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New Oxfordshire theme park given backing from tourism chief

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Experience Oxfordshire’s boss said Puy du Fou will “drive job creation, stimulate economic growth” and increase visitor spend” to Cherwell and the county.

Some 25 million visitors come to Oxfordshire annually, generating roughly £2.4bn in economic impact and supporting 40,000 jobs.

In the Cherwell district, where Puy du Fou is planned for close to Bicester, tourism spending is fast approaching £500 million.

Puy du Fou in France (Image: Puy du Fou)

“This sector is therefore crucial to ongoing economic development, prosperity and employment,” said Experience Oxfordshire chief executive Hayley Beer-Gamage.

“Puy du Fou will further strengthen this position across both the district and the wider county.”

Ms Beer-Gamage said Puy du Fou should also fill in a gap in the market for Oxfordshire, which so far it has been lacking on.

READ MORE: Oxford police given extra powers after multiple arrests made

The proposed development includes conference facilities for up to 500 delegates which would be a “significant opportunity” for Oxfordshire.

She said capacity for such a thing is “currently lacking” within the county and so having one would enable Oxfordshire to “attract more national and international business events, generating additional spend for accommodation and hospitality providers, and wider visitor economy businesses”.

Hayley Beer-Gammage of Experience Oxfordshire

Experience Oxfordshire’s boss added: “Oxfordshire is already home to globally recognised attractions such as Blenheim Palace, the University of Oxford, and Bicester Village.

“The addition of Puy du Fou would further strengthen the county’s position on the international tourism map, offering a compelling and diverse range of experiences.

“Furthermore, Puy du Fou’s commitment to job creation and local infrastructure investment reinforces the long-term value of this proposal.

“With an estimated £600 million investment and the creation of up to 8,000 jobs, this development represents a unique and significant opportunity.

“Experience Oxfordshire fully supports this application and strongly encourages the Council to approve it as a high-quality and transformative asset for the Cherwell area.”

It comes as VisitBritain recently said Puy du Fou’s operator “offers a truly distinctive visitor experience through its historic theme park concept” and said it “can see the potential for this project to generate significant interest and excitement among domestic and international visitors alike.”

The park would be open between April and October and would have four period villages and 13 live shows, eventually attracting an estimated 1.47 million visitors a year.

There will also be three hotels, each themed to different periods in British history, and a ‘state-of-the-art’ conference centre, which will be open on demand all year round.

The decision now lies with Cherwell council, and if approved, the new park will open in phases beginning in 2029.





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Bicester teen, 13, launches homemade cake shed business

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Jayden, 13 launched Jay’s Bakes from his home in Taunton Road in Bicester on Saturday, June 20.

Jayden celebrated the launch of Jay’s Bakes at a grand opening on Saturday, June 20 (Image: Ben Slatter Photography)

His late nan, a keen baker herself, was the inspiration behind his passion, as well as time spent helping his uncle with his catering business.

Over the last 18 months he has honed his skills by preparing sweat treats every day after school.

READ MORE: Bicester Village open late for outdoor England World Cup screenings

Determined to turn his hobby into something more, Jayden spent two and a half months researching requirements, gaining his Level 2 food hygiene certificate and officially registering his business, mostly without adult intervention.

Jayden, 13, was inspired to bake and start his businesses by his late baking-loving nan and uncle, who runs a catering business (Image: Ben Slatter Photography)

After four days of preparation, the business officially launched.

Customers were treated to a wide selection of homemade goods, including M&M cookies, Kinder brownies, Biscoff cookies, Victoria sponge trays, lemon drizzle cups and viral ‘dot cakes’.

Jay’s Bakes is available in Taunton Road in Bicester (Image: Ben Slatter Photography)

READ MORE: Heatwave: safest spots to cool off in Oxfordshire

His Kinder brownies proved particularly popular, and by the end of the day he had sold out of everything, taking £210.

Jayden took home £210 at the Jay’s Bakes launch on Saturday, June 20 (Image: Ben Slatter Photography)

Despite feeling “excited and a bit nervous” beforehand, Jayden said the opening was a success, with a strong turnout and positive feedback shared on social media.

His favourite moment came when he officially opened the shed by cutting the ribbon.

Jayden was surrounded by friends and family who celebrated the opening of Jay’s Bakes on Saturday, June 20 (Image: Ben Slatter Photography)

Supported by his mum, stepdad, grandparents and uncle, Jayden first began selling from a table in May before building and painting his now-signature blue cake shed.

He now plans to continue baking and selling regularly, bringing his creations to the local community.





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New Oxfordshire Lidl supermarket to ‘give shoppers more choice’

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Lidl has been given planning permission to build its ninth supermarket in Oxfordshire, despite concerns over flooding.

Aldi opened in Didcot in 2015 and has a supermarket at the Jubilee Way roundabout but shoppers in the town have had to wait over a decade for Lidl to follow.

READ MORE: Popular hi-fi shop has closed down

South Oxfordshire District Council has now backed plans by the German retailer for a new supermarket in Abingdon Road.

Former Didcot mayor Mocky Khan said: “This give the residents of Didcot more choice, especially when you consider the cost of living environment we have at the moment.

“The town is growing with more new homes being built, and with more growth it’s good to have a wide variety of supermarkets to fit all budgets,”

Former mayor of Didcot Mocky Khan (Image: Contributed)

The plans for the new supermarket were first submitted in 2024.

Didcot Town Council previously objected to the scheme, on the grounds of a lack of flood risk mitigation measures, along with the county council who said there was “insufficient information”.

The town council noted there are “several flooding incidents in the area, especially when the Marsh Bridge water pumps fail”.

But in a report by planning officers granting permission to the supermarket, those issues have now been addressed by Lidl.

The officers said the proposals “largely accord” with the policies around planning, and more can be done to “break up” the car park with greenery.

An artist’s impression of the new Lidl in Didcot (Image: Lidl/SODC)

Planning officers chose to let Lidl build the new supermarket subject to conditions.

They said in a report: “Balanced against this policy conflict is the fact that this is a previously developed site, which is currently in a dilapidated state.

“The proposals represent a significant improvement on the current underutilisation of the site and on its appearance.

“The National Planning Policy Framework and Local Plan set out significant support for the reuse of previously developed land.

“As stated in the applicant’s planning statement, there have been previous enquiries as to the redevelopment of the site that have not come to fruition.

“Given this, finding a viable use for the site is a clear benefit which I consider to be of substantial benefit.”

Thirty-four residents had objected to Lidl’s plans, highlighting concerns over extra traffic, there being no need for another supermarket in the town and there being more appropriate locations to build in their view.

Didcot already has an Aldi store just off Broadway and a Sainsbury’s, M&S Foodhall and Asda.

The nearest Lidl to the proposed site are in Lupton Road, Wallingford, and Marcham Road in Abingdon.

Three people wrote in to support the new Lidl, recognising the benefits of a discount food store and the further jobs it will create.

Lidl has said its proposals for a Didcot supermarket would deliver 40 full-time equivalent jobs as well as further employment during the construction phase.

No opening date was given by the retailer, while the developer is currently on site progressing with the enabling works.

A spokesman said: “We’ve seen demand for our affordable, high-quality products continue to rise in Oxfordshire, and we are committed to serving more communities in the area.

“Our new store will create around 40 new jobs and build on our continued growth.

“We’re excited to be a step closer to opening this store and thank everyone who has supported us on our journey so far.”

It also said the £12m investment would work with the 6,300 new homes allocated to be built, as per the local plan.





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Consultancy firm Dalcour Maclaren achieves B Corp status

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Dalcour Maclaren, a specialist in utilities and infrastructure, announced the news on June 22, following a detailed assessment of its operations, including governance, employee wellbeing, environmental impact, and social responsibility.

James Neil, CEO of Dalcour Maclaren, said: “This is a fantastic achievement for Dalcour Maclaren.

“B Corp status gives us the official badge that recognises everything that matters most to us in our culture, our values, and how we make decisions for our people and our clients. We thrive on doing things differently at DM and B Corp absolutely endorses this.”

The certification means the company meets rigorous standards of social and environmental performance, transparency, and accountability.

Dalcour Maclaren now joins more than 10,000 B Corps worldwide and over 2,600 in the UK, including well-known names such as The Guardian, Innocent Drinks, Patagonia, and The Big Issue.

Chris Turner, CEO of B Lab UK, said: “Welcoming Dalcour Maclaren to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”

Dalcour Maclaren operates across the UK and Ireland, supporting major projects in energy, water, transport, and digital infrastructure. The company’s services include land, planning, environment, stakeholder engagement, and geospatial services.





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