Oxfordshire: New garden centre range includes River Cottage

Yarnton Home & Garden in Oxfordshire is among the first to stock wildflower seeds from Seed Revolution and the River Cottage Organic Vegetable Seeds, a collaboration with chef Hugh Fearnley-Whittingstall.

The new listing follows a listing with a number of Blue Diamond Garden Centres across the country, the UK’s largest garden centre group, and includes exclusive seed collections developed by Seed Revolution.

Max Mancroft, founder of Seed Revolution, said: “We’re delighted that Blue Diamond Garden Centres are stocking both Seed Revolution’s wildflower seeds and our exclusive River Cottage Organic Vegetable Seeds in ten of their garden centres.

“We’re a modern seed brand engaging a whole new generation of grower and we’ve had an incredible response since we officially launched at our first trade show in February.

“Our customers, 50 per cent of whom are under the age of 50, are loyal and keep coming back for more.

“They love our eye-catching packaging, our high quality and attractive price.

“Lots of our customers are getting into gardening for the first time, whether they have a garden or just a windowsill in their flat to grow from, and they like the fact that we make seeds joyful, accessible and fun to all.”

The Yarnton centre, located on Sandy Lane, is offering a range of British-grown wildflower seeds, including cornflower, field poppy, forget-me-nots, oxeye daisy, red clover, sainfoin, and chicory.

The wildflower seeds are now available in dedicated in-store display units.

Seed Revolution has also developed a range of organic vegetable seeds in partnership with River Cottage.

The River Cottage Organic Vegetable Seeds collection includes parsnip halblange, chard fireworks, courgette nero di Milano, kale nero di Toscana, basil sweet Genovese, cucumber Marketmore, rocket rucola, spinach matador, parsley moss curled, radish French breakfast, sweet corn golden bantam and carrot nantes 2.

Mr Mancroft said customers are also buying the seeds as gifts, describing them as “they’re the perfect size to tuck inside a card or, bundled together as a bespoke selection, they make a great present.”

Mr Fearnley-Whittingstall said: “I’m incredibly excited about our collaboration with Seed Revolution, our first ever range of organic vegetable seeds.

“At River Cottage we love working with people who share our values.

“Together, we’ve produced a brilliant range of seeds for people who want to grow their own healthy produce.

“Our organic seed collection offers customers some of our favourite varieties of vegetables, whether they’re a seasoned gardener or just starting.

“It means they can grow and take the finest, freshest vegetables from their garden straight to their kitchen.”

The seeds are on sale now at Yarnton Home & Garden.