Business & Technology
WNTD launches fashion app with GBP £3 million backing
WNTD has launched an app for fashion and beauty shopping, entering the market with £3 million in backing.
The platform brings together virtual try-on, AI styling and social feedback in a single interface for consumers who discover products across social media, retail sites and physical shops. Users can save inspiration from online sources, in-store visits or everyday life, then use the app to test looks and get opinions before making a purchase.
The launch comes as shopping habits continue to shift away from direct visits to retailer websites. WNTD is positioning itself not as a retailer, but as a layer between discovery and purchase, focused on helping users decide what to buy rather than selling stock itself.
Its tools include virtual outfit and beauty try-ons, AI-generated styling suggestions, price comparison, voice search and a Safari browser extension. The extension lets users save items while browsing and compare products without leaving the page.
The app is aimed at younger shoppers, particularly Gen Z, who increasingly discover fashion through social platforms. WNTD argues that shopping behaviour is fragmented, with users moving between screenshots, saved posts, group chats and retailer apps before deciding whether to buy.
Founding team
WNTD was founded by Lex Deak and developed with Lee Lythe, who also worked with Deak on Basket, a consumer app that reached more than 300,000 users in the UK, according to the company. Basket focused on organising purchases, tracking prices and helping users find deals. WNTD builds on that background with a broader focus on discovery and decision-making in fashion and beauty.
Deak has worked across consumer technology and fintech and has also been involved in early-stage investment. WNTD reflects his view that shopping journeys no longer follow the structured path assumed by many retailers.
“Retail is still built for linear shopping journeys but Gen Z doesn’t shop that way,” said Lex Deak, Founder of WNTD. “People discover inspiration everywhere – on social media, in magazines, on the street-and they ask friends before they buy. WNTD brings that behaviour into one place so people can explore their style and make better decisions.”
Lythe said the product was designed to reflect changing consumer behaviour in fashion discovery.
“Technology is changing how people discover fashion,” said Lee Lythe, chief marketing officer at WNTD. “WNTD gives people a way to experiment with their style, see how something looks on them, and get feedback before they decide to buy.”
Decision layer
WNTD describes the app as a decision engine spanning the fashion ecosystem. In practice, that means users can collect images and product ideas from different places, build looks around them, and compare options before completing a purchase on a retailer’s site.
That approach reflects a broader shift in online shopping, where discovery often begins on platforms that do not complete the sale. Consumers may first encounter a product through short-form video, creator content or group chat recommendations, then search elsewhere for alternatives, prices and reviews. WNTD is trying to keep more of that process within one app.
Social validation is central to that model. The app lets users send looks to friends or a wider community for feedback, adding another step between inspiration and transaction. In fashion and beauty, where fit, appearance and confidence can shape buying decisions, that feedback loop is likely to be one of the platform’s main points of differentiation.
Virtual try-on tools have become more common across fashion, eyewear and cosmetics, while generative AI has opened new ways for users to visualise products and styles. WNTD is aiming to combine those functions with browsing, price awareness and social input in one consumer product.
According to the company, more than 70% of Gen Z discovers products through social channels rather than retail websites. That trend has pushed brands and shopping platforms to rethink how products are found and evaluated, particularly in categories such as fashion and beauty, where visual presentation and peer response play a significant role.
WNTD is available on iOS as a standalone consumer app backed by £3 million in investment.
Business & Technology
Flexera warns AI cloud costs strain technology budgets
SOFIAH NICHOLE SALIVIO
News Editor
Flexera has published research showing that every organisation surveyed uses generative AI public cloud services. It also found that 85% now see managing cloud costs as their main cloud challenge.
The findings point to growing pressure on technology budgets as companies juggle hybrid cloud estates, AI spending and limited visibility over usage. Some 17% of organisations exceeded their public cloud budgets in the past year, while estimated wasted cloud spend rose to 29%, reversing a five-year decline.
Hybrid cloud has become the dominant operating model in the survey. Flexera found that 69% of organisations now use a hybrid cloud approach, rising to 78% among those with more than 5,000 employees.
Spending patterns also point to larger, more complex estates. Among organisations spending more than USD $500,000 a month on cloud, 79% operate hybrid environments.
The report suggests AI is adding a new source of cost volatility. While all respondents said they use generative AI public cloud services in some form, 45% described that use as extensive and 30% said cost unpredictability was one of the biggest challenges in scaling AI workloads.
Chris Andersen, Chief Financial Officer at Flexera, linked those pressures to broader changes in how finance teams track technology spending.
“The conversation around cloud costs has shifted significantly. It has moved from spending more on technology to solve problems to managing increasingly complex environments that have often evolved organically over time.
“Many organisations have not intentionally designed hybrid or multi-cloud strategies. Instead, these environments emerge through acquisitions, new business requirements or teams independently adopting different platforms. As a result, finance leaders are being asked to manage technology estates that are much harder to monitor and optimise.
“The challenge is that complexity itself creates inefficiencies. The more environments organisations operate across, the harder it becomes to maintain visibility into what resources are being used, whether they are delivering value and where opportunities exist to reduce unnecessary spend,” Andersen said.
The survey also points to a more formal approach to cloud oversight. Flexera found that 71% of organisations now have a Cloud Centre of Excellence, while 63% have established dedicated FinOps teams.
Governance spread
Responsibility for cloud governance is also moving beyond specialist infrastructure teams. According to the research, business units and software asset management teams are taking a larger role in overseeing cloud usage and costs.
Managed service providers are adjusting their offerings in response to AI-related demand. Nearly half plan to offer AI consulting and SaaS management services, while two-thirds are adopting AI for cybersecurity use cases.
The data also shows a divide between larger and smaller organisations in the use of outside providers. Enterprise use of managed service providers rose by three percentage points from a year earlier, while use among small and medium-sized businesses fell from 48% to 39%.
Andersen said the shift in AI spending could change the balance of costs on company profit and loss statements.
“There is enormous pressure on organisations to invest in AI quickly enough to remain competitive, but AI costs behave very differently from traditional technology spending. Usage can scale rapidly across cloud environments, making costs far harder to predict and control.
“People costs have traditionally been the largest line item on the profit and loss statement for technology companies. If AI develops as many expect, technology spend could eventually overtake that. Yet most organisations are nowhere near as disciplined in managing technology costs as they are people costs.
“Companies know exactly who works for them and what those people cost. Far fewer can say the same about every cloud workload, SaaS agreement or AI tool operating across the business. That becomes a serious financial challenge once AI usage starts scaling.
“The organisations best positioned to succeed will be those that simplify where they can, improve visibility across increasingly hybrid environments and establish clear accountability for technology spending. Without that discipline, complexity itself becomes a driver of unnecessary cost,” Andersen said.
The research was based on a survey of 753 technical professionals and executive leaders worldwide, including cloud decision-makers and users across industries, organisation sizes and functional roles.
Business & Technology
UK shoppers favour faster delivery in retail choices
JOSEPH GABRIEL LAGONSIN
News Editor
Zippd has published consumer research on delivery speed in retail purchasing decisions, finding that faster fulfilment is influencing where shoppers choose to buy.
The survey of 2,050 UK adults found that 19% of consumers would switch to another retailer if it could deliver significantly faster. Among those aged 25 to 44, 42% said they were more likely to buy from a retailer offering same-day delivery.
The data suggests delivery speed is moving beyond a back-end logistics issue and becoming a more visible part of the sales proposition. According to Zippd, fulfilment is starting to affect retailer choice, purchase intent and conversion, rather than only the post-purchase experience.
Fast delivery may also influence impulse buying. More than one in four consumers, or 27%, said faster delivery made them more likely to make last-minute purchases.
Price pressure
The research also examined what shoppers would pay for quicker service. Around four in 10 consumers said they would pay more than £2 for faster delivery, whether buying from a traditional retailer or a marketplace.
That willingness dropped once the price rose above £5. The figures suggest retailers may face a narrow pricing window if they want to offer faster fulfilment without deterring demand.
Zippd said this suggests rapid delivery may be more viable as a widely available convenience than as a premium add-on. That could matter for retailers balancing customer expectations with the cost of offering quicker delivery options.
The shift appears to be particularly visible in online marketplaces, where speed and convenience are promoted alongside product range and price. In that model, fulfilment becomes part of customer acquisition as well as a factor in conversion.
Changing journey
The research forms part of Zippd’s Instant Commerce Index, which examines how the gap between product discovery, purchase and delivery is narrowing. Zippd argues that fulfilment now has greater influence across more stages of the shopping journey.
Gemma Taylor, Co-founder of Zippd, described the company’s view of the change in consumer behaviour: “The most significant finding isn’t that customers want faster delivery – retailers have known that for years. What’s changing is the role fulfilment plays within the customer journey. We’re beginning to see this shift as more brands and marketplaces are making fulfilment speed a visible part of the customer proposition, enabling brands to differentiate beyond product and price alone.”
The figures add to wider pressure on retailers to compete on convenience as well as assortment and pricing. As delivery windows shorten, speed appears to be becoming part of how consumers discover, assess and buy products across a broader range of categories.
Zippd provides fulfilment technology for eCommerce brands and marketplaces managing delivery across seller networks. Its systems connect with eCommerce and delivery platforms to help businesses manage fulfilment through a single network.
The research was conducted online among UK adults.
Business & Technology
Omada launches Fusion Gateway for installers & MSPs
JOSEPH GABRIEL LAGONSIN
News Editor
Omada by TP-Link has launched its Fusion Gateway range, with the first products aimed at installers and managed service providers serving small and medium-sized businesses.
The launch centres on Fusion 2.5G, the first product in the new family, alongside Fusion G+ and Fusion 2.5G PoE.
The new gateways are designed to reduce deployment complexity and lower ownership costs for channel partners managing multi-site networks. A built-in controller provides cloud-based management through the Omada Cloud portal and Omada app, without the need for a separate device licence.
The approach targets a common pressure point for installers and MSPs, which must balance tighter customer budgets with the growing complexity of distributed networks. The range supports remote monitoring, configuration and troubleshooting across multiple locations from a central management interface.
Product features
Fusion 2.5G includes five 2.5G ports and supports up to 4-WAN load balancing with auto failover. It also offers advanced IDS/IPS, multiple VPN protocols, optimised ACL, QoS and full-mesh SD-WAN for distributed network environments.
Omada has also added Bluetooth setup through the app, allowing installers to automatically discover and batch-adopt other Omada networking devices to speed up installation.
Installation options include desktop, wall-mounted and rack-mounted deployments, giving partners more flexibility when fitting equipment into different customer sites, from small offices to structured network cabinets.
A 2.51-inch touchscreen is one of the more visible hardware additions. It provides real-time visibility into device status, traffic and diagnostics without requiring a laptop on site, which could help engineers identify faults more quickly and reduce repeat visits.
Remote access
Another feature in the range is Omada LightLink VPN, which enables one-click remote access through an invite link. Remote users and branch locations can connect through an app or web interface.
The focus on remote access and central oversight reflects broader changes in the small and mid-sized business networking market. Businesses with multiple branches, hybrid workers and lean internal IT teams are relying more heavily on service providers to monitor and maintain connectivity across separate sites.
That has increased demand for tools that reduce manual setup and simplify support after installation. Omada is positioning Fusion Gateway as a range built around that need, particularly where ongoing licence fees can affect margins over time.
Ben Allcock, Vice President of B2B at TP-Link UK&I, commented on the pressures facing the market.
“Customers are dealing with increasingly complex networking environments, and they’re turning to channel partners for help in keeping everything running smoothly,” said Ben Allcock, Vice President of B2B at TP-Link UK&I.
“Our new Omada Fusion Gateway range enables partners to meet these demands by streamlining installation and setup, while delivering powerful remote cloud management capabilities that reduce IT workload. The result is higher customer satisfaction and stronger profitability for partners,” said Allcock.
Wider portfolio
The new gateway range sits within Omada’s broader business networking portfolio, which includes gateways, access points and switches. The ecosystem is also expanding into cameras and network video recorders, with the aim of bringing networking and surveillance products into a more unified management framework.
Omada said Fusion Gateway sits at the centre of its ecosystem by enabling unified management of connected devices across multiple locations. In practice, that gives the product family a key role for customers and service providers that want to standardise infrastructure on a single vendor platform.
The company also referred to a forthcoming Fusion Pro series, but did not provide detailed specifications in the launch announcement. The Pro line will support integrated management of networking and surveillance devices, including Omada and VIGI products, for more advanced multi-site environments.
For now, the immediate commercial focus is on the first Fusion 2.5G models and their appeal to installers and MSPs looking to reduce setup time, centralise support and avoid additional licensing charges. The range launches as service providers face growing demand to manage larger numbers of distributed small business sites with limited technical resources on the customer side.
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