Horse-bedding specialist Unibed, based in South Milford near Selby, is the headline sponsor for the World of Horses arena at Farm Fest.

Farm Fest, which is being held in Warwickshire from May 22 to May 24, is the UK’s biggest country fair and music festival.

It has been described by Mr Clarkson as “rock and roll farming”. Stars include all the main characters from the Amazon Prime show Clarkson’s Farm, together with Sophie Ellis-Bextor, 10CC, Hothouse Flowers and DJ Chris Moyles.

Jessica Vickers, commercial and operations director of UNIBED, said it is “tremendously proud to be playing a major role in such a high-profile and prestigious national farming event”.

“Our appearance at Farm Fest is a recognition of how far we have come, while also giving us a chance to say thank you to customers old and new,” she said.

Unibed’s Jessica Vickers with the chief executive of British Showjumping Iain Graham (Image: Supplied)

A Farm Fest spokesperson added: “We are working with Unibed to bring you a high energy celebration of horsepower in every shape and size.

“From thundering hooves to lightning-fast turns, this is where tradition meets adrenaline.

“Power. Precision. Pony-sized chaos. And pure countryside theatre.”

The presenter is well known to audiences for working with Richard Hammond and James May on both the BBC’s Top Gear and Prime Video’s The Grand Tour.

Having spent over two decades as part of the iconic trio, Mr Clarkson also has presented Who Wants To Be A Millionaire? on ITV since 2018.

This came after he replaced former host Chris Tarrant, who had been on the programme since its inception.

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Only six UK contestants had ever won the £1 million prize on Who Wants To Be A Millionaire? until last month.

Retired IT analyst Roman Dubowski became the seventh, winning the £1 million jackpot during this current series of the show.

In the wake of the win, The Express has claimed that there is a “glaring issue” with the show that ITV “can’t hide”.

Deputy showbiz editor Rebecca Jones went on to write that the prize money is no longer what it once was when the programme first aired 28 years ago.

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“When the ITV programme launched in 1998, hosted by Chris Tarrant, the prize money was astounding,” she wrote.

“While nobody can deny that £1 million is still a life-changing amount of money all these years later, the figure has certainly not kept up with UK inflation

“According to the latest data, £1 million in 1998 had the same purchasing power as around £2.5 million today.

“So why haven’t ITV bosses boosted the figure to at least £2 million? The show’s title wouldn’t need to be changed, as it would still apply with the higher number offered.”

Smoke could be seen rising from the ground in Cowley Road outside Sundaes Gelato, opposite the O2 Academy on Saturday evening (May 2).

Multiple Thames Valley Police cars and Oxfordshire Fire and Rescue Service fire engines arrived at the scene shortly after, and a cordon was put in place with tape closing off the road.

Members of the public were warned to move away from the site with flames soon “erupting” from the smoke, according to onlookers.

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Firefighters have now revealed the cause with a new statement made this morning (Tuesday, May 5).

A spokesperson for Oxfordshire Fire and Rescue Service said: “We were called at 8.26pm on May 2, sending a fire engine from Slade Park fire station to Cowley Road, between East Avenue and Bullingdon Road.

“There was a fire involving underground power cables, and the crew helped to clear smoke from some properties.

“The area was cordoned off, and crews left the location at 11.03pm.”

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An onlooker, who works nearby and wishes to remain anonymous, told this newspaper: “I have never seen anything like this.

“I felt that flames would explode wider in the area; it is so scary.

“I don’t know if the black smoke could be toxic or harmful, so the rest of the public and I got a good distance away from the area quickly.

“When the incident happened, there was only one police car, but then the fire engines arrived not long after- they are so quick. Then more police cars came.”