Bus service now runs to Cotswolds Designer Outlet everyday

The 40 service, operated by Pulhams, runs between Ashchurch for Tewkesbury train station, Tewkesbury town centre, and Cotswolds Designer Outlet.

It will now extend to include the Fiddington Fields housing development and operate daily as part of the expanded service.

Adam Keen, interim general manager at Pulhams, said: “We’re delighted to be enhancing our timetable for the 40 service for shoppers and regular bus users alike, while welcoming our brand-new electric buses to the route.

“This was a prestigious contract to secure initially, providing a sustainable mode of transport, and the improved service shows what is possible through excellent partnership working.

“We’re excited also to welcome potential new passengers at Fiddington Fields and thank the support from both Cotswolds Designer Outlet and Persimmon Homes as we reach new customers.”

The improvement follows growing demand and a recent investment of £8.17 million, which funded 15 new electric buses and upgrades to Pulhams’ Cheltenham depot.

Cotswolds Designer Outlet, which opened last summer, has helped drive demand for more frequent and wider-reaching public transport options.

Adrian Field, centre manager at Cotswolds Designer Outlet, said: “To be able to offer a service which connects the Outlet with Tewkesbury town centre, the train station and the residents of Fiddington Fields seven days a week is fantastic news for everybody.

“The service will benefit so many residents, shoppers, workers, and businesses with this enhanced level of connectivity.”

The shuttle bus service is free for outlet visitors who spend more than £20 on the day and present receipts.

The bus stop is located on Loverose Way, east of the outlet through Car Park C.

Claire Burton, managing director at Persimmon Homes Severn Valley, said: “We’re pleased to see the shuttle bus service expanding and delighted that Fiddington Fields will now be part of the route.

“Good transport links are an important part of creating well-connected communities, and this enhanced service will provide our residents with convenient, sustainable access to the Designer Outlet, the station, and Tewkesbury town centre.

“As a prominent developer providing vital new homes in the area, we’re proud to support initiatives that make a real difference to everyday life for local people.”

The shuttle will run every 30 minutes throughout the day and operate during outlet opening hours.

Earlier services will now start from Fiddington Fields at 6.45am on weekdays and 7.15am on Saturdays.

Standard fares are £2 for a single journey and £3 for a return, with English local authority concessionary bus passes accepted.