Business & Technology
IDnow & Trustfull partner on continuous fraud checks
IDnow and Trustfull have partnered to deliver fraud prevention by linking identity verification with ongoing risk checks across customer interactions.
The partnership is intended to address fraud both at account creation and after onboarding.
Beyond onboarding
Many businesses still rely on one-off know-your-customer checks when a user first signs up. IDnow and Trustfull argue this leaves gaps, as fraud risks can emerge later during authentication, account use and other interactions.
Under the arrangement, IDnow will combine its identity verification services with Trustfull’s digital and behavioural intelligence tools. The goal is to give organisations a broader view of customers over time, rather than a single snapshot at onboarding.
Trustfull’s data includes signals from email, phone, device, IP and browser activity. These inputs can help firms identify signs of disposable credentials, device spoofing and proxy use.
The combined approach can also be used to spot synthetic identity fraud during onboarding and monitor for behavioural anomalies or account takeover attempts later in the customer relationship.
Risk signals
The partnership centres on IDnow’s Trust Platform, described as a unified access point for identity verification methods and fraud signals. It is designed to correlate identity, behavioural, device, and digital data in real time, enabling businesses to make risk-based decisions at different stages of the customer journey.
IDnow says the model is intended to move customers away from static KYC checks and towards continuous risk management. The platform is also built to support compliance work linked to rules and frameworks, including eIDAS 2.0, AMLR and PSD3.
Market pressure
The tie-up comes as fraud teams face pressure to respond to attacks that are faster and more complex than traditional onboarding checks were designed to handle. Financial services groups, telecoms providers, travel businesses and gaming companies are among the sectors that must balance fraud controls with the need to avoid disrupting legitimate users.
Simon Peralta outlined IDnow’s view of the challenge and the role of partners in addressing it.
“The threat landscape has never been more complex, and fraud can occur at any stage of the customer journey. By bringing together high-quality signals from partners like Trustfull within a single platform, we give our customers a single source of truth for risk decisions, without the complexity of managing multiple vendor relationships,” said Simon Peralta, VP of Global Partners & International Sales, IDnow.
Company profiles
IDnow describes itself as a European provider of digital identity and fraud prevention products, with operations in Germany, the United Kingdom, Romania and France. Its clients span financial services, telecommunications, travel and mobility, gaming and other industries.
Trustfull focuses on fraud detection using digital signals and specialised risk models. Its clients and partners include Decathlon, Nexi, ING, Santander, Elavon, Scalapay, Cofidis and Sofinco.
For Trustfull, the agreement reflects a broader shift in the fraud market towards combining identity checks with signals gathered throughout the customer lifecycle.
“Our partnership with IDnow reflects a growing industry need for multi-layered fraud prevention, where identity verification is combined with broader digital intelligence to deliver stronger protection for businesses. We are pleased to join forces with such a leading player in the digital identity space and look forward to building powerful solutions together,” said Alex Tonello, SVP Global Partnerships, Trustfull.
Business & Technology
Cloudsmith names finance & legal chiefs after funding
SOFIAH NICHOLE SALIVIO
News Editor
Cloudsmith has appointed Mark O’Connor as Chief Financial Officer and Dan Lascell as General Counsel, expanding the Belfast software supply chain security company’s executive team after its USD $72 million Series C funding round.
Both are moving into full-time roles after advising the company for several years. O’Connor worked with Cloudsmith’s finance organisation through its last three venture financings, while Lascell served as fractional General Counsel and helped shape its legal and governance structures.
The appointments come as Cloudsmith seeks to deepen ties with large corporate customers, including Fortune 500 and Global 2000 groups. More enterprises now rely on its software supply chain tools to secure and govern software artifacts used in development and distribution.
O’Connor is expected to oversee the company’s financial infrastructure as it works towards public market readiness. His remit includes establishing financial and procurement controls suited to a business operating at greater scale.
Before joining full time, he held senior finance roles at Bugcrowd, Tenfold, Appirio, Nuance Communications and BeVocal. His background spans venture-backed software businesses, acquisitions and listed companies.
Lascell will lead legal, compliance and commercial contracting. His work will focus on enterprise procurement requirements and internal governance as Cloudsmith expands among larger customers with more complex regulatory demands.
He previously held legal leadership roles at Appirio, Bugcrowd, Tercera, AmberPoint and webMethods. His experience in corporate development and international expansion, combined with his prior advisory work, gives him detailed knowledge of Cloudsmith’s commercial and compliance arrangements.
Growth push
The leadership changes follow Cloudsmith’s latest financing from TCV and Insight Partners. The USD $72 million Series C round provided fresh capital as the company scales operations around software artifact management and supply chain security.
Cloudsmith’s platform is used to store, secure and distribute software packages and other development assets across different environments. It says it supports more than 30 artifact formats and serves customers across sectors including banking, financial technology, telecoms, software and artificial intelligence.
In recent years, software supply chain security has become a growing priority for large organisations after attacks and compliance pressures exposed weaknesses in how code and software components move through development pipelines. Vendors in this market have sought to position themselves not just as infrastructure providers, but as trusted partners for governance, traceability and procurement oversight.
That backdrop helps explain the emphasis on finance, legal and internal controls in Cloudsmith’s latest hires. Both roles are central to reassuring larger customers that the company’s internal processes can withstand the same scrutiny applied to the software services it sells.
O’Connor highlighted that focus in comments on his appointment. “Our focus is on building Cloudsmith’s infrastructure for longevity,” said Mark O’Connor, Chief Financial Officer at Cloudsmith. “That means ensuring our financial controls and commercial rigor are up to audit-ready standards, while enabling our customer-facing teams to move fast and lead the market. That combination means customers can trust Cloudsmith as a mission-critical infrastructure partner.”
Lascell also linked his role to customer expectations around security, compliance and long-term dependability. “Cloudsmith’s platform is built on trust, providing secure artifacts, provable provenance, and policy-driven governance. Our internal legal and compliance posture reflect that same commitment,” said Dan Lascell, General Counsel at Cloudsmith. “Our job is to scale the legal and risk frameworks to ensure Cloudsmith is a dependable long-term partner for large enterprise customers with complex regulatory and legal obligations.”
Executive build-out
The additions mark a further expansion of the senior team under Chief Executive Officer Glenn Weinstein. As software companies move beyond the early venture stage, hiring permanent finance and legal leaders often signals a shift towards tighter operating discipline, more formal governance and preparation for broader capital markets options.
Weinstein said the appointments are part of meeting customer expectations across the business. “Mark and Dan are important additions to our leadership team,” said Glenn Weinstein, Chief Executive Officer at Cloudsmith. “Enterprise customers rely on Cloudsmith as a dependable partner they can trust at every level, including the platform, their commercial relationship with Cloudsmith, and our internal governance. Mark and Dan will help ensure we meet the highest standards for financial rigor and legal credibility.”
Business & Technology
Historic Cotswolds pub listed for part sale for £18,500
The owners of the 13th century coaching inn in Fifield, The Cotswold Merrymouth Inn, is looking for new buyers to take over part of the business.
It currently offers accommodation, from self-catering cottages, apartments and studios to traditional en-suite rooms, as well as a bar and restaurant.
READ MORE: Former Jamie Oliver Italian restaurant space to reopen soon
But the current business, which has been welcoming guests since April 2021, is set to be split in two if a sale on the open market can be secured.
A listing on commercial sales site businessesforsale.com reveals the ‘freehouse’ part of the inn, the bar and restaurant, is being offered to new owners.
The Merrymouth Inn in Fifield (Image: Rightmove)
It advertises a section of the large building as a ‘character bar and two section restaurant’ which sits between 70 and 80 covers, with an asking price for the leasehold of £18,500.
It also includes a large trading patio, parking for guests and owners accommodation.
READ MORE: Westgate Oxford plans for giant Van Gogh Sunflowers mural
The sale comes after the full business, including the guest accommodation, was put on the market for a whopping £1.4million after a renovation in April 2024.
Free from listed building status and not in a conservation area, the 13th century building was free for owners to upgrade and refurbish, leading to revamped guest and owner’s accommodation, a refreshed bar area and enhanced kitchen facilities.
It is unknown if the pub and inn was sold on that occasion.
Business & Technology
Facewatch expands facial recognition into pharmacy sector
SOFIAH NICHOLE SALIVIO
News Editor
Facewatch is expanding its live facial recognition business into the UK pharmacy sector, citing rising concern about theft and abuse in pharmacies.
It is preparing to launch Facewatch PharmacyProtect for pharmacy operators dealing with crime linked to medicines, repeat offending and threats to staff. The system is aimed at pharmacies that combine healthcare services with a retail presence on the high street.
The launch comes as pharmacy bodies warn of worsening conditions for frontline teams. The National Pharmacy Association has reported a rise in theft, aggression and threats against pharmacy staff, and says police and NHS responses are often inadequate.
Pharmacies face a different risk profile from other retailers because they store prescription and over-the-counter medicines and often operate in busy locations with limited security measures. Facewatch argues this can leave staff more exposed to confrontation and organised theft.
Its technology is already used across other parts of retail. Facewatch says it acts as a data controller under UK GDPR and sends real-time alerts to staff when a person previously linked to criminal behaviour enters a participating store.
More than 125 retailers using the system operate thousands of stores across the UK, according to the business. It says the technology has helped cut repeat offending by up to 70% and has been adopted by Budgens, Frasers Group, Flannels, Home Bargains, Sainsbury’s and Sports Direct, as well as garden centres and charity shops.
Facewatch also says its system generated more than 500,000 real-time alerts involving known offenders in 2025. It linked that figure to wider pressure on retail workers, citing British Retail Consortium data showing 1,600 incidents of abuse and violence against shop workers each day.
Sector pressure
Community pharmacies have become an increasingly visible part of frontline healthcare, offering services from dispensing medicines to handling patient queries and minor illness support. That accessibility can also make them vulnerable to theft, intimidation and repeat visits by offenders.
Facewatch says PharmacyProtect is being developed with pharmacy operators rather than simply adapted from general retail settings. It is seeking input from pharmacy groups, independent operators and trade bodies as it shapes the product for the sector.
The move suggests Facewatch sees an opening beyond supermarkets and fashion chains, where retailers have been investing more heavily in tools to identify repeat offenders and protect staff. The pharmacy market adds another layer of sensitivity because of its mix of healthcare delivery, controlled medicines and public access.
Nick Fisher, Chief Executive Officer at Facewatch, said the company believes the problem is becoming more severe. “Community pharmacies are on the frontline of both healthcare delivery and retail crime, particularly the rise in organised crime, which we have seen rise sharply in recent years in the wider retail sector. What we are bringing to the pharmacy sector is not new; it is a proven system that is already helping retailers across the UK identify repeat offenders, prevent crime and protect staff before incidents escalate. We want to work with the sector to better understand its specific needs, and offering open access to a demonstration of how the technology works is a vital part of that process.”
The move also highlights how facial recognition is spreading into more specialised areas of physical retail as businesses look for ways to respond to persistent offending. For pharmacies, the issue is not only shoplifting but also the risk of staff abuse in settings where employees may be dealing with prescriptions, stock controls and vulnerable customers at the same time.
Facewatch says the pharmacy version of its system is intended to support operators facing those pressures while staying within UK data protection rules. The technology will trigger alerts about known offenders and notify staff immediately when those individuals enter a protected site.
Its customer base suggests the business has already moved beyond large grocery and fashion chains into other sectors that have seen a rise in theft. The inclusion of charity shops and garden centres among users points to how crime prevention spending is widening as offending spreads to stores once seen as lower risk.
For pharmacy operators, the decision to adopt such tools is likely to depend on whether they see them as proportionate, effective and workable in an environment that combines healthcare, customer service and retail. Facewatch says it wants to build the product with direct sector input rather than offer a standard retail model.
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