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HiBob appoints Yael Klass as Vice President of Brand

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SOFIAH NICHOLE SALIVIO

News Editor

HiBob has appointed Yael Klass as Vice President of Brand as it expands its global business.

Klass joins the workforce software group from Similarweb, where she led corporate marketing and worked on the company’s brand during a period of growth and preparation for a public listing. Earlier in her career, she held senior roles at Promo.com and Wix, overseeing campaigns, partnerships and brand projects for international markets.

At HiBob, she will lead brand strategy as the company looks to sharpen its position in a market increasingly shaped by artificial intelligence and changing employer expectations. Her remit includes strengthening market presence and refining how HiBob presents its approach to work, employees and AI.

HiBob sells software spanning HR, payroll and finance, and says more than 5,400 companies use its Bob platform. Named customers include Uala, DWF, Fiverr, The&Partnership and VaynerMedia.

The appointment comes as many employers reassess how software and automation fit into hiring, performance management and day-to-day operations. Technology suppliers across the sector are trying to show how AI tools can be introduced without sidelining workforce concerns.

Leadership view

Chief Executive Officer and Co-founder Ronni Zehavi outlined HiBob’s view of that shift.

“The world of work is being transformed by AI, but the companies that succeed won’t be the ones that simply automate faster. They’ll be the ones that use technology to help people perform better, grow faster, and feel more connected to their work. That’s the future we’re building toward at HiBob. Yael brings the creativity, strategic thinking, and commercial instinct to help us tell that story in a bold and distinctive way. We’re thrilled to have her join us as we enter this next phase of growth,” said Zehavi.

HiBob has positioned itself around the idea that employers need connected systems linking people management with broader business outcomes. Its software combines HR administration with payroll and finance functions, reflecting a wider trend among workplace technology providers to offer broader platforms rather than stand-alone HR tools.

Klass is based in Tel Aviv and is originally from Minnesota. Her background in brand leadership and corporate storytelling has shaped her approach to building long-term recognition and customer connection.

Brand focus

The appointment also reflects the growing emphasis software companies are placing on brand as competition intensifies in crowded enterprise markets. In recent years, many technology groups have expanded senior marketing and communications teams to distinguish similar products and explain their position on AI to customers and investors.

Klass described her reasons for joining in a statement accompanying the announcement.

“We’re entering a moment where every company is talking about AI, but very few are talking about people with the same level of urgency. That’s what drew me to HiBob. There’s already a strong brand and an incredible foundation here, but the opportunity now is to build something much bigger, a brand that creates demand, shapes conversation, and reflects the reality of modern work. My focus is to make HiBob unmistakable in the market by building a brand that feels human, ambitious, emotionally resonant, and deeply connected to the people it serves. The future of work shouldn’t feel cold or transactional, and neither should the brands shaping it,” said Klass.

The hire is part of a broader push to strengthen HiBob’s position as it grows internationally. The company is targeting organisations that want systems connecting employee data, performance and financial information at a time when businesses are under pressure to justify technology spending and measure the impact of new AI tools.

HiBob’s customer base is concentrated among multinational companies seeking software for distributed workforces. Its platform is designed for businesses looking to manage HR, payroll and finance operations through one system rather than separate products.

Klass joins the senior leadership team as HiBob seeks to define how it wants to be seen in a market where software groups are competing not only on product breadth, but also on their interpretation of how people and AI should work together.



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Oxford family butcher gains top sustainability award

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Aldens, which has served Oxford and its surrounding counties for more than 235 years, has been awarded B Corp status – a mark awarded to businesses that meet high standards of social and environmental performance, transparency and accountability.

The certification places Aldens among a global community of companies committed to balancing profit with purpose, and it is the highest-scoring business in its sector.

Matthew Alden, managing director and a member of the seventh generation of the Alden family, said: “For 235 years we believe that success isn’t simply measured by profit, but by the relationships we build, the trust we earn and the contribution we make to our community.

“We’re incredibly proud that these values have now been recognised through B Corp certification.

“Although our business has changed enormously since 1793, our principles remain exactly the same – to treat people fairly, support British farming, produce exceptional food, ensure people eat well and leave the business stronger for future generations.”

The company achieved an Overall B Impact Score of 156.6, placing it in the top one per cent of B Corp companies in the UK.

Mr Alden said: “That is an achievement of which everyone at Aldens can be immensely proud, particularly because it reflects our performance across the business – from our Team and governance to our community and environmental impact.”

The business supplies meat to restaurants, pubs, schools, colleges, universities, and hospitality businesses across the UK, and also serves residents through its Oxford retail outlets, Meatmaster and Fishmarket.

It has sustained its Oxford roots while investing in modern facilities, keeping skilled employment and long-term career opportunities in the city.

Aldens also works with charities, schools, colleges, and community groups, reflecting its belief that businesses should contribute meaningfully to society.

Mr Alden said: “Being part of Oxford isn’t simply where we’re based—it’s part of who we are.

“We have supplied generations of Oxford families, schools, colleges and businesses, and we’re incredibly proud of those relationships.

“As a family business, we’ve always believed that if you look after your customers, colleagues, suppliers and community, the business will look after itself.

“B Corp confirms that those values remain just as important today as they were over two centuries ago.”

Environmental improvements are a core focus for Aldens.

The business has introduced more sustainable packaging, reduced waste, improved transport efficiency and worked with customers and logistics partners to lower emissions throughout the supply chain.

Aldens continues to support responsibly reared UK livestock, building long-term relationships with farmers who share its standards of animal welfare and environmental stewardship.





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Major UK bank shuts another Oxfordshire site after over 500 closures

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The Barclays van outside Morrisons in Carterton is set to shut after a gradual drop in customer usage, the town council has announced.

The service is set to shut on Thursday, October 22.

The council said users of the van will still be able to pay cash and cheques into Barclays account at the nearby Post Office.

Instead customers will now have to travel six miles to the nearest Barclays branch in Witney.

The council said “please share this post with anyone who may be affected so they are aware of the upcoming change”.

READ MORE: Bicester Village welcomes major US clothing brand with unique ceremony

The Barclays branch which is set to closeThe former Chipping Norton Barclays branch (Image: Google maps)

A Barclays local van is a mobile, cashless banking vehicle that travels to community to provide face-to-face support where traditional branches have closed.

Its part of Barclays flexible banking network, which includes pods, vans, libraries, and town halls.

In February 2023, Barclays announced nearly 100 branch closures throughout 2024 and 2025, in addition to the 177 branches it closed in 2023.

This included the branch in Abingdon, which went on to close in February 2024.

Earlier this year bosses at Barclays announced plans to reopen more high-street branches, in a dramatic U-turn for the bank.

Over the past decade, thousands of high-street bank branches have shut their doors across the country, including those belonging to Barclays, leaving just 206 still operating throughout the UK.





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Thames Water labelled ‘incredibly insensitive’ by Oxfordshire MP

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Freddie Van Mierlo, who represents Henley and Thame, has urged the company to prioritise fixing leaking infrastructure, which reportedly loses 2.87 billion litres of water daily.

This comes after the Environment Agency declared the Thames Valley area in drought.

The responsibility of maintaining water resources during a drought lies with water companies.

Thames Water has already implemented a hosepipe ban in the area since July 22, 2026.

Chris Weston, speaking on the BBC’s Big Boss Interview podcast, stated that some of the firm’s targets were beyond what they could achieve.

He said: “We have to hit a certain level of leakage, but it is so far in excess of what we are capable of doing, I think anyone would be capable of doing, however much money you invested, that it is not going to be achievable.”

Thames Water, the largest water company in the UK, has been under fire recently for its handling of sewage discharges and leaks.

Last year, it was fined a record £122.7 million by regulator Ofwat, largely for breaching sewage spill rules.

However, Mr Van Mierlo argues that a network-wide hosepipe ban would save around 577 million litres a day.

READ MORE: Oxfordshire: Meet the 9-year old cat looking for his final home

Thames Water CEO Chris WestonMr Weston defended the company’s pay levels, as his pay rose by 14% to £1.163 million in the year to March, while other directors received bonuses totalling £4.1 million. (Image: Thames Water)

He said: “So, although measures such as hosepipe bans are required during drought, it seems fixing leaking infrastructure would be a significantly more effective use of time.

“In your most recent interview with the BBC, you commented that targets to fix leakages are ‘unrealistic’, this is incredible insensitive considering we are experiencing a 1-in-500-year drought event.

“After reviewing the company’s existing drought plans, I am further concerned that the actions outlined in the early stages of drought are limited to awareness campaigns to reduce water use and hosepipe bans.

“Nowhere, even when drought progresses to severe, is there mention of emergency repairs to leaks in the system.”

He added that constituents have been contacting him daily about leaks due to Thames Water infrastructure and the lack of action following their reports.

He said: “Not only do these leaks damage property, but now in a time of drought, Thames Water are washing away an essential resource.”

Water bottle supply stationWater bottle supply station after water was lost due to a leak in Oxfordshire (Image: Gee Harland)

The company, serving 16 million customers in London and parts of southern England, treats 4.3 billion litres of waste daily.

Mr Weston mentioned that “99.5 per cent of the time” the waste is treated successfully, although “sometimes something goes wrong”.

He added that while the company wants to improve on pollution, the chance of getting to zero pollution was “very, very slim”.





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