The Game Fair will take place at Blenheim Palace from July 23 to 25, 2027, marking a return to one of its most popular venues as it continues to attract growing audiences and increased exhibitor demand.

It is expected to generate in excess of £40 million for the local economy, supporting accommodation providers, hospitality businesses, retailers and visitor attractions across the wider area.

James Gower, managing director of Stable Events, said: “The Game Fair has always evolved with the times while remaining true to its purpose of celebrating the British countryside and the people who care for it.

“Returning to Blenheim Palace for our 69th Anniversary provides the perfect platform to build on the momentum we’ve seen in recent years.

“Blenheim Palace has consistently delivered our strongest events, offering the space, accessibility and prestige that allow The Game Fair to continue growing.

“We’re already seeing unprecedented demand from exhibitors, particularly within Gunmakers’ Row and across the premium country lifestyle sector, and we’re creating an event that will be bigger, more engaging and more immersive than ever before.

“Whether visitors come for world-class country sports, conservation, shopping, food, family entertainment or simply to experience the very best of rural Britain, we’re confident that The Game Fair 2027 will set a new benchmark for the event.”

The Game Fair has become a key fixture in the rural calendar, attracting over 125,000 visitors to celebrate country sports, traditional skills, and rural heritage.

The event features world-class gundog competitions, clay shooting, fly fishing demonstrations, conservation talks, and game management displays.

It also offers hands-on opportunities for visitors to try activities such as fishing, falconry, and clay shooting under expert guidance.

The event’s commitment to education and outreach is central to its mission, with a focus on introducing younger generations to country sports and rural traditions.

A newly redesigned site layout will be introduced for 2027 to improve visitor flow, accessibility, and overall experience.

The updated plan includes improved viewing areas, new visitor routes, and additional attractions, as well as expanded options for on-site camping and glamping.

Alongside sporting demonstrations, the fair offers a broad shopping experience, including premium country brands, artisan producers, vehicle manufacturers, and rural businesses.

The event also features food and drink stalls, cookery demonstrations, family entertainment, equestrian displays, and heritage crafts.

The British Association for Shooting and Conservation (BASC) will return as a Principal Partner, continuing its support for sustainable shooting, conservation, and responsible countryside management.

Exhibitor interest is already surpassing previous years, with returning brands expanding their presence and several new features in development.

Further announcements on headline attractions, competitions, ticketing, and exhibitor details are expected in the coming months.