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HiBob appoints Yael Klass as Vice President of Brand

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SOFIAH NICHOLE SALIVIO

News Editor

HiBob has appointed Yael Klass as Vice President of Brand as it expands its global business.

Klass joins the workforce software group from Similarweb, where she led corporate marketing and worked on the company’s brand during a period of growth and preparation for a public listing. Earlier in her career, she held senior roles at Promo.com and Wix, overseeing campaigns, partnerships and brand projects for international markets.

At HiBob, she will lead brand strategy as the company looks to sharpen its position in a market increasingly shaped by artificial intelligence and changing employer expectations. Her remit includes strengthening market presence and refining how HiBob presents its approach to work, employees and AI.

HiBob sells software spanning HR, payroll and finance, and says more than 5,400 companies use its Bob platform. Named customers include Uala, DWF, Fiverr, The&Partnership and VaynerMedia.

The appointment comes as many employers reassess how software and automation fit into hiring, performance management and day-to-day operations. Technology suppliers across the sector are trying to show how AI tools can be introduced without sidelining workforce concerns.

Leadership view

Chief Executive Officer and Co-founder Ronni Zehavi outlined HiBob’s view of that shift.

“The world of work is being transformed by AI, but the companies that succeed won’t be the ones that simply automate faster. They’ll be the ones that use technology to help people perform better, grow faster, and feel more connected to their work. That’s the future we’re building toward at HiBob. Yael brings the creativity, strategic thinking, and commercial instinct to help us tell that story in a bold and distinctive way. We’re thrilled to have her join us as we enter this next phase of growth,” said Zehavi.

HiBob has positioned itself around the idea that employers need connected systems linking people management with broader business outcomes. Its software combines HR administration with payroll and finance functions, reflecting a wider trend among workplace technology providers to offer broader platforms rather than stand-alone HR tools.

Klass is based in Tel Aviv and is originally from Minnesota. Her background in brand leadership and corporate storytelling has shaped her approach to building long-term recognition and customer connection.

Brand focus

The appointment also reflects the growing emphasis software companies are placing on brand as competition intensifies in crowded enterprise markets. In recent years, many technology groups have expanded senior marketing and communications teams to distinguish similar products and explain their position on AI to customers and investors.

Klass described her reasons for joining in a statement accompanying the announcement.

“We’re entering a moment where every company is talking about AI, but very few are talking about people with the same level of urgency. That’s what drew me to HiBob. There’s already a strong brand and an incredible foundation here, but the opportunity now is to build something much bigger, a brand that creates demand, shapes conversation, and reflects the reality of modern work. My focus is to make HiBob unmistakable in the market by building a brand that feels human, ambitious, emotionally resonant, and deeply connected to the people it serves. The future of work shouldn’t feel cold or transactional, and neither should the brands shaping it,” said Klass.

The hire is part of a broader push to strengthen HiBob’s position as it grows internationally. The company is targeting organisations that want systems connecting employee data, performance and financial information at a time when businesses are under pressure to justify technology spending and measure the impact of new AI tools.

HiBob’s customer base is concentrated among multinational companies seeking software for distributed workforces. Its platform is designed for businesses looking to manage HR, payroll and finance operations through one system rather than separate products.

Klass joins the senior leadership team as HiBob seeks to define how it wants to be seen in a market where software groups are competing not only on product breadth, but also on their interpretation of how people and AI should work together.



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UK recruitment firm collapses amid £4.5 million debts

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Tec Partners, which is based in Reading and Norwich, and specialises in recruitment in the technology, science, gaming and engineering sectors, has appointed administrators.

The group made the move in early May and it includes its holding company, the Tec Recruitment Group Limited, and its subsidiaries, Tec Partners Limited and Tec Partners (South East) limited.

READ MORE: Leading UK charity in liquidation with £430,000 owed and jobs lost

The three companies owed creditors a combined £4,549,449 – including £402,627 to HMRC.

Based in Greyfriars Road in Reading, and Norwich – and founded by Andrew Bailey – the firm advertised jobs across the Thames Valley including regularly in Oxfordshire and employed almost 30 people in total.

However, since the company’s collapse, it has been purchased by Tec Partners Recruitment Limited in a pre-pack sale for £175,000.

The Tec Partners website (Image: Tec Partners)

A pre-pack is when a company enters administration and is immediately sold by the administrator, with the deal typically being negotiated before the formal appointment of insolvency practitioners.

The new company has the same directors as the previous one, namely Christopher Beech, Leigh Howard and Paul Kitley.

According to our sister paper the Eastern Daily Press, the directors said the business had “faced extremely challenging market conditions” over the last few years.

“Those challenges came to a head following well-publicised restructures at several major clients, where tens of thousands of roles were made redundant,” the three directors said in a joint statement.

READ MORE: Dead rodent and mouse poo cited as emergency shutdown of burger joint explained

“This led to the immediate termination of a significant number of contractors we supported, reducing revenues by a critical amount almost overnight and placing the business under severe financial pressure.

 “After seeking professional advice, the appointed insolvency practitioner advised and conducted a wide-ranging marketing exercise for the business, which attracted a number of offers, with the offer from the incumbent directors considered the strongest outcome available.

“Most importantly, this has enabled the business to preserve all jobs, continue trading and provide a more stable environment for the future.”





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The opportunity for microgrids in an AI-powered future

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ROLF BIENERT

Technical & Managing Director

OpenADR Alliance

We are living in an age fuelled by data, and with this, growth in data centre energy demand. Driven by power-hungry AI applications, could microgrids be a solution? 

A request made through ChatGPT consumes 10 times the electricity of a Google Search, according to the International Energy Agency (IEA). With a power grid already under stress, the industry will need to rethink the way it adapts to these challenges.

With the rise of AI and expectation of what it can deliver, the next few years will see a significant rise in the number and size of data centres, with companies like Google pouring billions into new data centre investment.

This all has serious consequences for the energy sector at a time when technology firms are under growing pressure to make data centres energy efficient and sustainable.

Microgrids – or virtual power plants (VPP) – could be the answer in providing a more efficient energy supply for data centres. While the concept of a microgrid can vary depending on how they are used, they can be defined as small-scale, localised electrical grids that operate independently or in conjunction with the main power grid. They range in size from a campus to a home. 

As a global industry alliance, we are seeing them used in some interesting scenarios, from residential to large campuses like Apple in the Silicon Valley. One interesting example is California Community Choice Aggregator, MCE, which has established a standardised setup for residential VPPs with OpenADR used as the utility connection to manage pricing and consumption.

It’s intended to serve as a model to help homebuyers at every income level access clean, all-electric technology for their homes, helping participants save money with clean energy technologies and receive monthly credits on energy bills. In exchange, they allow their smart energy devices to respond to MCE’s signals to shift load based on the grid’s needs. This includes reducing energy use during more expensive times of the day, sending energy back to the grid when needed, and reducing grid strain when weather events threaten outages.

The feasibility and suitability of microgrids depends very much on factors like the specific requirements of the data centre itself and regulatory environment.

The advantages are in helping overcome grid constraints and improving reliability by managing consumption and maintaining power during grid issues. For data centres that require uninterrupted operation, this ability to deliver resilience is critical. 

Sustainability is another one. By integrating renewable energy sources, such as solar, microgrids can help reduce carbon footprint. They can also reduce operational costs by utilising local power generation and demand-response strategies, and when it comes to regulation, they face fewer regulatory hurdles compared to other options, like nuclear power facilities, because they operate mostly ‘net zero’ on the grid connection.

But for data centre operators and investors trying to address power supply and stability issues, the use of microgrids can also mean challenges. 

This begins with start-up costs. While we talk about a reduction in operational costs once up and running, set-up costs for microgrids can be high, requiring significant capital investment especially for larger data centres, so important to bear in mind. 

Sustainability may be a big plus point, but the use of renewables like solar and wind depend on the weather – and the weather can be fickle. This necessitates robust storage solutions, backup power or large grid connections to ensure reliability and stability at all times. 

It’s also important to stress that the effective integration of these various distributed energy sources and systems can be technically challenging, so working with good integrators and partners is paramount. 

When it comes to powering data centres, microgrids are not the only option. Alternatives like small modular nuclear reactors (SMRs) are also be touted as potential power sources. 

The fact is that the data centres of the future will need a very high continuous supply of power and microgrids offer options for a more resilient and responsive energy infrastructure. 

Decentralised power through a network of microgrids could help dynamically manage power loads and optimise renewable energy sources, especially as demands on the grid continue to grow in an AI-powered future.



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New ‘high-quality’ mushroom business launched in Oxford

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Oxford Mushroom Farm officially opened on Monday, May 25 with a launch party from midday to 5pm.

Based at a previously unused patch of land beside Hinksey Heights Golf Club, the new business is providing fresh gourmet fungi to homes and businesses across Oxfordshire.

READ MORE: Drag queens and town parade at ‘fantastic’ Oxfordshire Pride festival

Lifelong Oxford local Steve Hart, who attended Cherwell School, launched the farm in January 2024 with an ambition to transform unused ground into something productive, sustainable and community-focused.

Now, after two years of balancing the project alongside a full-time job as a builder, landscaper and heating engineer, Mr Hart has officially opened the farm to the public.

A new Oxford mushroom business has been launched next to a golf club (Image: Steve Hart)

He said: “Every decision has been intentional, from the growing environment to sourcing the best possible ingredients.

“I want the farm to produce high-quality food for Oxford while also exploring the environmental benefits fungi can offer.”

Among the farm’s offering is Lion’s Mane, oyster, shiitake, speckled chestnut and other varieties of mushroom, with the businesses based around sustainability.

A new Oxford mushroom business has been launched next to a golf club (Image: Steve Hart)

Premium mushroom substrates are produced using sawdust sourced as a natural by-product from sawmills in the mountains of Snowdonia, combined with pure Snowdon Mountain spring water in collaboration with North Wales-based growers Fungi Foods.

Alongside supplying fresh produce locally, Mr Hart is also interested in the emerging science of mycoremediation, an eco-friendly technique that uses fungi to help break down ground pollutants and restore damaged land.

He said: “My main goal is feeding Oxford, but also using science and mycoremediation to help heal polluted land and fly-tipping ground in Oxfordshire. 

Steve Hart (L) setting up the Oxford Mushroom FarmSteve Hart (L) setting up the Oxford Mushroom Farm (Image: Steve Hart)

“The world needs healing and I hope this will play a part and grow… mushroom!”

The lead farmer, who recently received diagnoses of autism and ADHD, said creating the farm had been a major personal achievement.

He said: “After two years of hard work, I’ve finally turned this space into something positive for the community.

READ MORE: Michael Caine’s £10m riverside Oxfordshire manor in another price drop

“I really want to make the mushroom farm a success and create something that helps feed Oxford while bringing people together through food, science, art and nature.”

The launch saw visitors tour the farm and see the gourmet mushrooms growing with music and food on offer.

As well as mushrooms, shoppers can also buy kits so that mushrooms can be grown at home with a range of dried mushrooms also being worked upon.

Products can be purchased at the farm or delivered directly to people’s homes.





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