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Taboola says DeeperDive nears 7 million monthly users

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Taboola says DeeperDive has reached nearly 7 million monthly active users, hitting that mark eight months after launch.

DeeperDive is Taboola’s AI question-and-answer product for publisher websites. In the UK, it is already used by titles including The Independent and Reach publications such as the Mirror, the Express, MyLondon and the Manchester Evening News.

The tool is also expanding into six more languages: French, German, Hebrew, Japanese, Korean and Spanish. Publishers joining that expansion include Ouest France, El Nacional and Ynet.

Taboola says politics, sport, finance, entertainment and shopping are the most common topics for user questions. About half of questions submitted through the service relate to news, entertainment and sports information from the previous 24 hours.

Figures provided by Taboola suggest some publishers are seeing adoption rates of as much as 17% among users on sites where the product has been integrated. In other words, roughly one in six visitors is using the feature to ask questions.

Taboola also says DeeperDive is changing how readers move through publisher sites once they enter the AI interface. The company says the likelihood of a user choosing to read an article after entering the system rises to more than 20%, compared with the low single-digit rates that have long characterised article-to-article recirculation across much of the web.

Another part of the pitch to publishers is editorial data. According to Taboola, newsroom teams using the DeeperDive dashboard can review millions of reader questions each month, often more than 10 million, and use that information to guide coverage and homepage decisions.

Publisher push

The launch and rollout come as publishers look for ways to keep readers on their own sites while generative AI products reshape search and discovery habits. For media groups, tools embedded directly into article pages may help retain audience attention and capture more direct signals on reader interests, rather than ceding that interaction to external AI services.

Taboola has long been known for content recommendation and advertising placements on publisher sites. DeeperDive extends that role into AI-driven discovery and gives the company another path into advertising tied to reader interaction on news and media websites.

Taboola says DeeperDive users generate some of the highest advertiser conversion rates across its network, though it did not provide absolute revenue or conversion figures.

Executive view

Chief Executive Officer Adam Singolda outlined the company’s case for why publishers are adopting the product.

“Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations, and discover trusted content in entirely new ways,” said Adam Singolda, Chief Executive Officer, Taboola. “In my career, I have never seen users adopt a new product at these levels while generating such strong engagement and advertiser performance.”

He also set out the company’s view of how AI services may develop across the web.

“I believe the AI landscape will ultimately be defined by two models: subscription LLMs and ad supported LLMs. With DeeperDive, we have the opportunity to build the largest ad supported LLM for the open web, free for publishers and free for users. At the same time, we’re creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers. People want more than answers. They want trusted content and to be part of a community. While direct AI engines are powerful, I will always prefer watching Knicks highlights on my favorite local or sports site or reading travel reviews from a trusted publication when planning a trip with my family. Experiences built around trusted content and community will only grow stronger over time,” said Singolda.

Taboola says its wider network reaches more than 600 million daily active users across publisher and device partners, giving it a broad installed base from which to distribute products such as DeeperDive.



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Business & Technology

UK retail investors top up accounts ahead of SpaceX

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KAREN JOY BACUDO

Finance Editor

UK retail investors increased top-ups to investment accounts by 27% ahead of SpaceX’s Nasdaq listing, according to TrueLayer data, pointing to stronger retail trading activity in the run-up to the share sale.

The London-based payments group recorded the increase across its trading and investment platforms over the past two weeks. It compared average top-up volumes with the previous two-week period and with longer baselines across 2026.

The same pattern did not appear in its other business segments during that period. Reviews of its iGaming and eCommerce data showed no similar rise, suggesting the increase was concentrated in financial services.

TrueLayer processes Pay By Bank transactions for a range of UK investment and trading platforms, giving it visibility into when retail customers move money into brokerage and investment accounts. It said this can provide an early indication of investor activity before it appears in broader market data.

SpaceX is expected to begin trading on Nasdaq under the ticker SPCX at a fixed offer price of USD $135 per share. At that price, it would be valued at about USD $1.75 trillion, making the flotation the largest initial public offering on record.

The listing has drawn attention because of the share allocation set aside for individual investors. TrueLayer said SpaceX had earmarked up to 30% of the offering for retail buyers, compared with about 10% typically seen in large IPOs dominated by institutions.

Retail interest

The data offers a snapshot of how UK consumers are preparing to take part in a major US listing. By topping up accounts before trading begins, retail investors can position themselves to apply for shares or buy stock once the company starts trading publicly.

Payment flows into investment platforms have become a useful signal for market watchers during periods of intense retail interest. Spikes in account funding can indicate that private investors are responding to high-profile flotations, volatile trading conditions or broader shifts in sentiment.

TrueLayer’s figure was based on anonymised, aggregated payment information from its network. The 27% rise reflected average pay-in volumes across its financial services segment over the two weeks to 11 June, compared with the preceding fortnight.

Longer-range comparisons showed an even larger increase, but the company used the shorter period as a more conservative measure because payment volumes have trended upwards over time.

“Retail investors are getting their accounts ready, and we can see it on the payment rails. Top-ups to investment platforms and retail brokers are up 27 percent, which tracks closely with the surge of retail interest around the SpaceX IPO,” Francesco Simoneschi, Chief Executive Officer and Co-Founder of TrueLayer, said.

Payments view

Founded in London in 2016, TrueLayer operates across 22 countries and says more than 25 million users rely on its network for transactions. Its service is used by businesses to collect bank payments, move funds and verify account information.

Because it sits between consumers’ bank accounts and a range of merchants, the company can track broad patterns in how money moves between sectors. In this case, the increase appeared specific to investment-related activity rather than a wider lift in consumer payments.

That distinction matters because a general rise across multiple sectors could reflect payday patterns, seasonal spending or other external factors. The absence of a comparable increase in eCommerce and iGaming suggests investors were moving money with a specific purpose tied to the listing.

The scale of the SpaceX flotation has drawn unusual attention to the role of retail demand. A large allocation to individual investors means consumer appetite may play a more visible part in early trading than in many previous blockbuster IPOs.

For brokers and payment providers, this creates an opportunity to gauge activity before orders appear in market data. TrueLayer’s figures suggest that, at least among UK retail investors using pay-by-bank transfers, preparations to participate were already underway before the first trade.

Shares are expected to trade at a valuation of roughly USD $1.75 trillion.



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Thames Travel hosting bus driver recruitment days in Oxford

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The events will take place in June and are open to anyone interested in a career behind the wheel.

Full-time and part-time positions are available at Thames Travel’s Didcot base, and attendees will have the chance to learn about a £4,000 bonus scheme for existing PCV licence holders.

Luke Marion, managing director of Thames Travel, said: “We’re looking for candidates with excellent customer service skills and strong communication abilities to join our driving team.

“Bus driving is a hugely rewarding career where every day is different.

“New colleagues will enjoy a paid, comprehensive training programme with experienced instructors and stable, long-term employment at a competitive rate of pay.”

The recruitment days will be held from 10am to 3pm on June 14 and June 28.

Visitors can meet management, ask questions and fast-track their application.

Candidates must have a valid manual driving licence, held for more than 12 months.

No previous bus driving experience is necessary.

To take part in a full assessment, attendees must bring their current UK photocard driving licence and proof of eligibility to work in the UK.

Mr Marion said: “Many of our trainees join from different backgrounds, and no previous bus driving experience is required.

“These events are for anyone wishing to join our team, whether you’re a trainee or a PCV licence holder.”

Additional benefits include free travel on all Thames Travel, Oxford Bus Company and Carousel Buses services, discounts at shops, cinemas and health clubs, and a refer-a-friend scheme.





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Bicester AI firm PhysicsX becomes multi‑billion business

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PhysicsX, which began life at Bicester Motion, recently secured a $300m (£223.9m) investment to support its expansion. In 2025, PhysicsX was valued at $1bn (£740m).

Founded by Robin Tuluie, the firm first set up operations in 2021 in a small office inside the Station Armoury at Bicester Motion before moving to the Gas Defence Centre as the team grew.

The company now employs more than 300 people and is based in London and New York.

Mr Tuluie said: “High-fidelity physics simulation has always been powerful, but it has also been slow, costly, and the preserve of a small group of specialists.

“Physics AI changes that in every dimension.”

The AI-driven engineering company uses artificial intelligence to support simulation and modelling.

Its approach helps improve speed, efficiency, and accessibility.

Mr Tuluie said the company’s technology is about broadening access to advanced tools.

He said: “We believe in the democratisation of this technology to broad technical profiles across an industrial organisation — engineers, designers, and operators who previously couldn’t run these analyses themselves.

“As that capability spreads, its utility compounds across the business.

“That’s the change we’re driving.”

PhysicsX began as a small venture at Bicester Motion and is now one of the UK’s biggest exponents of artificial intelligence.

Its recent investment is expected to accelerate its global growth.





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