M&S confirms it is axing Percy Pig Phizzy Fruit Juice Drinks

Percy Pig Fruit Gums are one of M&S’s most iconic sweets.

Over the years, the popular Percy Pig sweet has expanded, with a wide range of variations introduced from Squidgy Snouts to Phizzy Pigtails.

The Percy Pig range now even includes ice creams, cookies, and juices.

M&S confirms axing of Percy Pig product

But M&S has confirmed it is discontinuing its Percy Pig Phizzy Fruit Juice Drinks.

The Percy Pig drink is made with apple and grape juice mixed with fizzy spring water.

One shopper took to X (formerly Twitter) recently, asking why they could no longer find the juice drinks in-store.

They posted: “Hi @marksandspencer is there a reason why I can’t find the fizzy Percy pig juice anywhere! I’m in turmoil over this.”

To which an M&S spokesperson replied: “Hey Jordi! I’ve checked and it’s not showing in stock anywhere. Seems we might be phasing it out, sorry about this.”

Following the reply, the shopper said they had been able to find limited stock in their local M&S store, but was “heartbroken” at the news Percy Pig Phizzy Fruit Juice Drinks were being discontinued.

They wrote: “Not to worry! I’ve found some in my local store and have cleared the shelves as they were reduced to clear.

“I’m heartbroken but have enough to last a few months now. Thank you!”

Following the exchange on social media, M&S confirmed the axing of the popular drink, but assured shoppers there was still a wide range of Percy Pig products available.

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An M&S spokesperson, speaking to The Sun, said: “At M&S Food, we are constantly innovating and refreshing our range of products, reacting to trends, and customer feedback.

“We have a great selection of over 30 Percy Pig products in our Foodhalls, including the very popular Percy Pig Grape, Apple and Raspberry Juice Drink, and a number of sweet bags, including customer favourite, the original Percy Pig fruit gums.

“Although our Percy Pig Phizzy Fruit Juice is currently not available, we always listen to customer feedback when reviewing future ranges.”

Were you a fan of Percy Pig Phizzy Fruit Juice Drinks? Let us know in the comments below.