Primark launches app so shoppers can check stock in stores

The app lets shoppers create personalised notifications, including a stock check function, so you can see if the items you want to buy are available before heading to the store.

Plus, Primark has told shoppers that the app also makes its popular click-and-collect service easier to use.

The brand previously rolled out its click and collect service to all 189 UK stores, allowing shoppers to pay for items online and pick them up in stores.

Primark launches app in the UK

Primark first launched its app in Ireland and Italy last summer, but it is now available to download in the UK on the Apple App Store and Google Play Store.

Discussing its new feature, Kari Rodgers, UK Retail Director at Primark, said: “We know our customers expect great value and an effortless shopping experience, wherever they are.

“Our new app puts exactly that in the palm of their hand, from personalised updates on the latest trends to faster, more convenient ways to browse and shop via Click & Collect.

“This is just the next step in bringing everyday value to more UK shoppers in a way that’s simple, seamless and built around their needs.”

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Matt Houston, chief customer and digital officer at Primark, shared: “Following the successful launch of our app in Ireland and Italy, we’re excited to bring an even smarter, more connected shopping experience to the UK.

“Customers are increasingly turning to digital tools that make shopping easier and more rewarding, and we’re confident that our app will deliver an intuitive, personalised experience that’s been carefully designed to help them get the most out of every Primark visit.”

Will you be using Primark’s new app? Let us know in the comments.