Business & Technology
Braze launches AI tools for marketers & European hosting
Braze has introduced a new set of artificial intelligence tools for marketers, including AI agents, a creative workflow product and European hosting for one of its decisioning services.
The additions focus on three products: BrazeAI Operator, BrazeAI Agent Console and Braze Creative Studio. They are intended to help marketing teams create campaigns, generate content, manage creative assets and build AI-driven workflows within the Braze platform.
BrazeAI Operator is an in-dashboard assistant designed to help marketers create campaigns, generate content and troubleshoot workflows. BrazeAI Agent Console is a central environment for building and managing custom AI agents for tasks such as personalisation, lead scoring, translation and data interpretation.
BrazeAI Decisioning Studio can now also be hosted in Europe through Google Cloud, a move aimed at companies that want customer data managed within the region to meet local data requirements.
Customer Examples
Braze highlighted several customers using the products. Dayuse, a platform for daytime hotel bookings, used BrazeAI Agent Console to generate messages at send time based on real-time customer information, including booking history, preferences and language.
According to Braze, the work led to a 90% increase in booking conversion rate, doubled incremental revenue for a key campaign and a 23% uplift in repeat engagement. Martin Juglair, CRM Manager at Dayuse, described the operational change behind the result.
“Personalization at this level across marketers used to require significant manual workload. With BrazeAI Agent Console, we were able to scale individualized messaging across languages and regions in a way that feels relevant to each customer. That shift has had a clear impact on how customers engage and return to our platform,” said Juglair.
Cleo, a family care platform, used BrazeAI Operator to rebuild its welcome experience around individual member needs. Braze said the changes resulted in an 81% reduction in unsubscribes, a 97% drop in opt-outs on the first email, a 284% increase in app opens and a 124% lift in push notification engagement.
At the American Diabetes Association, the same tool was used to redesign an eCommerce journey from a single-message format into a multi-step process. Elaine Armbruster, Director of Digital Experience at the American Diabetes Association, said: “I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. I’m doing things that would have been completely impossible without the Operator.”
Holly Jacobson, Senior Lifecycle Marketing Manager at Cleo, described how the tool was used during campaign development. “The Operator literally thought of ways of using customer data I hadn’t even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn’t have caught until QA, and I wouldn’t have known where to start troubleshooting,” said Jacobson.
Creative Workflow
Braze Creative Studio connects campaign execution with design work by linking Braze with Canva and Figma. Marketers can import creative assets and email templates from those design tools directly into campaigns while using a central interface for templates, media libraries and brand guidelines.
The integration reflects a broader push by software suppliers to bring content production, automation and targeting into a single workflow. Marketing teams have increasingly sought tools that reduce the number of separate systems used to design assets, approve them and deploy them across channels.
Anwar Haneef, Head of Ecosystem at Canva, said the connection between visual design and customer activation was a key part of the collaboration. “The most exciting thing about agentic AI isn’t what any single tool can do on its own, it’s what opens up when the right tools work together. Canva AI gives agents the ability to generate and iterate on visuals at scale, and Braze gets that creative in front of the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity,” said Haneef.
Ashley Auger, CRM Technical Manager, Growth at Mercari US, commented on the Figma plugin. “The new Figma plugin is a great workflow hack for marketers like me building asset-heavy campaigns or landing pages on tight deadlines. We all know the headache of juggling multiple tabs just to get one task done, and this tool eliminates that friction by uploading images in a single click. It’s simple, but I rely on it daily to save several minutes on each project,” said Auger.
Competitive Pressure
The latest release comes as software companies race to embed generative AI and automation into marketing platforms. Vendors across customer engagement, advertising and design software have been introducing assistants, agents and automated decisioning tools as clients seek to reduce manual work while increasing personalisation.
Bill Magnuson, cofounder and chief executive officer of Braze, said the company’s focus was on putting working tools into marketers’ hands. “The world’s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready,” said Magnuson.
“Braze is putting powerful, production-ready AI and creative tools directly into the hands of marketers to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember,” he added.
Business & Technology
Staff at two major UK banks brace for further redundancies
Staff at Santander and TSB are facing the job cuts are TSB was taken over by the Spanish-owned bank earlier this year.
A source from Santander told The Times that “there is going to be an impact on jobs” due to the £2.65 billion takeover deal.
There are currently around 23,000 people employed by Santander and TSB, however it’s not known how many of these jobs will be affected.
A spokeswoman for Santander told The Times they have not yet “made operational decisions on jobs”.
“However, we will ensure that our colleagues are informed of any changes at the appropriate time.”
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TSB (Image: Getty Images)
TSB has already announced it will make 130 people redundant following the acquisition.
A spokesperson for TSB said: “Whenever we make any changes to our business, the priority is to consult first with impacted colleagues to ensure they’re fully supported.”
The banks have also drawn attention for telling staff they need into the office three days a week from April 2027.
TSB did not previously require staff to work from the office for a set number of days.
There are Santander stores in Abingdon, Bicester, and Witney.
Meanwhile there are TSB branches in Witney and Wantage, the bank also operates a pop-up location in Chipping Norton.
Santander UK has pledged not to shut any more branches across its network and those of the recently-acquired rival TSB before 2028, despite the plans to cut costs further over the rest of the year.
Business & Technology
AVK secures Partners Group backing for data centres
AVK has secured a majority investment from Partners Group, including an initial commitment of more than $1 billion.
The deal is the first time AVK has taken external funding in its 36-year history. Chief Executive Officer Ben Pritchard will retain a significant shareholding alongside the existing management team.
Investing on behalf of its clients, Partners Group will become the majority shareholder in the UK and European supplier of power systems for data centres and AI infrastructure. It will also provide capital to support the buildout of on-site infrastructure under an energy-as-a-service model for data centre operators.
The funding will support AVK’s strategy to fund, develop, own, and operate on-site power systems, including microgrids. The company already has a pipeline of more than 2GW tied to that plan.
The investment comes as data centre operators across Europe face growing pressure to secure electricity more quickly, with grid connection delays and constrained power availability becoming bigger obstacles to expansion. AVK says on-site generation can help reduce delays by bringing supply closer to the facilities that need it.
AVK has built its business around prime, standby, modular, and dispatchable power systems, with a focus on mission-critical installations. Its operations are supported by a manufacturing facility in Haydock, north-west England, and a workforce of nearly 400 across ten hubs in the UK and Europe.
New funding
Under AVK’s energy-as-a-service model, customers would buy electricity through power purchase agreements rather than take on the upfront cost and development risk of large on-site energy projects. That shifts financing and ownership of the assets to AVK and its backers.
For private equity and infrastructure investors, the appeal lies in rapidly rising demand from AI and data centre projects, which are putting greater strain on existing power networks. The sector has become a focal point for investors seeking exposure to both digital infrastructure and electricity supply.
“Speed-to-power is now a defining opportunity for European data centre operators. Our new partnership with Partners Group will allow us to meet our customers exactly where the market demands. From the moment we launched our first microgrid, we recognized the challenge and the opportunity facing developers and operators globally. By adding capital to our power solutions portfolio, we can turn speed-to-power from an ambition into action. I am excited to lead AVK into this new chapter alongside Partners Group, leveraging the firm’s deep operational expertise in the data centre sector and power markets,” Pritchard said.
Partners Group has previously invested in decentralised energy assets in Europe and in data centres, including the pan-Nordic platform atNorth. It has also invested in behind-the-meter data centre energy providers in the US, giving it experience in a market where operators increasingly seek localised sources of supply.
Market pressure
Demand for data centre capacity has risen sharply as cloud computing and AI workloads expand, but the pace of new construction has run into power shortages in several European markets. That has made access to electricity, and the speed at which it can be delivered, a more prominent factor in site selection and project design.
AVK recently energised what it described as Europe’s first large-scale data centre microgrid at a PureDC site in Dublin, where power constraints have become a major issue for new digital infrastructure. The company is using that track record to position itself as a provider of on-site alternatives for operators that cannot wait for conventional grid upgrades.
Nicholas Pepper, Managing Director, Infrastructure, Partners Group, said: “AI is driving one of the largest infrastructure buildouts in decades, and access to power is becoming a defining constraint. This constraint and lengthening connection queues are critical bottlenecks to growth in the European data centre market, which onsite generation can alleviate by accelerating speed-to-power. AVK, with its deep expertise, track record, and pan-European footprint, is well-positioned to address this issue as a one-stop shop for data centre power solutions. We see an exciting growth opportunity for AVK and we look forward to supporting the management team in its next chapter.”
The deal gives AVK fresh capital at a time when investors are looking for businesses positioned between electricity infrastructure and digital growth. For AVK, it also opens a new phase in which the company will move beyond supplying equipment and services to owning and operating assets tied directly to customer demand.
Pritchard and the leadership team will remain in place.
Business & Technology
Oxford cocktail bar ‘will return’ after company liquidation
Julian Rosser has assured the public that the Duke of Cambridge will reopen again soon with its current closure coming after a reported burglary in June this year.
His statement comes after Duke Property Ltd, which is based at the Duke of Cambridge, entered Creditors Voluntary Liquidation on July 28.
This is a a liquidation procedure that enables a company to be wound up by resolution of the members of the company instead of by a court order.
READ MORE: Statement as historic UK jewellers in administration amid £189K debts
However, Mr Rosser – who has run the cocktail bar since 1998 – has said that Duke Property Ltd is to do with the lease of the site and not involved in the day-to-day operation of the bar.
He said: “The Duke will continue. It hasn’t gone into liquidation; Duke Property Limited has.”
Duke of Cambridge in Little Clarendon Street (Image: NQ)
The liquidators appointed are from Fortis Insolvency, with Daniel Taylor of the firm stating that the economic climate over the last few years has provided “major challenges”.
He added: “We know that this business is not alone in what it has faced over recent trading periods, and suspect that there are more economic consequences yet to be felt.”
Mr Rosser agreed the the economic climate isn’t good citing the Botley Road closure – which has lasted several years and is set to end in September – as a difficulty.
“Trading in Oxford is very difficult right now,” the 62-year-old said, who also said students from the university weren’t visiting as much as they used to.
Julian Rosser
Following the burglary in June, he said that The Duke of Cambridge will remain closed until students – including from Somerville College which is a neighbour to the bar – return in the Autumn.
In part, this is because he wants to brainstorm how to improve business.
He said: “It always used to be very very busy but turnover has taken a hit. We need to think about how we are going to reinvent the Duke.
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“We stopped doing food in 2002 but it might be time to bring food back.”
Mr Rosser added that he was also considering changes to their opening schedule.
On its website, the Duke of Cambridge describes itself as “Oxford’s leading cocktail bar” and says its has been open since 1981.
It adds: “Located in the bohemian district of Jericho, the bar is always bursting with atmosphere at the weekends with a more chilled vibe during the week.
“Fresh ingredients, cool interiors and friendly staff give The Duke genuine character and style.”
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