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Acquirz hires data & AI chief after Marketscan deal

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SOFIAH NICHOLE SALIVIO

News Editor

Acquirz has appointed Kevin Smith as Head of Data and AI and Kelly Merchant as Campaign Manager following its acquisition of Marketscan.

Smith joins the Cheltenham-based business with more than 20 years of experience in data, analytics and technology leadership. His background spans strategy, architecture, machine learning integration, data engineering, analytics, governance and insight delivery.

Merchant brings nearly 10 years of experience in customer relationship management and email marketing. Her work has included building automated customer journeys, personalised content, data-led segmentation and lifecycle marketing strategies across financial services and retail.

The appointments come during a period of expansion for Acquirz, which was founded in 2019. The company operates in B2B data services and email marketing, and recently acquired Marketscan, a UK data-led marketing business with a history of more than 40 years.

Growth phase

Smith will lead data and AI across the business, including embedding AI-led insight into operations for customer targeting, data enrichment and process automation.

Before joining Acquirz, he built his career from an apprentice database consultant role in 1999, later managing global teams and working on large-scale data projects.

Merchant’s appointment reflects Acquirz’s continued focus on campaign delivery for clients. Her CRM and email marketing experience includes work on campaign performance and audience engagement.

Acquirz offers managed email campaigns, self-service email marketing software, and data supply for direct mail, calling and email, alongside data cleansing, enrichment, analysis and segmentation. It also provides data licensing and wholesale services for reseller partners.

The business says its database covers more than three million companies and 2.5 million personal B2B email records. Its client base includes both large brands and smaller businesses.

Smith said: “Acquirz has built an impressive reputation for delivering award-winning services. From its data solutions and creative campaigns to its managed services, it is a brand well recognised for the breadth and accuracy of its data.

“I’m looking forward to building on this success and pushing the boundaries of what’s possible for the team, the business and customers.”

Merchant said: “I’m delighted to be working closely with Acquirz’s diverse client base. What attracted me most to the role is the opportunity to combine creativity with data in an environment that encourages new ideas and strategies. I’ve already learnt a lot from the team, and I can’t wait to see what comes next.”

Leadership view

Chris Skinner, Director and Co-founder of Acquirz, linked the appointments to the company’s broader expansion.

He said: “Since launching the business in 2019, we’ve focused on delivering innovative, award-winning solutions, whether that is B2B data, customer acquisition, managed email marketing or more bespoke support. That delivery is driven by the strength of our team, and we’re delighted to welcome Kevin and Kelly at a pivotal time for the business.

“Following our recent acquisition of Marketscan, and with strong growth and an exciting product pipeline, their expertise will play a key role in helping scale and drive the business forward.”

The latest hires underline Acquirz’s push to add senior staff as it integrates Marketscan and broadens its offering in data-led marketing and campaign services. Smith’s role signals a stronger focus on AI in internal operations and client work, while Merchant adds campaign management experience as the business expands.

Marketscan’s addition gives Acquirz a larger footprint in UK data-led marketing, combining a newer agency with a longer-established operator. Against that backdrop, the company is continuing to build out its management and delivery teams in Cheltenham.



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Witney sweet shop announces closure ‘with heavy heart’

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Grumpys Sweet Shop in Fettiplace Road, which operated as a cafe and collectibles shop until it became a sweet shop in 2023, has announced it will close by the end of August.

A statement from the team behind the shop said the ‘difficult decision’ was taken with a ‘heavy heart’.

The final day trading would be Friday, August 28.

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The statement said: “This hasn’t been a decision we’ve taken lightly.

“Like so many families and small businesses, we’ve felt the impact of the rising cost of living, and the increasing costs of running a business have made things more challenging than ever.

Unsplash. Sweets stock photoSweets (stock photo) (Image: Timm Bursch / Unsplash)

“On top of that, our current lease has came to an end.

“Renewing it would mean committing to another seven years, and after a great deal of thought, we’ve decided that this is the right time for us to close this chapter.

“While we’re incredibly sad to say goodbye, we’d love to see as many of you as possible before we close.

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“From the bottom of our hearts, thank you for making Grumpy’s Sweet Shop so much more than just a business.

“You turned it into a place filled with smiles, laughter, and wonderful memories that we’ll treasure forever.”

The owners added that ‘everything you see in the shop’ is now for sale, and offers will be considered for all fittings and displays.





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£7 billion East West Rail Oxford to Milton Keynes row reignites

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The dispute that halted the much-anticipated introduction of new trains to Milton Keynes looked to be coming to be coming to an end.

The Government has been pushing for ‘Driver-Controlled’ or ‘Driver-Only Operation’—a cost-saving method introduced widely on London commuter lines in the 1980s, a move widely condemned by trade unions.

The Department for Transport’s (DfT) plan for trains to be staffed by a driver and a customer service inspector seemed to solve the dispute.

But this did not meet the The National Union of Rail, Maritime and Transport Workers (RMT)’s demands.

The union has been opposing plans to use driver-only trains between Oxford and Milton Keynes Central.

Although the line between Bicester and Bletchley has technically been open since 2024, it has only been used by freight, charter, and test trains.

Chiltern Railways was chosen as the operator and has been advertising for customer service inspectors, instead of guards.

However, these inspectors would not be considered ‘safety-critical,’ meaning the driver would be responsible for opening and closing the doors.

Chiltern Railways stated it has made significant progress in preparing for the line to open to scheduled passenger trains, but no date has been announced.

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East West Rail Action Group protesting outside Bletchley stationEast West Rail Action Group protesting outside Bletchley station (Image: Diana Blamires)

The company said it is continuing to work closely with the The Department for Transport, trade unions, and industry partners.

The National Union of Rail, Maritime and Transport Workers general secretary Eddie Dempsey insisted on the necessity of a guaranteed safety-critical second person aboard trains, citing their essential role in handling a wide range of duties and responding appropriately to ‘dangerous and fast-moving’ situations.

He said: “We need a clear commitment from Chiltern that East West Rail services will not be Driver Only Operation and that a second safety-critical member of staff will be guaranteed.”

Chiltern Railways is set to be renationalised on September 20, when it will be taken over by DfT Operator in preparation for Great British Railways.

45 drivers have been recruited for the new service, but no guards.

The project delays have already taken a significant financial toll.

Six two-carriage trains have accumulated £2.6m in costs due to delays in their lease.

Currently idle in a Bletchley depot, these units are costing the Department for Transport money without generating any fare income.

The Government previously said trains from Oxford to Milton Keynes are being lined up to appear in the December rail timetable.

In a written statement, rail minister Lord Peter Hendy said: “Chiltern worked with Network Rail, the Department for Transport and other operators on the December 2026 timetable and services have been timetabled between Oxford, Winslow, Bletchley and Milton Keynes.”





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Tech firms back Boycott Your Bed sleepout across UK

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SOFIAH NICHOLE SALIVIO

News Editor

More than 100 technology companies have signed up for Boycott Your Bed 2026, a charity sleepout expected to bring together more than 500 participants across four UK cities.

Participants from companies including Accenture, PwC, Hewlett Packard Enterprise, Siemens and Barclays are due to spend a night outdoors as part of the annual fundraiser for Action for Children. The event will take place in London, Glasgow, Manchester and Leeds.

Now in its 29th year, Boycott Your Bed has become a longstanding fixture in parts of the UK technology sector. Organisers say it has raised GBP £14.6 million for Action for Children since launching in 1998.

The sleepout aims to raise both money and awareness for vulnerable children, young people and families across the UK. Action for Children operates 342 services in communities, schools and online, and says it helped more than half a million children, young people and families in the last year.

Recent government figures cited by organisers show that more than four million children in the UK are growing up in poverty. Against that backdrop, the event asks participants to spend one night outside as a reminder of the insecurity some families face.

Although the fundraiser is open to individuals and teams from any industry, it has attracted strong backing from the technology community for nearly three decades. This year’s participating businesses also include Capgemini, Red Hat, Burberry, Specsavers, Irwin Mitchell, Kier Group and Sparta Global.

Organisers present the event as both a fundraising effort and a meeting point for people across the sector. Its mix of senior leaders, partners, customers and technology professionals has helped give the sleepout a profile beyond that of a conventional charity initiative.

Sector gathering

The level of corporate involvement suggests companies still see value in cause-led events that also create space for professional networking. In a market where firms face pressure to show social impact while maintaining industry ties, Boycott Your Bed has carved out a role that does both.

That dual purpose appears to be part of the event’s staying power. With registrations still open for a limited period, organisers expect further sign-ups before the sleepout takes place.

For Action for Children, the event provides a significant fundraising channel linked to a business audience with long-standing ties to the charity. For participating companies, it offers a visible way to support a national children’s charity while bringing staff and contacts together in an informal setting.

The format is simple: individuals and teams commit to one night outdoors in organised sleepouts staged simultaneously across the four cities, with fundraising tied to participation.

Long record

Boycott Your Bed began as a campaign to raise awareness and funds and has grown into one of the larger recurring charity gatherings associated with the UK technology industry. Organisers say more than 100 companies have already registered for this year’s edition.

The range of names on the participant list points to support from consulting firms, financial services groups, industrial businesses and software companies. That gives the event a broader corporate base than a niche sector fundraiser, even though its roots remain closely tied to the technology industry.

Ken Deeks, vice president and founder of Boycott Your Bed, commented on the scale of support and the purpose behind the event. “Understanding the reality of these challenges has been both eye-opening and deeply moving. Boycott Your Bed raises awareness of issues that can often remain hidden from view. The response from the technology community continues to be incredible, with more than 100 companies already signed up and many more expected to join before October. We anticipate more than 500 sleepers on the night, creating a fantastic opportunity for people from across the sector to come together. Importantly, sleepers will play a direct role in supporting Action for Children’s work with vulnerable children, young people and families across the UK,” Deeks said.



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