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THG Studios backs Cowshed’s gloriously untamed reset

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SOFIAH NICHOLE SALIVIO

News Editor

THG Studios has partnered with Cowshed on a new brand campaign, Gloriously Untamed, supporting the British wellness brand’s relaunch and image reset.

Centred on Cowshed’s Somerset origins, the campaign presents the brand as less polished and more rooted in everyday indulgence. It marks a fresh push for the business, founded at Babington House in 1998, with the message that wellness should feel pleasurable rather than tightly managed.

Shot in the English countryside, the campaign draws on Cowshed’s long-running “champagne flutes and muddy boots” idea to frame a mix of calm and disorder. Styling features products and clothing from British names including Damson Madder, Oliver Bonas and Marks & Spencer, while the visual direction leans on countryside imagery and domestic rituals.

The work combined a physical shoot with limited use of artificial intelligence in post-production and content creation. Alongside the campaign imagery and film, THG Studios also produced eCommerce photography for Cowshed’s updated product range.

The relaunch comes as beauty and wellness brands face growing pressure to stand out in a crowded market, where many have adopted clinical design cues and language around optimisation. Cowshed is seeking to differentiate itself by emphasising scent, British provenance and a more relaxed tone.

That positioning sits at the heart of the campaign. The brand describes its refresh as “fragrance-first” and “design-led”, with revised formulas, stronger scent profiles and new botanical packaging intended to support the wider repositioning.

Creative direction

Rob Sanderson, group creative director at THG Studios, said the brief called for a tone that reflected the brand’s origins and personality rather than the conventions of the wider category.

“Cowshed is a brand with real soul, and that required an approach that matched its honesty. In a world of wellness brands increasingly governed by rigid rules and an overly clinical pressure to be perfect, we aimed to re-energise Cowshed with some of the creative, offbeat energy that made the original Soho House parent brand so disruptive in the 90s.”

“‘Gloriously Untamed’ became our mantra, expressing a sense of luxury without reverence and indulgence without apology. Drink champagne in the bath if you want to, get your boots muddy and jump in a river if you feel like it. If it feels good, do it. In Cowshed’s world, we embrace the Great British weather, we break the rules with style, and we live life on our own terms. Above all, we do it with a grounded sense of fun and freedom, because pleasure shouldn’t need permission.”

The campaign also reflects a broader effort by THG Studios to show how its in-house creative, strategy and production teams can work together on brand repositioning projects. The studio is part of THG’s wider commerce services business and has been expanding work across advertising, content production and online retail assets.

For Cowshed, the relaunch is as much about restoring brand identity as it is about changing packaging or campaign imagery. The business was established within the Soho House orbit and built a following around bath, body and home fragrance products shaped by a recognisably British mix of rural references and urban lifestyle cues.

Its latest reset aims to bring those references back to the foreground. The updated brand expression is intended to feel human, sensory and irreverent, with one foot in the city and the other in the countryside.

Brand reset

Kat Kerrigan, Senior Brand Manager at Cowshed, said the relaunch was designed to reintroduce the brand with more confidence while preserving its original character.

“With Gloriously Untamed, we wanted to reintroduce Cowshed with the character it was born with: British, sensory, irreverent and deeply pleasurable. Cowshed has always stood for wellness that feels human rather than prescriptive – fragrance-led, beautifully made and grounded, with one foot in the city and the other in the countryside. This relaunch brings that spirit back with more confidence and more design, from elevated formulas and bolder visual codes to a campaign that lets the brand be a little wild again. THG Studios understood that immediately. Their world-class studio team, strong production craft and thoughtful use of AI helped us create something unmistakably Cowshed: premium, playful, modern and proudly British.”

THG Studios said the work was produced across its UK creative spaces as well as on location. It has positioned its production infrastructure as a differentiator for consumer brands looking to combine campaign work with online retail imagery and film.

Cowshed’s relaunch reflects a wider pattern in beauty and personal care, with established labels revisiting heritage and tone as they compete with digitally native brands and changing consumer tastes. Rather than chase a clinical or highly perfected aesthetic, this campaign leans on British humour, countryside references and a less regimented view of wellness.

Cowshed also used THG Studios for eCommerce photography to create what it described as a more cohesive expression for the refreshed range.



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New Banbury pottery cafe enjoys successful opening weekend

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Blossom Pottery Cafe opened on Friday, August 14 at 18 South Bar, bringing a new artistic opportunity to coffee, tea and cake lovers in the town.

Opening the cafe was a long-standing dream of owner Wendy, who began pottery as a personal hobby and gradually developed the idea of creating a space where people of all ages can enjoy the peaceful pass time.

Blossom Pottery Cafe BanburyPottery painting sessions of bisque fired pieces are hosted daily (Image: Blossom Pottery Cafe)

With every table full on opening weekend and dozens of beautiful pieces newly painted by guests, the owner said her ‘heart is so full’ to see the dream realised.

“So grateful to see so many of you coming to support us on our opening day,” she shared. “Thank you so much.”

Blossom Pottery Cafe BanburyOwner Wendy said her ‘heart is so full’ after the support shown during the opening weekend (Image: Blossom Pottery Cafe)

Wendy earlier said: “We’re incredibly excited to be opening Blossom Pottery Studio & Café and bringing something new to Banbury.

“We hope it becomes a place where people can take a break from their busy lives, enjoy being creative, and make lasting memories with family and friends.

Blossom Pottery Cafe BanburyCustomers who visited during the opening weekend got free cupcakes (Image: Blossom Pottery Cafe)

“The support we’ve received from the local community has been amazing, and we can’t wait to welcome everyone through our doors.”

As part of the grand opening, all customers who visited during the opening weekend or made a pottery painting booking within the next three months received a free cupcake from the cafe.

Blossom Pottery Cafe hosts family-friendly pottery painting sessions from 10am each day, with normal cafe opening hours 8am to 5pm.





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Apprentices say AI is reshaping tech skills demand

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Atos highlighted the views of three apprentices entering the technology industry, focusing on apprenticeships as a route into tech as artificial intelligence reshapes workplace skills.

All three work as First Line Service Desk Apprentices and described a jobs market in which technical knowledge alone is not enough. Alongside coding and troubleshooting, they said communication, customer service, problem-solving and adaptability have become central to early careers in IT.

Kyle Brady said he moved into an apprenticeship after studying physics, maths and computer science at A level, then spending time in temporary work, including as a forklift driver, while building his technical skills independently. The apprenticeship, he said, offered a way to gain workplace experience while continuing to learn.

His account points to a common hurdle for new entrants: gaining practical experience before securing a first role. Brady said that challenge shaped his view of what employers value in technology jobs.

“After completing my A levels in physics, maths and computer science, I knew I wanted a career in technology. I’ve always enjoyed solving problems and understanding how things work, but I found it difficult to get my foot in the door. I spent some time in temporary jobs, including as a forklift driver, while building my technical skills in my own time. When the opportunity to start an apprenticeship came along, it felt like the perfect way to gain real workplace experience while continuing to learn.

“One of the biggest things my apprenticeship has taught me is that a career in tech is about much more than technical knowledge. Working on the helpdesk has shown me how important communication, customer service and problem-solving are. Being the first point of contact for users has completely changed how I see the industry and helped me develop skills I never realised I’d need. The experience has also shown me how quickly technology is evolving, especially with AI becoming part of more workplaces. That means the ability to keep learning and adapting is becoming just as important as technical skills. My apprenticeship has helped me build that mindset while giving me hands-on experience with the realities of working in IT.

“It’s also opened up opportunities I wouldn’t have had otherwise. Learning about career paths in cybersecurity and data engineering has shown me the range of opportunities available and given me confidence about where my career could go next. I’d encourage anyone thinking about a career in technology to keep an open mind and not feel like university is the only route. Apprenticeships give you the chance to earn while you learn, develop practical skills from day one and build the confidence to adapt as technology continues to change. In an industry being transformed by AI, that real-world experience is invaluable,” Brady said.

Ryan Cresswell said he studied IT at college and games design at university before working in sales to strengthen his people skills. He later returned to technology, but said employers often wanted practical IT experience as well as qualifications.

His experience reflects a wider issue for people seeking entry-level technology roles. Employers often ask for evidence of workplace readiness even for junior positions, making apprenticeships one way to bridge the gap between education and employment.

“After studying IT at college and games design at university, I began working in sales to hone my people skills before returning to technology. One of the biggest challenges I faced while applying for jobs in tech was that employers liked my qualifications but wanted candidates with hands-on IT experience. That made it difficult to get my foot in the door.

“My apprenticeship has given me the opportunity to earn, learn and gain practical experience at the same time. It’s allowed me to develop my technical troubleshooting skills, but I’ve also learned a lot about communication, problem-solving and handling different types of people. My advice to anyone considering a career in tech is to explore the different paths available. In the past it felt like university was the only choice, but that’s no longer the case. Also, speak to people already working in the industry and stay curious. Apprenticeships are a great way to build skills, confidence and hands-on experience, whether working individually or in a team, while discovering what’s right for you. The most important thing is to keep learning and not be afraid to take a different path if the first one doesn’t work out,” Cresswell said.

Skills shift

Zainab Hussain said she chose an apprenticeship because it offered immediate workplace experience and a path into more senior roles without student debt. She said the role had helped her develop both technical and interpersonal skills, including troubleshooting problems and explaining complex concepts clearly.

Her comments underscore how apprenticeships are being framed by employers and trainees as an alternative to university for some digital roles. In this case, the appeal lies in earning while learning, building professional networks and gaining direct exposure to the daily demands of IT support.

“I’m naturally drawn to tech and have always been IT literate, so I knew it was the right path for me. It’s an industry that’s constantly evolving, and I wanted to be part of that. I chose an apprenticeship because it felt like the best way to gain real experience from day one, and it sets you up to move into higher roles faster than if you go to university. I also wanted to build a career in the industry without taking on student debt.

“My time at Atos so far has helped me develop both my soft and technical skills, such as how to troubleshoot problems and communicate complex concepts clearly. I’ve also had the chance to earn, learn and build my experience, all of which are helping prepare me for the next stage of my career. The apprenticeship path has given me valuable opportunities to network with co-workers from different career backgrounds and skill sets, which you wouldn’t get at uni. The workplace experience has been incredibly valuable, so if you’re interested in tech, I’d encourage you to go for an apprenticeship, explore every opportunity available and keep an open mind,” Hussain said.

Taken together, the three accounts point to a shift in the skills mix associated with junior technology roles. As AI tools become more common in workplaces, the apprentices said the ability to keep learning, work with users and adapt to changing systems is becoming as important as formal technical training.

All three also described apprenticeships as a practical answer to the experience barrier that can prevent candidates entering the sector. They framed the route as a way to gain income, training and exposure to real workplace problems at the same time, while opening paths into areas such as cybersecurity, data engineering and wider IT support.



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UK flight school collapsed into liquidation

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Liquidators have been instructed to wind down Go Fly Oxford, which provided lessons for commercial and private pilots licences.

Colin Wilson and Emma Mifsud, of Opus Restructuring & Insolvency, have been appointed as joint liquidators for Go Fly Oxford Ltd back in May 2025.

But new records filed by the liquidators have revealed an HMRC secondary preferential claim of £118,132.

Ten unsecured claims have been received by the liquidators totalling £60,314.

Further unsecured creditor claims estimated in the statement of affairs total £88,955, the published documents say.

(Image: Ed Nix)

Over the past year, liquidators say they investigated whether any recoveries could be made from directors or other parties, but concluded there were no further viable assets or claims.

Aircraft shown in the 2024 accounts at a book value of £238,181 had been sold before liquidation. The liquidators found the sales appeared to be at fair value and saw no basis for a claim over the transactions.

The aircraft sales happened about seven months before liquidation, outside the relevant period for a preference claim.

The aircraft were reportedly transferred to creditors and leased back so the company could continue trading.

A purchaser of a PA34-200 aircraft was said to owe £6,000. The liquidators received £4,980; the remaining £1,020 was treated as settled because the purchaser had paid a company liability instead.

Two employees were made redundant on 31 March 2025 and were given information to submit claims to the Redundancy Payments Service.

READ MORE: MOT centre and car shop collapses into administration

The flying school was based at Oxford Airport when it collapsed.

Its website, which has since been shut down, described the business: “At Go Fly Oxford we pride ourselves on offering a personal and tailored approach to pilot training.

“We know that people learn at different paces and in different ways, this makes catering for individual needs our main target.”

Oxford Airport’s main trade is pilot training. Flight schools at Oxford train pilots who go on to fly for more than 100 airlines in the UK and globally, including for British Airways.

Historically, the airport has been Europe’s foremost centre for professional pilot training with well over 40,000 students having started their careers there.

At one point, the airport’s runway was the busiest in the world with more than 235,000 movements a year (a take-off or landing) and up to 1,100 flights in a single day, its website says.

The business’ report says: “Over the course of 2025, the company will be complementing its Diamond DA40 fleet with a new fleet of Elixir aircraft, a safer and more efficient type of aircraft, which will provide a much reduced cost per flight hour.

“This, along with growth in enrolments and full utilisation of the European base will ensure the profitability of the business in the coming years.”





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