logistics professionals expect artificial intelligence to begin fundamentally transforming transport management this year. The finding is based on a survey of 250 transport and logistics decision-makers.
That marks a sharp rise in confidence in AI’s role in transport operations compared with the company’s previous industry report, when 36% of respondents said the technology was being used to its fullest potential in the sector.
Just 14% disagreed that this year would mark a step change for AI adoption in transport management, while 16% were unsure.
The figures suggest a shift in sentiment among managers overseeing fleets, delivery networks and wider logistics operations. Businesses across the sector have been testing AI tools in areas such as route planning, vehicle maintenance, driver monitoring and compliance. The latest responses indicate that more decision-makers now see those systems as part of routine operations rather than experimental projects.
AI is being applied to route optimisation to reduce fuel use and empty miles, real-time driver performance analysis, predictive maintenance and load optimisation. Microlise linked that interest to pressure on operators to control costs and improve vehicle and asset utilisation.
Operational Focus
Transport and logistics groups have faced sustained pressure from fuel prices, labour shortages, vehicle downtime and tighter margins. Against that backdrop, the survey indicates that managers are looking to software tools to support day-to-day decisions and identify inefficiencies across fleet activity.
The latest findings suggest AI is moving from trial use into operational deployment. That matters for fleet managers because many of the sector’s earliest use cases are tied to direct measures such as mileage, maintenance schedules, delivery planning, and compliance checks.
By focusing on these areas, operators are trying to cut avoidable costs, keep vehicles on the road for longer and reduce disruption to delivery schedules. The results suggest many now see AI as relevant to those immediate business needs.
Attitudes Shift
The change from 36% in the earlier report to 70% in the latest research reflects a notable shift in how decision-makers view the technology. Rather than asking whether AI might eventually have a place in logistics, more respondents now appear to believe it is reaching a point where it will materially affect transport management.
That does not amount to unanimity across the industry. A combined 30% of respondents either disagreed or were unsure, indicating that some caution remains around the speed and scale of adoption.
That caution is not unusual in a sector where technology investments are often judged by clear returns in cost, service levels and reliability. For many transport operators, new systems must fit existing fleet processes and deliver measurable gains before they are widely adopted.
Even so, the balance of responses suggests confidence is building. For suppliers of fleet software and connected vehicle systems, that shift may indicate a larger market for AI-based tools aimed at planning, maintenance and driver oversight.
Nadeem Raza, chief executive of Microlise, said the responses showed a faster change in attitudes over the past year.
“This year’s findings show just how quickly attitudes towards AI are evolving across the transport sector. In the space of 12 months, we have seen a clear shift from curiosity around AI to a much stronger focus on how it can drive tangible operational value. For operators, this is no longer about future potential – it is about practical applications that improve fleet efficiency, reduce cost and strengthen competitiveness.”
“Those who embrace intelligent, data-led fleet management will be significantly better placed to navigate the commercial pressures facing the industry,” Raza said.
Microlise, established in 1982, provides fleet management and Internet of Things software and services. Its products are used by more than 2,500 clients globally. The company has offices in the UK, France, Australia and India, and employs more than 800 people.
It handles more than 800,000 subscriptions each year.
Business & Technology
Bicester Leisure Centre reopening confirmed after disruption
Bicester Leisure Centre has confirmed it will reopen fully on Monday, August 10, following several weeks of partial and complete closures.
However, the centre will remain fully closed tomorrow (Friday, August 7) with scheduled swimming lessons moved to Kidlington Leisure Centre.
While the changing rooms have been closed and the toilets moved to the car park, the gym, sports hall and outdoor pitches have remained in use during most of the works.
The main pool is due to welcome users again from Tuesday, August 11, marking a significant step towards normal service.
However, the Play ’n’ Teach pool will remain closed for a further three weeks while structural repairs to the roof are carried out.
Play ’n’ Teach sessions will be transferred to the main pool to minimise disruption with the majority of lesson times and days remaining unchanged, while a small number of Friday classes will operate on adjusted schedules.
The leisure centre said minor temporary changes would also be made to the main pool timetable over the coming weeks to ensure both lessons and public sessions can operate safely within the reduced space.
Operators added that they were working to provide additional public and lane swimming opportunities wherever possible during the period.
Councillors Sam Holland and Nick Mawer continue to press for fee fairness (Image: Sam Holland)
The reopening update follows growing concern among residents over the impact of the closure and ongoing restrictions.
Earlier this summer, councillors Sam Holland and Nick Mawer called for what they described as a fairer approach for members who have paid for facilities that have been unavailable during the works.
The pair say they are continuing to press Cherwell District Council over the support on offer to users.
In a joint update, they acknowledged that concessions remain available on request but argued residents should not be expected to chase compensation or fee reductions themselves when the disruption is long-running.
They said: “The current approach places too much of the burden on residents.”
The councillors have formally requested a meeting with relevant representatives at Cherwell District Council to discuss support for affected members and seek clearer communication on what assistance is available.
They added: “Residents deserve transparency, consistency and fairness while these works continue. We will continue to raise concerns on your behalf and will provide a further update once we have received a response regarding the meeting request.”
Business & Technology
Woojer launches 15% site-wide sale on haptic products
SOFIAH NICHOLE SALIVIO
News Editor
Woojer has launched a site-wide 15% discount on its haptic gaming and wellness products across several international markets.
The promotion covers the Woojer Vest 4, Woojer STRAP 4 and Woojer MAT, aimed at users of games, films, music and relaxation products. It applies across the full range rather than a single device category.
At the lower end of the price range, the STRAP 4 costs USD $143 and GBP £137 after the discount, down from USD $169 and GBP £162. The wearable device converts audio into physical vibration and can be worn around the hips, across the chest or in a cross-body position.
Woojer has also added a styling element, offering a range of colours, patterns and themed editions linked to Call of Duty: Black Ops 7 and Fortnite. A dedicated app for the Series 4 range lets users manage appearance settings, core functions, audio controls and firmware updates.
Higher-priced products
The Vest 4 sits in the middle of the range at USD $407 and GBP £390 after the discount, compared with USD $479 and GBP £459 previously. It uses six Osci TRX2 transducers to deliver haptic feedback across the torso while users play games, watch films, listen to music or use virtual reality applications.
According to the product details, the vest includes an integrated control panel, digital signal processing, multi-band equaliser settings, Bluetooth headset compatibility and up to eight hours of battery life. It is designed for use while seated, standing or moving.
The most expensive item in the promotion is the Woojer MAT, now priced at USD $849 and GBP £813, down from USD $999 and GBP £957. The foldable mattress topper is positioned as a home wellness product that turns sound into vibrations across the body.
Wellness push
Woojer links the MAT to vibroacoustic therapy, which combines sound and vibration in relaxation and recovery settings. The product is intended to support sleep, stress reduction, recovery, mindfulness and relief from muscular tension.
That places the MAT in a broader wellness market where consumer technology companies are trying to move beyond entertainment hardware into products associated with rest, recovery and mental wellbeing. By including the MAT in the same summer offer as its gaming wearables, Woojer presents entertainment and wellness as part of a single commercial strategy.
The promotion also highlights the company’s pricing structure. Even after the discount, the MAT remains a premium purchase at close to USD $850, while the Vest 4 still costs more than many mainstream audio accessories, suggesting Woojer is targeting consumers willing to pay more for a specialised sensory product.
At the same time, the STRAP 4 gives the company a lower entry point for buyers interested in haptic audio without spending several hundred pounds or dollars on a vest or mattress topper. That may help broaden its reach among gamers, music listeners and virtual reality users who want a wearable format rather than a larger home setup.
Beyond direct sales, Woojer also offers an affiliate programme that pays 10% commission on generated sales. This suggests the company is using partner-led marketing to widen distribution and attract attention in a crowded consumer electronics market.
Haptic technology has drawn increasing interest from gaming and immersive media companies seeking to add touch-based feedback to sound and visuals. Woojer’s product range reflects that trend, focusing on devices that translate audio signals into vibrations users can feel through a strap, vest or mattress topper.
The sale gives prospective buyers a temporary price cut across all three product categories, with discounted prices ranging from USD $143 for the STRAP 4 to USD $849 for the MAT.
Business & Technology
Thames Valley drivers face highest fuel prices in the UK
The soaring prices come after the start of the Iran war in the end of February, with diesel now at 205.9p per litre at Membury services in Berkshire, and unleaded petrol reaching 185p per litre.
Some drivers are reducing their journeys due to the unaffordable fuel prices.
The Government has frozen fuel duty in an effort to alleviate the burden, while motoring groups advise shopping around for the best deals.
Simon Williams, head of policy at the RAC, commented on the situation: “Fuel prices continued to rise over the weekend with petrol climbing to a new Iran War high of 160.85p and diesel going back over 180p, something drivers haven’t seen since 9 June.
“Unleaded has now risen more than 10p a litre – 7 per cent – since bottoming out at 150.59p on 6 July while diesel is up 16p (15.8p) a litre, or 10 per cent, almost fully reversing June’s 16.6p reduction, which was the biggest monthly drop on record.
“Positively for petrol car drivers, RAC analysis of wholesale fuel data shows prices at the pump should begin to stabilise this week.
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Some drivers are reducing their journeys due to the unaffordable fuel prices. (Image: Ed Nix)
“But the news for those who rely on diesel, including many businesses, is worrying as it looks set to carry on rising, possibly reaching 185p in the next week or so.”
The rise in fuel prices coincides with the summer holiday season, when more than 20 million UK drivers are expected to hit the roads this week.
The AA is advising motorists to use price comparison apps powered by the Government’s Fuel Finder service to “beat the higher prices.”
The increase in prices has led to record numbers of forecourt drive-offs.
Forecourt Eye, a fuel theft prevention company, reported a 20 per cent increase in incidents of fuel taken without payment in the five months following the conflict’s onset on February 28, compared to the previous five months.
The surge in pump prices due to the war has driven the value of stolen fuel up by 48 per cent over the same period, reaching an estimated daily average of £194,000 across the UK’s 8,359 forecourts.
Gordon Balmer, executive director of the Petrol Retailers Association, noted that its members are “reporting increasing levels of abuse and aggression towards colleagues who are simply doing their jobs and have no influence over the price displayed on the forecourt”.
The Government has postponed its planned September 2026 increase to fuel duty until the end of the year due to rising pump prices.
Originally introduced by the Conservatives in 2022 following Russia’s invasion of Ukraine, the 5p reduction was set to end in September 2026.
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