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Acquirz hires data & AI chief after Marketscan deal

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SOFIAH NICHOLE SALIVIO

News Editor

Acquirz has appointed Kevin Smith as Head of Data and AI and Kelly Merchant as Campaign Manager following its acquisition of Marketscan.

Smith joins the Cheltenham-based business with more than 20 years of experience in data, analytics and technology leadership. His background spans strategy, architecture, machine learning integration, data engineering, analytics, governance and insight delivery.

Merchant brings nearly 10 years of experience in customer relationship management and email marketing. Her work has included building automated customer journeys, personalised content, data-led segmentation and lifecycle marketing strategies across financial services and retail.

The appointments come during a period of expansion for Acquirz, which was founded in 2019. The company operates in B2B data services and email marketing, and recently acquired Marketscan, a UK data-led marketing business with a history of more than 40 years.

Growth phase

Smith will lead data and AI across the business, including embedding AI-led insight into operations for customer targeting, data enrichment and process automation.

Before joining Acquirz, he built his career from an apprentice database consultant role in 1999, later managing global teams and working on large-scale data projects.

Merchant’s appointment reflects Acquirz’s continued focus on campaign delivery for clients. Her CRM and email marketing experience includes work on campaign performance and audience engagement.

Acquirz offers managed email campaigns, self-service email marketing software, and data supply for direct mail, calling and email, alongside data cleansing, enrichment, analysis and segmentation. It also provides data licensing and wholesale services for reseller partners.

The business says its database covers more than three million companies and 2.5 million personal B2B email records. Its client base includes both large brands and smaller businesses.

Smith said: “Acquirz has built an impressive reputation for delivering award-winning services. From its data solutions and creative campaigns to its managed services, it is a brand well recognised for the breadth and accuracy of its data.

“I’m looking forward to building on this success and pushing the boundaries of what’s possible for the team, the business and customers.”

Merchant said: “I’m delighted to be working closely with Acquirz’s diverse client base. What attracted me most to the role is the opportunity to combine creativity with data in an environment that encourages new ideas and strategies. I’ve already learnt a lot from the team, and I can’t wait to see what comes next.”

Leadership view

Chris Skinner, Director and Co-founder of Acquirz, linked the appointments to the company’s broader expansion.

He said: “Since launching the business in 2019, we’ve focused on delivering innovative, award-winning solutions, whether that is B2B data, customer acquisition, managed email marketing or more bespoke support. That delivery is driven by the strength of our team, and we’re delighted to welcome Kevin and Kelly at a pivotal time for the business.

“Following our recent acquisition of Marketscan, and with strong growth and an exciting product pipeline, their expertise will play a key role in helping scale and drive the business forward.”

The latest hires underline Acquirz’s push to add senior staff as it integrates Marketscan and broadens its offering in data-led marketing and campaign services. Smith’s role signals a stronger focus on AI in internal operations and client work, while Merchant adds campaign management experience as the business expands.

Marketscan’s addition gives Acquirz a larger footprint in UK data-led marketing, combining a newer agency with a longer-established operator. Against that backdrop, the company is continuing to build out its management and delivery teams in Cheltenham.



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Business & Technology

Tesco teams take on set for 13‑mile Cancer Research UK walk

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Teams across Oxfordshire will take part in a 13-mile sponsored walk to raise funds for Cancer Research UK, building on the success of last year’s event.

Store teams from across Central England and South Wales will walk 10 designated routes as part of a wider company-backed campaign.

Nicola McGuinness, Tesco South Wales store director, said: “The scale of support for this year’s walk has been fantastic.

“Our Community Champions and store teams have put a huge amount of work into organising fundraising activity, bringing colleagues together and helping create real momentum across the region.

“It is a strong reflection of the dedication our teams show to supporting good causes in the communities they serve.”

Store teams and community champions will also run in-store and local fundraising activities leading up to the walk to raise awareness and boost donations.

A total of 800 Tesco colleagues across 21 regions are expected to take part in the walk, which will take place on July 1.

The goal is to raise more than £300,000 for Cancer Research UK, helping it continue to advance research that is improving the understanding, diagnosis and treatment of cancer.

Supporters can donate and learn more by visiting their nearest Tesco store.





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Bicester Motion wins Oxfordshire Business of the Year

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The title is awarded to ‘the business most able to demonstrate all-round achievement, a clear vision for the future, success against objectives and sustained growth’.

Bicester Motion, which was also a finalist in the Large Business Award category, became the 30th recipient of the event’s most prestigious award.

The company is based on a former RAF Bomber Training Station.

Since its founding in 2013, Bicester Motion has been based at a 444-acre site of national historic importance.

Under its stewardship, 99 per cent of the site’s buildings have been reactivated or restored for modern use.

A spokesman for Bicester Motion said: “A sustainable mobility future is the key to unlocking future human progress and it imagines a world where we can all move without impact – at a time when mobility will make or break our planet.”

Further recognition may be on the horizon, with Bicester Motion shortlisted for seven awards across several upcoming ceremonies, including the Commercial Property Awards, Construction News Awards, Constructing Excellence London & South East Awards, and the RTPI South East Planning Awards.

The company describes itself as ‘a vibrant and dedicated centre of excellence, where mobility businesses can thrive,’ and aims to ‘build the world’s leading mobility community’.





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Milton Park’s first plant-based cafe opens at Signal Yard

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Planted Plates, founded by Didcot entrepreneur Henna Afzal, began as a food truck at the park’s street food pop-up event, Milton Feast, in 2021.

After five years of steady growth, the business has moved from its first bricks-and-mortar site on Eastern Avenue to a larger unit at Signal Yard, marking a return to its roots within the Milton Park community.

Ms Afzal said: “When I started Planted Plates, I simply wanted to create food that people genuinely looked forward to eating. For me, it’s always been about flavour first.

“You don’t have to be vegan to enjoy great food, and we’ve been incredibly lucky to build such a supportive community of customers over the last few years.

“Milton Park has been part of our journey from the beginning.”

Planted Plates offers a daily-changing menu of plant-based breakfasts, lunches, pastries, and barista coffee.

The new space includes a larger seating area designed to encourage people to meet, work, and socialise throughout the day.

Ms Afzal added: “Starting at Milton Feast gave us the opportunity to test ideas, build a following and grow the business.

“Opening at Signal Yard feels like a full-circle moment and we’re excited to welcome both familiar faces and new customers through the door.

“I am incredibly proud of how far the business has come.

“This move gives us the opportunity to expand our offer, grow the team and continue building something that people genuinely enjoy being part of.”

The cafe also provides vegan catering services to businesses across Milton Park, using a zero-CO2 delivery vehicle.

Ms Afzal’s brother, Jack, has now joined the team as the company looks to recruit further staff.

The opening of Planted Plates is part of Milton Park’s £14m investment in Signal Yard, which aims to create a new social and retail destination for the park’s 280+ companies and the wider community.

Clare Fleet, asset manager of Milton Park at Federated Hermes Real Estate, said: “One of the ambitions for Signal Yard has always been to support independent businesses and create a destination that brings people together.

“Planted Plates perfectly captures that vision.

“Henna has built a fantastic business at Milton Park over the last five years and we’re delighted to see her become the first food and beverage operator to open at Signal Yard.”

Signal Yard is bringing together a mix of independent retailers, food and beverage operators, and health and wellbeing services in a central location at Milton Park.

Planted Plates has also been shortlisted in the Ox in a Box Awards, which celebrate Oxfordshire’s favourite independent food and drink businesses.

Public voting is open via the Ox in a Box website until 20 June 2026.





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