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Quickfire Digital named Shopify Platinum partner in Norwich

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Quickfire Digital has been named a Platinum partner in the Shopify Partner Program, placing the Norwich agency among 86 partners worldwide and 15 in the UK.

Platinum is the highest tier in Shopify’s partner structure. It is awarded through a performance-based framework that measures commercial impact and credential attainment, with thresholds tied to revenue contribution, client delivery and verified technical skills across partner teams.

For Quickfire, the move brings closer access to Shopify’s internal support and planning processes. This includes specialist resources, technical guidance from Partner Solutions Engineers and invitations to the Global Partner Advisory Council, where partners can provide input to Shopify’s leadership team.

The recognition marks a milestone for the business, which was founded in Norwich in 2017 by Nathan Lomax, Martin Harper and Fred Cohen. Quickfire now has a team of 40 and offices in London and Dubai alongside its base in Norfolk.

Platinum-level agencies remain rare in the UK. Quickfire is the only company headquartered in Norfolk to reach the top tier, highlighting how eCommerce agency work remains concentrated in a small number of regional and metropolitan centres.

Partner role

The announcement also reflects the growing role agencies play in Shopify’s wider ecosystem. As more brands use online retail platforms not just for storefront operations but also for growth, retention and international expansion, agencies have taken on a broader advisory role beyond implementation.

Platinum status is one of the clearest markers of that role within Shopify’s network. It signals that a partner is active not only in site builds, but also in revenue generation, technical accreditation and ongoing client work. In practice, this can give merchants access to agencies with closer links to the platform’s product and support teams.

That is particularly relevant for larger or fast-growing retailers, which often rely on agency partners to manage site development, integrations, trading improvements and platform changes while maintaining day-to-day operations. Higher-tier partners can also act as intermediaries between merchants and platform providers when issues arise or when new features are being tested.

Martin Harper, Director and Co-founder, Quickfire Digital, said: “Reaching Platinum status is a huge milestone for us, not just as a business, but as a team that’s grown from very humble beginnings here in Norwich. From day one, we’ve focused on building great work and forging long-term partnerships, supporting brands through their growth and scaling phases rather than delivering one-off projects.

“Our agency will be turning nine later this year, and to be recognised at the highest level by Shopify shows how far we’ve come. It’s a testament to the incredible brands we work with and the people behind the business. Not a bad achievement for three lads from Norwich!”

Regional growth

The development also highlights how specialist digital commerce firms outside London are building national and international client bases. Norwich has a modest but active technology and creative sector, and Quickfire’s rise adds to the evidence that eCommerce services businesses can scale from regional hubs if they secure platform relationships and recurring client work.

For Shopify, partner tiers serve both as a quality signal to merchants and as a way to organise its agency ecosystem around measurable outcomes. The upper levels reward agencies that combine sales performance with delivery consistency and team-wide certification.

This structure has become more important as competition among eCommerce platforms has intensified and merchants have demanded more support on profitability and customer retention. Agencies with a record of implementation are increasingly being asked to demonstrate broader commercial results and platform fluency.

Nathan Lomax, Chief Executive Officer and Co-founder, Quickfire Digital, said: “Ultimately, this isn’t just about status, although it’s certainly nice to be recognised and put Norwich on the map. For me, it’s more about what it allows us to do for our clients: better access to insight, stronger support and more opportunities to help them grow.”



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UK workers spend more time on admin than European peers

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Ricoh UK has published research showing that UK workers spend more time on administrative tasks than employees in other surveyed European markets. The study found that UK workers spend 31% of their time on non-core admin.

The research covered workers in the UK, France, Spain, Italy, the Netherlands and Germany. Italy recorded the lowest share of time spent on admin at 21%.

The UK ranked ahead of Spain at 29%, Germany at 27%, France at 26%, and the Netherlands at 23%. UK office workers surveyed reported losing 15 hours a week to administrative work, or nearly two working days.

Only 51% of UK office workers surveyed said they spend most of their day on tasks that deliver direct value. The research also pointed to growing pressure on retention, with 15% saying they had considered leaving their organisation because of admin burdens alone.

Workplace Strain

The study suggests the issue is affecting team relationships as well as productivity. In the UK, 19% of workers said admin creates conflict or tension within their team, while 16% said they feel resentful towards colleagues with lighter admin loads.

Just 21% said administrative work is distributed equally, and 16% reported generational tension, with younger colleagues seen as resisting such tasks. Nearly a quarter, or 24%, said admin limits their productivity, while 21% said it leaves them less motivated or disengaged. Another 19% said it stifles their creativity.

Across Europe, 48% of employees surveyed said they were considering a new role within the next 12 months. The UK findings indicate admin is one of several pressures shaping how employees view their working day and their employer.

Ricoh also found a gap between how workers view the problem and how they think managers respond. Only 20% of UK workers said they feel their employer cares about admin overload, while 27% said managers underestimate the time it consumes.

Technology Questions

The research comes as businesses continue to review the role of automation and artificial intelligence in office work. In Ricoh’s survey, 34% of respondents reported feeling anxious about the prospect of being replaced.

Uncertainty over how technology will be introduced can add to frustration in workplaces already dealing with heavy administrative demands. The figures suggest the debate is not only about job redesign, but also about employer communication and staff confidence.

Ed MacArthur, Practise Lead – Process Automation at Ricoh UK, said: “UK organisations have pushed hard on digital transformation over the past decade, but that investment hasn’t always translated into simpler workflows for employees. Instead, many are dealing with layers of systems, reporting requirements and compliance processes that sit alongside their core role. That creates duplication, manual workarounds and a heavier administrative load than in markets where processes are either more standardised or less fragmented.”

He said the issue also reflected a mismatch between employee expectations and workplace systems.

Time Reclaimed

MacArthur added, “There is also a clear expectation gap. UK employees are used to consumer-grade technology in their personal lives and expect the same level of ease and integration at work. When workplace tools fall short or when automation is introduced without being properly embedded into day-to-day workflows, it adds friction. The result is a disconnect between the technology organisations believe they’ve invested in and the reality employees experience.”

The survey also asked workers what lighter admin loads would mean for their working lives. Nearly a third (31%) said they would enjoy their job more if they had more freedom to focus on creative tasks.

Another 30% said they would use the time to recharge, while 28% said they would invest it in learning new skills. These responses suggest employees see administrative work not only as a drain on time, but also as a barrier to development, recovery and engagement.

MacArthur said, “When a large share of the week is taken up by repetitive admin, it quickly drains motivation and limits the time people can spend on meaningful work. As the pressure builds, for some, it becomes a reason to look elsewhere. At the same time, uncertainty around AI is adding to the strain. Without clear communication and investment in skills, technology risks creating anxiety rather than confidence, especially as organisations add too many tools. Retention comes down to whether people feel supported and see a future for themselves in the company.”



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ICO launches privacy campaign for parents of children

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The Information Commissioner’s Office has launched a public awareness campaign to help parents support children in making safer choices online. It is the regulator’s largest campaign focused on child online privacy.

Macclesfield-based design agency Nexer Digital designed and built the campaign’s online hub as the ICO’s digital delivery partner. Called Switched on to privacy, the campaign targets parents and carers of primary school-aged children and is built around the prompt “chat, choose, check”.

Research cited by the ICO found that 75% of parents are concerned their children are not making safe decisions online. The campaign aims to encourage more regular conversations about privacy between adults and children.

The online hub was built within the ICO’s existing website infrastructure. Project details show the work began in December 2025 and was delivered in two phases, starting with a mobile-first prototype tested with parents and carers before being developed into a live service.

The service runs on the ICO’s existing Umbraco platform. It was built to WCAG 2.2 Level AA accessibility standards and includes features already used across the regulator’s site, such as Welsh language translation and site search, while maintaining a separate campaign identity.

Digital build

The campaign also sits alongside the ICO’s Children’s code, which requires organisations to prioritise children’s privacy and apply high levels of data protection by default. Alongside raising awareness, the initiative is intended to influence behaviour by giving parents practical tools and guidance they can use.

Nexer Digital also added analytics tools to show how users interact with campaign material. The ICO can track activity including downloads, bookmarks and shares to identify which resources are most useful to parents preparing for conversations about online privacy.

Simon Wissink, Account Director and Partner Manager at Nexer Digital, said: “Working with the ICO on such an important and high-profile campaign has been a valuable opportunity for our team. The challenge was to create an experience that is not only accessible and easy to use but genuinely empowers parents to take action. Through user research and iterative design, we’ve built a platform that supports meaningful engagement and can evolve with future campaigns.”

The project adds to a broader relationship between the two organisations, with Nexer Digital serving as the ICO’s digital delivery partner since 2025. Founded in 2007 and formerly known as Sigma, the agency works across research, design and development projects for public, private and not-for-profit organisations.

Parent focus

This campaign focuses on parents of younger children rather than children themselves. By targeting primary school-aged users, the ICO is addressing a stage when many families are beginning to engage more regularly with apps, games, connected devices and online services used by children.

Craig Wyna, Head of Digital at the ICO, said: “Switched on to privacy is about giving parents the confidence and tools they need to support their children in navigating the digital world safely. Nexer Digital has played a key role in bringing this vision to life through a platform that is accessible, engaging and built around user needs.”

The scale of the campaign is notable for the ICO, which has increasingly combined regulation with public-facing education on data use and privacy. The 75% figure from the campaign research underlines the level of concern among parents about children’s online decision-making and gives the regulator a clear public information brief.

For Nexer Digital, the project also reflects demand for digital public services that combine accessibility standards, user testing and measurement tools in a single service. The campaign hub was designed not only to host guidance but also to give the ICO a clearer view of how people use the content, including whether they save or share it.

The agency is part of the wider Nexer Group, a Swedish technology company with more than 2,300 staff worldwide. In the UK, it has worked with organisations including NHS England, AstraZeneca and the Department for Education.

The campaign is intended to help parents have regular privacy conversations with their children using the “chat, choose, check” framework.



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Your.Cloud acquires Pure Cloud Solutions in UK push

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Your.Cloud has acquired Pure Cloud Solutions, expanding its presence in the UK market.

Pure Cloud Solutions is a managed IT and telecoms provider based in Tamworth. It serves businesses across the West Midlands and elsewhere in the UK and Europe, and will continue to trade under its existing name with its current team and leadership.

The acquisition adds another UK business to a group that operates through more than 40 companies across several European countries. Your.Cloud employs about 1,500 people and generates annual turnover of more than €350 million.

Your.Cloud backs local managed service providers while allowing them to keep their brands and customer relationships. Pure Cloud Solutions will continue to be led by Chief Executive Officer Jamie Lake.

The Tamworth company was founded in 1990 by Martin Lake and Darren Lake. It began in telephony and structured cabling before expanding into cloud, connectivity and managed IT services over more than three decades.

UK expansion

The deal is part of Your.Cloud’s push to build a broader managed services business in the UK and Europe. Financial terms were not disclosed.

For Pure Cloud Solutions, the acquisition comes as demand in the IT services market continues to shift, particularly around cybersecurity and artificial intelligence. The company said day-to-day customer relationships would remain unchanged after it joins the group.

Jamie Lake, Chief Executive Officer of Pure Cloud Solutions, said: “We’ve spent over 35 years building something we’re proud of – a business that genuinely knows its clients and delivers without the nonsense. Joining Your.Cloud lets us keep doing exactly that, while giving us the backing to move faster and offer more. The market is changing quickly, particularly around AI and cybersecurity, and being part of the Your.Cloud group gives us the platform to stay ahead of it. Nothing changes for our clients in terms of who they deal with – but a lot more becomes possible.”

Local model

Your.Cloud has built its business through a decentralised model focused on acquiring and supporting managed service providers in local markets. Those businesses keep their identities while drawing on shared expertise and resources across the group.

That approach has helped it build a network of companies serving more than 25,000 businesses across Europe in areas including workspace, security, infrastructure and connectivity. Pure Cloud Solutions now joins that portfolio as Your.Cloud seeks to expand further in the UK.

Nils Vermeulen, who oversees the TICTS segment at the group, said Pure Cloud Solutions fits the type of business Your.Cloud wants to add in the market. He cited its customer relationships and management team as key reasons for the acquisition.

Nils Vermeulen, General Manager of the TICTS Segment at Your.Cloud, said: “Jamie and his team have built a genuinely strong business – one with deep client relationships and a clear sense of what good service looks like. That’s exactly the kind of business we look to partner with. Pure Cloud Solutions’ track record and entrepreneurial leadership make them a valuable addition as we continue to expand across the UK. We’re delighted to welcome them to the group.”



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