5 easy wins to help funeral directors stand out online

For funeral directors, being visible at that moment has never been more important – yet many are finding it harder than ever to stand out online.

To support funeral directors through these changes, LOCALiQ UK is hosting a free 45‑minute online seminar designed specifically for the funeral profession called Increase Your Google Visibility: Five Easy Wins for Funeral Directors. 

The session will take place at 12 pm on Thursday, May 7, and you can sign up for it on the LOCALiQ website.

Brandon Griffin, Head of B2B Marketing at LOCALiQ UK, and Sarah Harvey, Sales Excellence Manager, will be hosting the seminar (Image: LOCALiQ)

It will explore how changes in local search, reviews and online trust signals are affecting funeral businesses and, crucially, what practical steps can be taken to improve visibility without technical expertise.

The seminar is hosted by Brandon Griffin, Head of B2B Marketing at LOCALiQ UK, and Sarah Harvey, Sales Excellence Manager, who works closely with independent funeral directors across the UK.

Together, they will share real‑world examples and simple actions that can make a meaningful difference locally. 

Rather than focusing on complex marketing jargon, the webinar centres around five easy wins — practical improvements that funeral directors can realistically implement alongside their day‑to‑day responsibilities.

These include getting more value from Google Business Profiles, building trust through reviews, ensuring websites clearly reflect services offered, and strengthening local authority signals that search engines now prioritise.

Importantly, the session also addresses a concern many funeral directors are quietly expressing: “Nothing has changed — but something feels different.” 

Families are still searching, but how and where those searches are surfaced has evolved.

Understanding those shifts can help protect call volumes and enquiries now, not months down the line. 

The webinar is free to attend, lasts just 45 minutes, and is designed to leave attendees with clear takeaways they can act on immediately.

LOCALiQ won Standout SEO Agency of the Year at the 2026 UK Digital Excellence Awards.