Business & Technology
Retailers prioritise cost control over staff experience
WorkJam has published research suggesting retailers are putting cost control ahead of employee experience, marking a broader shift in workforce strategy across the sector.
Its poll of more than 150 retail professionals found that 37% now prioritise cost control over employee retention and experience, while only 5% said employee experience remains the priority.
The findings reflect the strain on retailers as higher labour costs and wider operational pressures weigh on decision-making. Employers are adjusting staffing and pricing in response to changes including higher National Insurance contributions and increases to the National Minimum Wage.
Almost half of respondents, 44%, said they are reducing or slowing hiring. A further 29% said they are raising prices.
The research also suggests many retailers still rely on basic or outdated workforce systems. Some 31% said their organisation uses basic workforce management tools, while 26% still depend on manual or outdated processes or have no formal process at all.
This points to slow progress in digitising frontline operations at a time when businesses are under pressure to simplify processes and contain costs. It also comes as retailers face new compliance demands, with only 25% saying they are making changes in response to the Employment Rights Bill.
AI adoption
Use of artificial intelligence in workforce operations appears to be spreading, but deployment remains limited. While 74% of respondents said their organisation is using AI in workforce operations, only 13% said it has been deployed at scale.
Just 20% of retailers described their AI maturity for workforce optimisation as advanced or mature. More than half, 56%, said efficiency and productivity were the main reasons for investing in AI for workforce management, while only 15% cited improving employee experience.
The data suggests the sector is still in the early stages of applying AI to staffing, scheduling and related processes. It also indicates that retailers are treating the technology primarily as a cost and efficiency tool rather than a way to address retention or engagement.
Alongside this, 66% of respondents said workforce pressures are forcing their organisations to rethink operating models. That underlines how labour costs and staffing constraints are driving broader changes in store operations and management structures.
Mark Williams, Managing Director EMEA at WorkJam, said the retreat from employee experience could carry longer-term consequences for retailers already dealing with disruption on the shop floor.
He said: “This is one of the sharpest and most risky strategic reversals we have seen in the sector in recent years. The pressure retailers are facing is real, but deprioritising employee experience is a short-term reaction that will negatively compound over time. The challenge for retailers is finding ways to reduce costs and simplify operations without losing focus on frontline engagement. With the right platform strategy, retailers can consolidate their tech stack while also improving the employee experience.”
His comments reflect a wider debate in retail over whether employers can cut spending without worsening staff turnover, engagement and day-to-day execution in stores. Frontline teams remain central to customer service, stock handling and in-store compliance, making workforce decisions especially sensitive during periods of cost pressure.
Operational strain
The survey points to a gap between the pressures retailers say they face and the systems many have in place to manage them. Employers may be looking for savings, but the results suggest many are doing so with fragmented tools and limited automation.
Williams said retailers should treat staff experience and operational efficiency as connected issues rather than separate goals. A more joined-up approach to scheduling, communication, task management and learning, he argued, could help reduce complexity.
He said: “Frontline operations platforms are becoming increasingly important as retailers look to simplify operations without creating additional friction for employees. By bringing together scheduling, communication, task management and learning into a single platform, retailers can reduce the complexity and costs associated with fragmented systems, while also creating a more connected and engaging experience for frontline teams. The retailers that will be most successful are those recognising that operational efficiency and employee experience are closely linked, not competing priorities.”
Jayden, 13 launched Jay’s Bakes from his home in Taunton Road in Bicester on Saturday, June 20.
His late nan, a keen baker herself, was the inspiration behind his passion, as well as time spent helping his uncle with his catering business.
Over the last 18 months he has honed his skills by preparing sweat treats every day after school.
READ MORE: Bicester Village open late for outdoor England World Cup screenings
Determined to turn his hobby into something more, Jayden spent two and a half months researching requirements, gaining his Level 2 food hygiene certificate and officially registering his business, mostly without adult intervention.
After four days of preparation, the business officially launched.
Customers were treated to a wide selection of homemade goods, including M&M cookies, Kinder brownies, Biscoff cookies, Victoria sponge trays, lemon drizzle cups and viral ‘dot cakes’.
READ MORE: Heatwave: safest spots to cool off in Oxfordshire
His Kinder brownies proved particularly popular, and by the end of the day he had sold out of everything, taking £210.
Despite feeling “excited and a bit nervous” beforehand, Jayden said the opening was a success, with a strong turnout and positive feedback shared on social media.
His favourite moment came when he officially opened the shed by cutting the ribbon.
Supported by his mum, stepdad, grandparents and uncle, Jayden first began selling from a table in May before building and painting his now-signature blue cake shed.
He now plans to continue baking and selling regularly, bringing his creations to the local community.
Lidl has been given planning permission to build its ninth supermarket in Oxfordshire, despite concerns over flooding.
Aldi opened in Didcot in 2015 and has a supermarket at the Jubilee Way roundabout but shoppers in the town have had to wait over a decade for Lidl to follow.
READ MORE: Popular hi-fi shop has closed down
South Oxfordshire District Council has now backed plans by the German retailer for a new supermarket in Abingdon Road.
Former Didcot mayor Mocky Khan said: “This give the residents of Didcot more choice, especially when you consider the cost of living environment we have at the moment.
“The town is growing with more new homes being built, and with more growth it’s good to have a wide variety of supermarkets to fit all budgets,”
The plans for the new supermarket were first submitted in 2024.
Didcot Town Council previously objected to the scheme, on the grounds of a lack of flood risk mitigation measures, along with the county council who said there was “insufficient information”.
The town council noted there are “several flooding incidents in the area, especially when the Marsh Bridge water pumps fail”.
But in a report by planning officers granting permission to the supermarket, those issues have now been addressed by Lidl.
The officers said the proposals “largely accord” with the policies around planning, and more can be done to “break up” the car park with greenery.
Planning officers chose to let Lidl build the new supermarket subject to conditions.
They said in a report: “Balanced against this policy conflict is the fact that this is a previously developed site, which is currently in a dilapidated state.
“The proposals represent a significant improvement on the current underutilisation of the site and on its appearance.
“The National Planning Policy Framework and Local Plan set out significant support for the reuse of previously developed land.
“As stated in the applicant’s planning statement, there have been previous enquiries as to the redevelopment of the site that have not come to fruition.
“Given this, finding a viable use for the site is a clear benefit which I consider to be of substantial benefit.”
Thirty-four residents had objected to Lidl’s plans, highlighting concerns over extra traffic, there being no need for another supermarket in the town and there being more appropriate locations to build in their view.
Didcot already has an Aldi store just off Broadway and a Sainsbury’s, M&S Foodhall and Asda.
The nearest Lidl to the proposed site are in Lupton Road, Wallingford, and Marcham Road in Abingdon.
Three people wrote in to support the new Lidl, recognising the benefits of a discount food store and the further jobs it will create.
Lidl has said its proposals for a Didcot supermarket would deliver 40 full-time equivalent jobs as well as further employment during the construction phase.
No opening date was given by the retailer, while the developer is currently on site progressing with the enabling works.
A spokesman said: “We’ve seen demand for our affordable, high-quality products continue to rise in Oxfordshire, and we are committed to serving more communities in the area.
“Our new store will create around 40 new jobs and build on our continued growth.
“We’re excited to be a step closer to opening this store and thank everyone who has supported us on our journey so far.”
It also said the £12m investment would work with the 6,300 new homes allocated to be built, as per the local plan.
Dalcour Maclaren, a specialist in utilities and infrastructure, announced the news on June 22, following a detailed assessment of its operations, including governance, employee wellbeing, environmental impact, and social responsibility.
James Neil, CEO of Dalcour Maclaren, said: “This is a fantastic achievement for Dalcour Maclaren.
“B Corp status gives us the official badge that recognises everything that matters most to us in our culture, our values, and how we make decisions for our people and our clients. We thrive on doing things differently at DM and B Corp absolutely endorses this.”
The certification means the company meets rigorous standards of social and environmental performance, transparency, and accountability.
Dalcour Maclaren now joins more than 10,000 B Corps worldwide and over 2,600 in the UK, including well-known names such as The Guardian, Innocent Drinks, Patagonia, and The Big Issue.
Chris Turner, CEO of B Lab UK, said: “Welcoming Dalcour Maclaren to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”
Dalcour Maclaren operates across the UK and Ireland, supporting major projects in energy, water, transport, and digital infrastructure. The company’s services include land, planning, environment, stakeholder engagement, and geospatial services.
-
Oxford News4 weeks agoJeremy Clarkson hits back with sweary response over BGT backlash
-
Student Life4 weeks agoTransgender rights protest in central Oxford following updated EHRC guidance
-
Crime & Safety4 weeks agoPhotos as 1979 Pontiac Firebird ‘bursts in flames’ at Tesco
-
Business & Technology4 weeks agoLaw firm Roythornes Solicitors opens Abingdon office
-
Business & Technology4 weeks agoFlex Health Hub officially opens at Milton Park Oxfordshire
-
Business & Technology4 weeks agoOxford firm wins major backing for fin-based tidal power
-
Oxford News4 weeks agoJeremy Clarkson reveals new Clarkson’s Farm surprise guest stars
-
UK News3 weeks agoTwo arrests and three police officers injured in protest at asylum hotel