Campari Group has gone live with SAP Cloud ERP private solutions, marking a milestone in the drinks group’s digital overhaul.

The rollout brings together finance, supply chain, marketing and human resources systems across the business. It also establishes a single digital architecture built around analytics, planning, application development and governance tools.

Based in Milan, Campari sells more than 50 brands, including Aperol, Campari, Espolòn, Wild Turkey, Courvoisier and Grand Marnier. The group markets its products in more than 190 countries and operates 24 production sites worldwide.

The new setup includes SAP Analytics Cloud, SAP Integrated Business Planning, SAP Datasphere and SAP Business Technology Platform. Campari is also implementing SAP Business Data Cloud to combine data from SAP software and third-party systems, while using SAP LeanIX to map links between applications, processes and business owners.

The programme is intended to create a central model for core processes across the company. It is also designed to strengthen oversight of the wider IT estate and support planning and analytics across multiple business functions.

AI tools

Artificial intelligence features are embedded across several of the systems now in use. In SAP SuccessFactors, employees use Joule and other AI features to set and track goals, while SAP Concur automates expense matching.

AI-assisted functions are also being applied to order and payment posting. These tools are intended to improve decision-making and lower operating costs.

José Silva, Group Head of IT at Campari Group, said the move would help the company keep pace with changes in SAP’s cloud products and AI tools.

“We’ve embarked on the RISE with SAP journey to keep pace with innovations offered by SAP Cloud ERP Private and embedded AI capabilities,” Silva said. “Today, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient-ensuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently,” added Silva.

The focus on supply chain planning and distribution reflects the operational demands of a global drinks business with a broad portfolio and wide geographic reach. Bringing planning, finance and HR data into a more unified structure may also reduce duplication across regional and brand-level operations.

For SAP, the Campari rollout adds a consumer goods customer to its cloud ERP base at a time when large companies are reviewing how to connect business software, data systems and AI tools. The company has been pushing integrated cloud systems that combine transactional data with planning and analytics functions.

Sector example

Carla Masperi, Managing Director of SAP Italy, described the project as an example of how the software group is positioning its systems for food and beverage companies.

“Campari is one of our best references in the food and beverage sector and is an excellent example of how SAP solutions can transform organizational and production processes,” Masperi said. “By combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.”

IDnow and Trustfull have partnered to deliver fraud prevention by linking identity verification with ongoing risk checks across customer interactions.

The partnership is intended to address fraud both at account creation and after onboarding.

Beyond onboarding

Many businesses still rely on one-off know-your-customer checks when a user first signs up. IDnow and Trustfull argue this leaves gaps, as fraud risks can emerge later during authentication, account use and other interactions.

Under the arrangement, IDnow will combine its identity verification services with Trustfull’s digital and behavioural intelligence tools. The goal is to give organisations a broader view of customers over time, rather than a single snapshot at onboarding.

Trustfull’s data includes signals from email, phone, device, IP and browser activity. These inputs can help firms identify signs of disposable credentials, device spoofing and proxy use.

The combined approach can also be used to spot synthetic identity fraud during onboarding and monitor for behavioural anomalies or account takeover attempts later in the customer relationship.

Risk signals

The partnership centres on IDnow’s Trust Platform, described as a unified access point for identity verification methods and fraud signals. It is designed to correlate identity, behavioural, device, and digital data in real time, enabling businesses to make risk-based decisions at different stages of the customer journey.

IDnow says the model is intended to move customers away from static KYC checks and towards continuous risk management. The platform is also built to support compliance work linked to rules and frameworks, including eIDAS 2.0, AMLR and PSD3.

Market pressure

The tie-up comes as fraud teams face pressure to respond to attacks that are faster and more complex than traditional onboarding checks were designed to handle. Financial services groups, telecoms providers, travel businesses and gaming companies are among the sectors that must balance fraud controls with the need to avoid disrupting legitimate users.

Simon Peralta outlined IDnow’s view of the challenge and the role of partners in addressing it.

“The threat landscape has never been more complex, and fraud can occur at any stage of the customer journey. By bringing together high-quality signals from partners like Trustfull within a single platform, we give our customers a single source of truth for risk decisions, without the complexity of managing multiple vendor relationships,” said Simon Peralta, VP of Global Partners & International Sales, IDnow.

Company profiles

IDnow describes itself as a European provider of digital identity and fraud prevention products, with operations in Germany, the United Kingdom, Romania and France. Its clients span financial services, telecommunications, travel and mobility, gaming and other industries.

Trustfull focuses on fraud detection using digital signals and specialised risk models. Its clients and partners include Decathlon, Nexi, ING, Santander, Elavon, Scalapay, Cofidis and Sofinco.

For Trustfull, the agreement reflects a broader shift in the fraud market towards combining identity checks with signals gathered throughout the customer lifecycle.

“Our partnership with IDnow reflects a growing industry need for multi-layered fraud prevention, where identity verification is combined with broader digital intelligence to deliver stronger protection for businesses. We are pleased to join forces with such a leading player in the digital identity space and look forward to building powerful solutions together,” said Alex Tonello, SVP Global Partnerships, Trustfull.

Yoto is using Oracle NetSuite to run its operations, with the children’s audio platform saying the system supports its expansion across several international markets.

The London-founded business adopted NetSuite after rapid growth made it harder to manage operations across disconnected systems. As annual transactions rose into the millions, it wanted a single platform for financial and operational data.

Founded in 2017 by Ben Drury and Filip Denker, Yoto built its business around audio products for children designed to reduce screen time. After launching its first device, the Yoto Player, through Kickstarter in 2019, it expanded into the UK, US, Canada, Australia and France.

Yoto said it passed £100 million in annual revenue in 2025. As the business grew, separate software tools limited visibility across finance, inventory and wider operations.

Unified systems

NetSuite now brings together several previously separate systems into a single suite covering finance, inventory, and planning. According to Yoto, the software has helped automate parts of its global financial processes, improve forecasting, and strengthen supply chain and stock management.

Yoto said its financial management tools have shortened reporting and financial close work, increasing team productivity. It also said inventory management functions have improved product availability by enabling more accurate, responsive stock planning across countries and sales channels.

The deployment also includes NetSuite AI Connector Service, which Yoto said links the ERP platform to a third-party large language model provider. The setup allows the company to define what the AI can access and do through role-based permissions.

Ben Averis, Chief Financial Officer at Yoto, outlined the reason for the move. “As a fast-growing global business, we needed systems that could keep pace with our growth and support increasingly complex operations,” he said. “We chose NetSuite because it is a system capable of scaling and supporting the ambitions we have as a company. NetSuite has helped us operate more efficiently, plan more effectively, and make faster, more confident decisions by giving us a single source of truth for all financial and operational data,” said Averis.

Growth pressure

The changes come as consumer brands face growing demands on inventory planning and reporting as they expand across markets and sales channels. For businesses with physical products, the need to track stock accurately while maintaining financial control has become more pressing as international operations widen.

Yoto’s model combines hardware and audio content for children, placing it in a category that has grown as parents seek alternatives to screen-based entertainment. Expansion into multiple English-speaking markets and France has added complexity to supply chains, local sales activity and financial reporting from a central platform.

Oracle NetSuite said Yoto’s adoption reflects the pressure on growing consumer businesses to replace fragmented software systems with a single operational platform. In its view, this can help companies standardise workflows and improve oversight as they scale.

Nicky Tozer, Senior Vice President for Europe, the Middle East and Africa at Oracle NetSuite, said Yoto had used the software to simplify and automate key parts of the business. “Yoto is pioneering a fast-growing category that is resonating with parents and children alike,” said Tozer. “With NetSuite, Yoto has replaced disconnected software systems with a single unified suite, automated critical workflows with embedded AI, and built a scalable foundation to support continued growth and meet rising customer demand,” added Tozer.