Business & Technology
Women could return to UK tech under better conditions
Akamai has published UK research showing that women are leaving technology roles mid-career, and many would return under better conditions. The survey found that 39% of women who have left the sector would consider going back.
The study covered 1,500 women across the UK, including 1,000 who had left a technology role and 500 who had returned after a career break. It found a pattern of women leaving the sector relatively early, with 55% exiting within five years and 87% within 10 years.
Many did not leave the labour market altogether. While 15% are not currently working, others have moved into finance, education, professional services and healthcare.
This suggests the sector is not only struggling to attract women into technical work, but also to retain them once they have built up experience. The losses appear to be concentrated at mid-career, when workers are often moving into more senior roles.
Why women leave
Workplace conditions featured heavily in the reasons for leaving. Respondents cited a lack of belonging, limited gender diversity in leadership and inflexible working arrangements among the main factors behind their decision.
A lack of belonging was named by 52% of respondents, while 40% highlighted a lack of gender diversity in leadership. Among women who had left the sector, 56% cited inflexible working hours and 42% pointed to a lack of work-life balance.
The research also found that many departures were voluntary. More than a third of respondents, 35%, said they left entirely by choice and did not want to return, while 31% said they left mostly by choice and preferred their current situation.
Still, the survey suggests there is a sizeable group that could be persuaded back. Improved work-life balance was cited by 38% as a factor that would encourage a return, while 38% pointed to hybrid working and 37% to flexible arrangements such as part-time work, compressed weeks or job shares.
Return conditions
Among women who had already returned to technology after a career break, pay and progression stood out. A higher salary was cited by 52%, while 43% pointed to work-life balance and 43% to better career progression.
These findings suggest that return-to-work efforts may need to go beyond recruitment campaigns. Employers may also need to address management structures, senior representation and career paths if they want to bring back experienced workers.
The issue has implications beyond diversity targets. In areas such as cybersecurity and infrastructure, losing experienced staff can reduce skills availability in a market where employers already face persistent recruitment difficulties.
“These insights illustrate that the UK tech industry has a window of opportunity to impact the choices of women in tech – from the past and present, and in the future. By providing opportunities for progression, flexible work and appropriate remuneration, tech leaders on the precipice of technological innovation have the chance to create impactful change on the tech workforce, fostering longer-lasting tenures, diverse leadership and an environment where women can thrive,” said Natalie Billingham, EMEA Managing Director, Akamai.
Groups involved in the wider debate on women in technology said the findings reflected a retention problem rather than simply a hiring challenge.
“We lose women from cybersecurity at the exact moment their expertise becomes most valuable. This isn’t a pipeline problem; it’s a leadership one. Diverse teams build stronger defences. Until organisations commit to inclusive leadership, not just diversity hiring, they are actively weakening their own security posture,” said Mackenzie.
The research also pointed to the importance of formal routes back into the sector for women returning after time away. That includes support at the point of re-entry, as well as clearer paths for advancement once they are back at work.
“The findings provide a valuable picture of what mid-career women are looking for in order to return to tech, and it’s encouraging to see that the majority could be persuaded to come back under the right conditions. Progression pathways are crucial for retaining talent, but equally important is ensuring that women who want to return have clear, supported ways to re-enter the sector in the first place. When employers build both return pathways and progression pathways, they create an environment where women can come back, grow and stay,” said Little.
Business & Technology
AI set to transform transport management, Microlise finds
New research from Microlise shows 70% of fleet and logistics professionals expect artificial intelligence to begin fundamentally transforming transport management this year. The finding is based on a survey of 250 transport and logistics decision-makers.
That marks a sharp rise in confidence in AI’s role in transport operations compared with the company’s previous industry report, when 36% of respondents said the technology was being used to its fullest potential in the sector.
Just 14% disagreed that this year would mark a step change for AI adoption in transport management, while 16% were unsure.
The figures suggest a shift in sentiment among managers overseeing fleets, delivery networks and wider logistics operations. Businesses across the sector have been testing AI tools in areas such as route planning, vehicle maintenance, driver monitoring and compliance. The latest responses indicate that more decision-makers now see those systems as part of routine operations rather than experimental projects.
AI is being applied to route optimisation to reduce fuel use and empty miles, real-time driver performance analysis, predictive maintenance and load optimisation. Microlise linked that interest to pressure on operators to control costs and improve vehicle and asset utilisation.
Operational Focus
Transport and logistics groups have faced sustained pressure from fuel prices, labour shortages, vehicle downtime and tighter margins. Against that backdrop, the survey indicates that managers are looking to software tools to support day-to-day decisions and identify inefficiencies across fleet activity.
The latest findings suggest AI is moving from trial use into operational deployment. That matters for fleet managers because many of the sector’s earliest use cases are tied to direct measures such as mileage, maintenance schedules, delivery planning, and compliance checks.
By focusing on these areas, operators are trying to cut avoidable costs, keep vehicles on the road for longer and reduce disruption to delivery schedules. The results suggest many now see AI as relevant to those immediate business needs.
Attitudes Shift
The change from 36% in the earlier report to 70% in the latest research reflects a notable shift in how decision-makers view the technology. Rather than asking whether AI might eventually have a place in logistics, more respondents now appear to believe it is reaching a point where it will materially affect transport management.
That does not amount to unanimity across the industry. A combined 30% of respondents either disagreed or were unsure, indicating that some caution remains around the speed and scale of adoption.
That caution is not unusual in a sector where technology investments are often judged by clear returns in cost, service levels and reliability. For many transport operators, new systems must fit existing fleet processes and deliver measurable gains before they are widely adopted.
Even so, the balance of responses suggests confidence is building. For suppliers of fleet software and connected vehicle systems, that shift may indicate a larger market for AI-based tools aimed at planning, maintenance and driver oversight.
Nadeem Raza, chief executive of Microlise, said the responses showed a faster change in attitudes over the past year.
“This year’s findings show just how quickly attitudes towards AI are evolving across the transport sector. In the space of 12 months, we have seen a clear shift from curiosity around AI to a much stronger focus on how it can drive tangible operational value. For operators, this is no longer about future potential – it is about practical applications that improve fleet efficiency, reduce cost and strengthen competitiveness.”
“Those who embrace intelligent, data-led fleet management will be significantly better placed to navigate the commercial pressures facing the industry,” Raza said.
Microlise, established in 1982, provides fleet management and Internet of Things software and services. Its products are used by more than 2,500 clients globally. The company has offices in the UK, France, Australia and India, and employs more than 800 people.
It handles more than 800,000 subscriptions each year.
Business & Technology
Sparky Space launches AI platform to bridge learning gap
Sparky Space, a Berlin company founded by former German Air Force officer Nils Ristau and technology executive Daniel Schmitz, has launched an AI-based work platform now available worldwide.
The platform targets organisations trying to turn training and knowledge into day-to-day execution, a gap the founders argue persists despite heavy corporate spending on digital transformation, skills development and workplace tools. Sparky Space points to industry research suggesting that only 10% to 20% of learning is applied effectively in daily work.
Ristau said he founded the company after drawing on his military background and his belief that many businesses struggle less with access to information than with putting it into practice. In his view, companies often buy training, frameworks and software that remain detached from operational work.
“Most organisations don’t have a knowledge problem – they have an execution problem,” said Nils Ristau, founder of Sparky Space. “Companies are investing in training, frameworks and tools, but too often these sit in isolation from the reality of day-to-day work.
“What’s missing is the bridge between learning and doing. That’s where performance is either won or lost.”
The platform is designed to bring structured methods and AI guidance into live workflows, rather than offering separate learning modules or retrospective review tools. Teams can use it while working through business problems such as product development, strategic prioritisation and the adoption of generative AI in internal processes.
That approach reflects a wider debate in corporate technology over whether productivity and learning tools should remain separate from operational systems or be integrated into them. Businesses in sectors from manufacturing to professional services are under pressure to show returns on training and transformation budgets as economic conditions remain uncertain and teams are expected to work faster.
Ristau linked the product’s design to the discipline required in military settings.
“In military operations, success depends on disciplined execution under constantly changing conditions,” he said. “You don’t have the luxury of separating learning from action – they have to happen simultaneously.
“Modern organisations face similar complexity. Competitive advantage comes from how well teams perform – not just from what they know.”
Schmitz said the software was built for use during normal working routines rather than as another separate system employees visit occasionally. Many organisations already have enough tools and information, he said, but struggle to make them usable in real situations.
“We wanted to create something that teams would actually use in the flow of work,” said Daniel Schmitz, co-founder of Sparky Space. “There’s no shortage of tools or information in organisations today. The challenge is making them actionable.
“Sparky Space is designed to guide teams through real challenges – whether that’s developing a new product, prioritising strategic initiatives or integrating AI into everyday processes – in a way that is structured, repeatable and measurable.”
Use cases
The platform is intended to support innovation and customer-focused product development, agile project and portfolio management, strategic decision-making, leadership alignment and the use of generative AI in workflows. Cross-functional collaboration and product delivery are also among the areas it targets.
The launch comes as companies continue to test how artificial intelligence can be introduced into routine business operations without adding confusion or duplication. For many employers, the challenge is no longer simply gaining access to AI tools, but embedding them in existing processes while maintaining oversight and consistency.
Ristau said that issue helped shape the product’s approach.
“AI has enormous potential, but without the right ways of working, it risks becoming just another layer of complexity,” he said. “Organisations don’t just need access to AI – they need guidance on how to apply it effectively in real situations.
“That’s why we’ve built Sparky Space to combine human-centred methods with AI support, helping teams not only move faster, but also make better decisions along the way.”
The company is entering a crowded market that includes learning management vendors, workflow software providers and a growing number of AI assistants aimed at workplace use. Its argument is that these categories often leave a gap between knowing what to do and carrying it out consistently across teams.
Berlin remains a significant base for software start-ups serving international business customers, particularly in workflow, automation and applied AI. Sparky Space is seeking to tap that market with a product that links management methods with operational use across teams.
Ristau said the companies that succeed will not be those with the most information, but those that can consistently turn that information into action.
Business & Technology
BackLite UK launches Knightsbridge digital ad site
BackLite UK has launched a new digital out-of-home advertising installation at the Piccadilly Underpass in Knightsbridge as part of its Landmark Series.
The installation, known as The Knightsbridge, was developed with asset owner Wildstone. It features two 2.8m x 14.4m screens on the eastbound and westbound approaches near Hyde Park Corner.
BackLite UK says the location reaches traffic moving through Knightsbridge, Belgravia and Mayfair, with the displays visible to motorists and pedestrians travelling between some of central London’s best-known retail and leisure districts. The two screens generate more than 3 million fortnightly impacts, according to the company.
The site is close to luxury retail destinations, including Harrods and Harvey Nichols. Advertisers already appearing on the screens include Burberry, Club Med and Franck Muller.
London Refurbishment
The launch forms part of a wider refurbishment programme linked to an agreement between Wildstone and Multiply Media Group, the Abu Dhabi-based parent of BackLite UK, covering more than 10 London sites. Multiply Media Group entered the UK out-of-home market through its partnership with Wildstone.
Wildstone owns the Knightsbridge assets, while BackLite UK handles media sales. Westminster Council awarded Wildstone a long-term licence for the underpass through a competitive tender process.
BackLite UK has positioned The Knightsbridge within its Landmark Series, a collection aimed at advertisers seeking large-format digital sites in prominent urban locations. The range also includes The Cube @ Flannels, the Shoreditch Stack and the Wandsworth Roundabout.
At the centre of the upgrade is a pair of 1440 x 280-pixel digital screens supplied by Daktronics, a US LED manufacturer. BackLite UK selected Daktronics 10mm Outdoor Blue displays for the project.
The development adds to competition for premium outdoor advertising sites in central London, where supply is limited and large-format digital inventory near affluent shopping districts remains relatively scarce.
Jack Fleming, Head of Sales at BackLite UK, said: “The Knightsbridge is a fantastic addition to our Landmark Series, fitting perfectly within our most prestigious collection. There are very few OOH assets in the vicinity, and certainly none of this size and calibre. We quickly recognised the site was much more than an underpass, and worked closely with Wildstone to develop something that really stands out.”
Wildstone says the site was always intended for advertisers targeting the premium end of the central London market. The company has been expanding its role as an owner of outdoor advertising infrastructure while working with media operators on digitisation and upgrades.
Andrew Foster, Group Partnerships Director at Wildstone, said: “With its location in the heart of prime central London, we always believed this site was ideally suited to the premium end of the market. We were therefore excited to secure BackLite UK as our media partner, as its focus on luxury brand advertisers meant we were fully aligned on what the upgrade should entail. This is one of a number of high-end refurbishments we’re carrying out in partnership with BackLite UK and, given our success here, we’re excited to see what the future holds.”
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