Genetec to showcase cloud AI security in Birmingham

Genetec will showcase its security technology with Convergint and Axis Communications at The Security Event in Birmingham, with a display focused on cloud, AI and unified security platforms.

Visitors to the Genetec stand will see its unified platform, cloud-enabled architecture and a wider range of supported devices and workflows. The company will also share a partner stand with Convergint and Axis Communications, focused on integrated security systems.

The announcement places Genetec among a group of suppliers using the Birmingham event to present new products and partnership models to security installers, consultants and end users in the UK. For physical security suppliers, the event is a venue to meet channel partners and customers as buyers weigh cloud migration, system integration and the use of AI in operational settings.

Montreal-based Genetec sells software for video management, access control and automatic number plate recognition, as well as intrusion detection, intercom and digital evidence management. It says it serves more than 42,500 customers in more than 159 countries through a network of channel partners and consultants.

Partner focus

The joint stand with Convergint and Axis Communications reflects the importance of alliances in the security sector, where software, cameras, access systems and services are often sold and installed as part of broader projects. Integrators and manufacturers have increasingly emphasised interoperability as organisations seek to connect older equipment with newer cloud-based tools rather than replace systems entirely.

That approach has become more prominent as customers look for ways to modernise estates across offices, industrial sites, public spaces and critical infrastructure. In many cases, buyers want software-led systems that can pull in data from multiple devices while allowing staged upgrades over time.

The exhibition will highlight modern system architectures and how newer technologies are changing the security market. It will also address practical uses for those systems, including workflows that bring together separate parts of physical security operations.

Convergint, a major systems integrator, described the event as a chance to discuss how the market is changing. “The security industry is evolving rapidly, with increasing demand for integrated, scalable, and intelligence-led solutions. At Convergint, we’re focused on working with leading partners like Genetec and Axis to help our customers navigate this shift-bringing together physical security, data, and cloud capabilities to deliver smarter, more resilient environments. Events like The Security Event are a great opportunity to share insight, showcase innovation, and connect with the people shaping the future of our industry,” said David Palmer, UK Commercial Leader at Convergint.

UK market

The UK security market has seen sustained interest in platforms that combine video surveillance, access control and analytics, especially where operators want central oversight across multiple sites. Vendors argue that unified systems can reduce management complexity, though customers still face questions around integration costs, cyber security, data governance and procurement cycles.

AI has become a growing part of that discussion, particularly in video analysis and event management. Security providers are positioning AI tools as a way to filter large volumes of alerts, identify anomalies and improve response times, while buyers and regulators continue to scrutinise accuracy, bias and the handling of personal data.

Cloud adoption is another area of debate across the sector. Some users are moving workloads to the cloud to simplify remote management and updates, while others continue to favour hybrid models that keep parts of the infrastructure on site for resilience, compliance or cost reasons.

Genetec expects the event to help deepen ties with its partner channel and customer base. “The Security Event is an unmatched opportunity for us to engage with our channel partners, integrators, consultants, and end users. We look forward to strengthening industry relationships, holding meaningful conversations, and uncovering new opportunities,” said Nicholas Smith, Regional Sales Director UK & Ireland at Genetec.