Outcry from shoppers amid rumours Asda axing pizza counter

The create your own pizza counters have long been a popular feature at Asda, allowing shoppers to choose a base, sauce, and toppings.

Prices start at £3.33 for a medium size and rise to £4.93 for the large option, and have often earned praise for their affordability.

However, shoppers are now concerned that Asda is planning to close down its pizza counters following a viral X post.

Outcry from Asda shoppers amid rumours of axing pizza counter

Rumours of Asda’s pizza counters closing follow a post from one X user, sharing: “Going to need @asda to confirm or deny the rumours that the create your own pizza counters are going from all stores.”

The post has since gained more than 811,000 views and created a lot of stir online.

One concerned shopper said, “The @AsdaServiceTeam @asda pizzas are unreal.

“Best not be getting rid of the pizza counters in stores.”

Another X user wrote: “If true, this is the worst news of 2026.”

A third person said, “That’s a shame if true.

“They’re the best pizzas.”

It is not the first time there has been concern that Asda was ditching its pizza counters.

At the end of last year, a Reddit post in the group r/Asda asked fellow users if the counters were “permanently gone”.

Sharing: “My local Asda used to have a pizza counter where you could get a fresh one made.

“It has been closed for months with a sign saying, ‘temporarily closed.’

“Is this just the new normal now, or is it coming back?”

Members of the group commented: “My store still has a pizza counter; however, we lost our ‘Create your own’ pizzas recently.”

Another user said, “We have a successful pizza counter.”

Asda has been contacted for a comment.

Would you be upset if the pizza counters left Asda’s stores? Let us know in the comments.