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35% of UK job applications miss interview threshold

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JobSpace AI has published research showing that 35% of UK job applications fall below the threshold needed to progress to interview. The findings are based on an analysis of 5,782 CV scans matched against UK job descriptions.

The data challenges the long-circulated claim that 75% of CVs are rejected automatically before a recruiter reads them. Instead, the figures suggest most applications in the sample reached a level classed as interview-ready, while a sizeable minority did not.

Of the 5,782 CVs analysed, 64.5% scored 75 or above, which JobSpace AI classed as interview-ready. Another 22.4% scored between 50 and 74 and were deemed at risk of rejection, while 13.1% scored below 50 and were considered likely to be filtered out before reaching a recruiter.

The research drew on CV scans submitted by UK job seekers and assessed against job descriptions supplied by the same users. The sample covered submissions made over a four-month period and was based on actual candidate documents rather than recruiter surveys or modelled estimates.

Keyword gap

A smaller subset of 248 CVs received full keyword analysis. In that group, candidates matched an average of 48% of the keywords in the job descriptions they targeted and missed 9.1 keywords per application on average.

The missing terms were most often linked to process and governance rather than technical expertise. Phrases such as continuous improvement, compliance, customer service, SLA or service levels, change management, and stakeholder management appeared regularly in job adverts but were often absent from applicants’ CVs.

That pattern suggests the issue for many applicants lies less in their underlying experience than in how they describe it. Recruiters and screening systems often look for the language used in role specifications, especially in functions where process, oversight, and service delivery feature heavily.

“The gap most candidates don’t see isn’t a skills gap – it’s a language gap,” said Nicholas Barooah, Founder, JobSpace AI.

“Job adverts are written around frameworks and processes. Most CVs describe what someone achieved without using the governance and process terminology recruiters are screening for. Candidates who bridge that gap move from the 35% to the 65% – often with relatively small changes to how they describe existing experience,” Barooah said.

Myth questioned

The findings also cast doubt on one of the most frequently repeated claims in careers advice: that three quarters of CVs are screened out automatically. According to JobSpace AI, that figure has circulated for years across careers media, social media posts, and CV-writing services, but lacks a traceable primary source.

Its analysis points to a different picture. Automated filtering remains part of recruitment practice, but the results suggest the bigger issue is not universal exclusion by software. Instead, a notable share of applicants may be weakening their prospects by failing to reflect the wording and priorities set out in job adverts.

That distinction matters because it shifts attention away from the idea of a closed system and towards one in which many applications can be improved. For candidates whose CVs fall into the middle band or lower-scoring group, the data suggests relatively modest revisions in terminology and alignment may affect whether an application progresses.

How scoring worked

The scoring model assessed keyword alignment, formatting compatibility, and role-seniority match. Each CV was measured against a real job description, and the resulting score was used to place the application into one of three categories.

The research focused on UK users and was intended to reflect real-world submissions rather than hypothetical tests. Because job seekers provided the documents voluntarily, the dataset offers a snapshot of how candidates are currently presenting themselves in live applications.

The figures also underline the competitive nature of recruitment, even when most CVs are not screened out immediately. A document that reaches a recruiter is not necessarily a strong contender, particularly when employers compare applicants on closely matched wording, evidence of process knowledge, and relevance to the stated brief.

For applicants, the results point to the importance of reading job descriptions closely and mirroring terms that accurately reflect their experience. The most commonly absent phrases in the sample were not specialist jargon, but standard language around operations, governance, and delivery.

JobSpace AI said its platform has analysed more than 5,000 real UK job applications since launch, and the latest sample adds to that picture by quantifying how many candidates may be missing interview thresholds because of wording rather than lack of experience.



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HMRC Advisory Fuel Rates to change from September 2026

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HMRC is due to publish its latest Advisory Fuel Rates from September, with the quarterly review potentially changing how much employers reimburse staff for business travel in company cars.

The rates are also used to calculate how much employees should repay if they use company-paid fuel for private journeys.

While the changes are usually linked to fluctuations in fuel prices, experts warn that using outdated rates could lead to incorrect mileage claims and, in some cases, unexpected tax consequences.

What are HMRC’s Advisory Fuel Rates?

HMRC reviews the rates every three months to reflect average fuel costs for company cars.

They are designed to help employers reimburse staff for business journeys without creating additional tax liabilities and to calculate repayments where company fuel has been used for personal travel.

Joe Lytwyn, personal finance expert at thimbl.com, said: “HMRC’s Advisory Fuel Rates are designed to reflect the average fuel cost of running a company car for business journeys.”

He added: “They’re reviewed every three months because fuel prices don’t stand still, so it’s important that businesses keep up with the latest figures.”

One mistake many drivers make

Lytwyn said many employees wrongly believe the rates apply to everyone who drives for work.

He explained: “One of the biggest misconceptions is that the rates apply to everyone who drives for work. They don’t.”

Instead, the Advisory Fuel Rates only apply to company cars.

Employees using their own vehicles for work are covered by separate HMRC mileage rules.

Could you end up paying more tax?

Using the wrong reimbursement rate can have tax implications for both employers and employees.

Lytwyn said: “If an employer reimburses above HMRC’s Advisory Fuel Rate without being able to justify the higher cost, the excess could become taxable.”

He added that employees who receive less than the advisory rate “may be able to claim tax relief on the difference in some circumstances.”

Keep good mileage records

Experts also say poor record-keeping is one of the biggest reasons mileage claims go wrong.

Lytwyn said: “Poor record-keeping is probably the most common issue. People often forget to log journeys properly, or they mix business and personal mileage together.”

Keeping a record of where you travelled, why the journey was for business and the miles covered can help avoid problems if HMRC or your employer ever questions a claim.


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What drivers should do before September

With fresh Advisory Fuel Rates expected from September, drivers are being encouraged to check that any future claims use the updated figures.

Lytwyn said: “Don’t assume the current rates will remain the same.”

He added: “Once HMRC publishes the updated figures, check whether your employer has updated its mileage policy and make sure any new claims use the correct rates.”

He also recommended keeping mileage records up to date throughout the year, making it easier to challenge incorrect reimbursements or claim any tax relief that may be due.

It’s worth noting that the September rates have not yet been published, so drivers should continue using the current HMRC Advisory Fuel Rates until the updated figures are officially released.





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Most crypto social posts breach FCA rules, study finds

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JOSEPH GABRIEL LAGONSIN

News Editor

Adclear found that 89% of the most-viewed social media posts promoting cryptocurrency trading did not comply with Financial Conduct Authority rules. The finding was based on an analysis of 57 Instagram and TikTok posts.

The review looked at posts promoting or advising on crypto products and found that most contained at least one issue under FCA financial promotion guidance. It comes as the regulator prepares a new set of compliance requirements for crypto firms operating in the UK from 2027.

Social media has become an important source of information for retail investors considering digital assets. FCA consumer research cited alongside the analysis found that 29% of people who buy cryptoassets use social media to research them before purchasing.

Risk warnings

The most common problem was the absence of risk warnings. Across all posts analysed, 56% made no reference to the financial risks of trading cryptocurrency.

The rate was higher on Instagram, where 69% of posts made no mention of risk. On TikTok, the figure was 43%.

The review also found that 54% of posts did not disclose that the content was an advert, sponsorship, or partnership. Another 40% lacked balance in how they presented the risks and rewards of investing in crypto, while 30% did not make clear that past performance is not a reliable guide to future outcomes.

A smaller share, 7%, was judged not to be fair, clear, and not misleading under FCA standards. The analysis also found that 11% of posts promised guaranteed returns, even though cryptoassets are widely treated as high-risk products.

Regulatory backdrop

The findings come as the FCA sets out a broader regulatory framework for crypto firms in the UK. The planned changes are expected to introduce tighter rules on financial resilience and market integrity as the sector moves into a more formal supervisory regime.

The context matters because online personalities have become a prominent channel for crypto marketing, particularly among younger consumers. A compliance gap in that channel could draw greater scrutiny as the regulator focuses more closely on how financial promotions are presented to retail audiences.

Adclear’s automated compliance platform reviewed 57 posts tagged with #crypto that were published over a little more than a year. It compared the results with FCA expectations for financial promotions and concluded that non-compliance was widespread among so-called cryptofluencers.

The group said crypto-related influencer content appeared more compliant than posts promoting buy now, pay later products in its separate work, but less compliant than broader financial influencer content. It did not provide detailed comparative percentages in the material released.

Industry response

Joe Jordan of Adclear said the research pointed to basic disclosure failures rather than complex legal issues in many cases.

“As retail investing continues to attract a newer, younger generation of investors, crypto trading is set to become an increasingly mainstream part of our investing landscape. This is an exciting shift, but it also means we should expect to see more people turning to social media for trading knowledge and advice.

“With new rules on the way, this is a great moment for cryptofluencers to double down on aligning with FCA guidelines. Our analysis shows that many posts can improve their compliance with simple fixes, such as risk warnings or fully transparent ad disclosure. It’s an encouraging reminder that compliance isn’t necessarily complex. With the right checks and proper awareness of the rules, financial content across social media can become more trustworthy and transparent for everyone,” Jordan said.

The research adds to a growing debate over the role of online creators in marketing financial products. UK regulators have stepped up scrutiny of influencer promotions across investments, credit, and digital assets, arguing that consumers can be exposed to misleading or incomplete claims when content blurs the line between personal opinion and paid advertising.

For crypto firms, the issue is likely to become more acute as the UK brings the sector further inside the regulatory perimeter. Any business relying on social channels to reach potential customers may face pressure to tighten oversight of paid partnerships and unaffiliated endorsements alike.

The findings suggest that, at least in the sample reviewed, many of the most popular crypto posts still omit the warnings and disclosures UK rules require when high-risk investments are promoted to consumers.



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Statement as UK jewellers in administration amid £189K debts

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The owners of John Gowing Jewellers Ltd, a shop based at the iconic Oxford Covered Market in operation since 1946, has made clear that the business is not closing after it went into administration.

A spokesperson said: “The recent corporate change relates to the former operating company as part of our corporate re-structuring and does not represent the closure of John Gowing Jewellers.

“Our Covered Market store remains open and is trading as normal, with our existing team continuing to serve customers.”

READ MORE: Director of Oxfordshire bakery business speaks out amid liquidation

The shop is an independent, family-run jeweller and watch specialist that also offers valuations, diamond accessories and repairs.

As of July 28, administrators from Begbies Traynor have been appointed to the company with a notice to strike the business off having been published on Companies House.

The notice was dated for August 4 and said that unless an objection was raised the company would be struck off the register in two months.

In its latest accounts for the 12 months to June 13, 2025, it reported creditors falling within a year of £188,705 as well as an average number of four employees.

John Gowing, who runs John Gowing jewellers in the Covered Market

The spokesperson for the business added that the recent “corporate change” has come about following new owners being appointed.

Indeed, in June 2025 John and Ann Gowing resigned as directors of the company and were replaced by Prasanna Perera according to Companies House.

The spokesperson said: “There has been no interruption to our watch, jewellery, repair or valuation services.

“Under new ownership, additional investment is supporting the next stage of the business.

“Our focus is to preserve the heritage, expertise and trusted local service John Gowing has built in Oxford since 1946, while strengthening the brand and creating opportunities for future growth.”

That the shop is not closing will be a relief for the Covered Market, which is a tourist hotspot and first opened in 1774.

Other companies at the historic venue have struggled in recent times including The Oxford Cheese Company, which said it was in “survival mode” earlier this year.

A spokesperson for the Oxford Cheese Company explained: “We’ve survived Covid, the Jesus College conversion, which virtually closed access to Market Street from Cornmarket, (no apologies or any compensation from the college), and the pedestrianisation of Market Street just recently.

John Gowing Jewellers (Image: Supplied)

“All of the above were beyond our control and meant resilience from our staff and our customers.”

Four years ago John Gowing Jewellery celebrated 75 years in operation.

At the time Mr Gowing – who was running the shop with his wife – was 66 years old and was celebrating half a century in the business with no plans to retire.

In addition he was hopeful about the future prospects of the market.

Speaking in the months after the Covid-19 pandemic, he said: “I do feel that the city council (the landlord of the Covered Market) has its heart in the right place and wants it to do well.

READ MORE: Probe launched after break-in at Cotswolds ‘gem’ backed by Jeremy Clarkson

“There are a number of empty units but at the same time there are plans for those units to be filled – I think four new businesses are currently being lined up to take over different units.”

There have been several break-ins at the shop in recent times including in 2018 when thieves reportedly took several rings and earlier that year when a topless man stole a Rolex watch.

In addition one man was jailed for almost five years for his part in an attempted robbery at the jewellers in 2013. His accomplice died after he collapsed.





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