10ZiG opens UK information office for endpoint computing

10ZiG has opened a UK Information Office for journalists and analysts, focused on endpoint computing and the thin and zero client markets.

The move gives the company a dedicated UK base for media and analyst enquiries as organisations reassess desktop delivery, endpoint security and hardware replacement cycles.

Several pressures are converging across endpoint computing. Businesses are dealing with changing licensing models, rising software costs, a shift towards operating expenditure-based procurement and the continuing move away from Windows 10.

IT teams are also making decisions about ageing hardware that may not support newer operating systems. At the same time, changes in virtual desktop technology are shaping long-term endpoint planning, including the phase-out of protocols such as PCoIP from mainstream VDI platforms.

Another factor is the shift from traditional Windows applications to web-based software services. That trend has led more organisations to explore ways to manage secure access, isolate sessions and protect data across a wider range of devices.

Hybrid working has added to the complexity by increasing the number of locations, users and devices that support teams must manage. It has also fuelled interest in extending the life of existing equipment rather than replacing it outright.

10ZiG’s UK and European business is built around a channel network and serves sectors including healthcare, education, local government, finance, retail, manufacturing, defence and emergency services. In those markets, endpoint management, device control and predictable costs are central purchasing concerns.

Product range

10ZiG supplies thin and zero client hardware, along with all-in-one and mobile endpoint devices for virtual desktop, desktop as a service and web-based environments. It also offers software for both dedicated endpoint deployments and repurposing older x86 hardware.

Its Zero Client OS is a Linux-based operating system designed for single connections to Microsoft, Citrix and Omnissa environments. PeakOS is positioned as a fuller Linux desktop that supports multiple VDI, DaaS and cloud connections, alongside web browsers and plug-ins.

RepurpOS is designed to convert existing x86 devices into 10ZiG endpoints, allowing organisations to keep older hardware in use for longer. The portfolio also includes Windows 11 IoT LTSC Enterprise for customers that need Microsoft compatibility.

Device management is handled through 10ZiG Manager, available on-premise or as a cloud service. The software is designed to manage configuration, updates, remote support and policy-based deployment across distributed endpoint estates.

Market pressures

The opening of the UK office comes during a period of change in end-user computing. Suppliers, channel partners and customers are responding to market consolidation, changes in platform support and growing scrutiny of total cost.

Repurposing has become a more prominent part of that discussion. For organisations with large installed device bases, converting existing hardware into managed endpoints can reduce capital spending and limit the disposal of equipment that still has useful life.

The approach also aligns with broader efforts to cut waste and reduce the environmental impact of refresh cycles. In sectors such as education and local government, where budgets are often tightly constrained, extending hardware life can be especially appealing.

UK focus

The new office will support requests for executive briefings on endpoint computing trends, including DaaS, VDI and web-based desktop environments. It will also provide comment on licensing, hardware strategy, repurposing and channel developments.

Customer examples from a range of sectors will also be available to journalists and analysts seeking information on endpoint estates in hybrid working settings. The office will operate during normal UK office hours.

The launch highlights how endpoint computing has become a more contested and technical part of IT planning. Questions around software licensing, security, application delivery and hardware reuse are now shaping procurement decisions as much as device specifications.

For vendors in thin clients, zero clients and endpoint software, this has created an opening to position alternatives to traditional PC refresh cycles. It has also increased the importance of local market engagement as buyers seek advice on cost, migration paths and support for mixed environments.

10ZiG has been active in the thin client market for more than 20 years, with a product line spanning hardware, operating systems and management tools. The new UK Information Office adds a local point of contact at a time when many organisations are reworking endpoint strategies around security, cost control and the useful life of existing devices.