Business & Technology
Why is Webex becoming the AI execution layer for work?
AI has become more than just a bet on the future. Now, it’s how work gets done, especially with Webex.
Peter Diamandis once remarked how there’ll be two kinds of companies by the end of this decade. Those that are fully using AI, and those that don’t survive.
The gap is opening between organisations that are putting AI into everyday work, and those still treating it like something to explore in the future.
One group is moving much faster, making clearer decisions, and getting more done. The other is stuck in the pilot stage, building proofs of concept, and talking about what might be possible.
It’s the focus, rather than the technology, that’s changing.
AI has moved on from being a discussion about tools and started to become a conversation about execution.
These are now the key questions to consider:
- Where does AI show up in the average working day?
- Who uses it, and how often?
- Does it make work easier, or just add something else to manage?
Communication is where AI either works or fails
For most organisations, the answers sit in the communication layer. Think about meetings, messages, calls, customer conversations.
This is where time disappears. Decisions get made here, and customer experience can either be won or lost.
If AI doesn’t improve these moments, there’s rarely any change. That’s why the role of Webex itself is starting to shift.
Webex’s move from collaboration platform to AI execution layer
AI tends to fall when it lives outside the workflow. When it’s another platform to log into, or something owned by a small innovation team, usage tends to drop off. People default back to the familiar ways of working.
Webex takes an entirely different route by building AI into the tools people already use daily.
That shows up in practical ways. Notes, actions and follow-ups are automatically captured during meetings. Live transcriptions and summaries cut down admin tasks and reduce any confusion.
There’s also smarter messaging and collaboration processes that helps teams reach decisions faster. Alongside that, customer experience capabilities that improve routing, insight, and resolution also come into effect.
None of this is about adding clever features for the sake of it. It’s about giving people time back and reducing friction within work.
Why do partners make the difference?
Technology on its own doesn’t change behaviour. Partners do.
They understand how teams work, where the bottlenecks sit, and what outcomes customers really care about. That context is what turns AI from an idea into something people genuinely use.
Webex gives partners a way to embed AI into daily operations rather than selling it as an additional tool. It also moves the conversation away from licences and towards results.
What kind of results? How about shorter sales cycles, or better customer engagement. There’s a potential for higher employee productivity alongside clearer, more confident decision‑making.
That’s where real differentiation starts to appear.
What happens when AI is done properly
When AI is built into the workflow, the impact becomes obvious.
Sales teams spend more time with customers and less time writing up calls. Service teams can resolve issues faster because they have the full picture right in front of them.
Technology leaders see the patterns and insight instead of piecing together fragmented information. Employees also spend less time on low‑value admin tasks and more time on work that matters.
AI suddenly stops feeling like a headline topic and starts feeling like a real part of the working day.
A divide that’s already taking shape
Access to AI is an inevitability. What will really matter is who uses it in a way that genuinely changes business performance.
Webex, for example, is moving beyond being just a UC platform. It’s becoming an intelligence layer across meetings, messaging, voice, and customer experience.
Right now, AI integration into Webex is improving how people communicate and make meaningful decisions.
For partners, there’s an opportunity to lead customers through decisive change rather than just sell another product.
For customers, AI becomes something to rely on as opposed to just another tool to experiment with.
For employees, it’s the difference between feeling overloaded and feeling supported.
The divide Diamandis talked about? Turns out it’s already here. The companies that will pull ahead will be the ones quietly building AI into how work gets done. It all starts with the platforms that people are already using to communicate.
Get in contact with Gamma Communications and learn how Webex is transforming how businesses collaborate and prepare for the future of work.
Business & Technology
Bicester Leisure Centre reopening confirmed after disruption
Bicester Leisure Centre has confirmed it will reopen fully on Monday, August 10, following several weeks of partial and complete closures.
However, the centre will remain fully closed tomorrow (Friday, August 7) with scheduled swimming lessons moved to Kidlington Leisure Centre.
While the changing rooms have been closed and the toilets moved to the car park, the gym, sports hall and outdoor pitches have remained in use during most of the works.
The main pool is due to welcome users again from Tuesday, August 11, marking a significant step towards normal service.
However, the Play ’n’ Teach pool will remain closed for a further three weeks while structural repairs to the roof are carried out.
Play ’n’ Teach sessions will be transferred to the main pool to minimise disruption with the majority of lesson times and days remaining unchanged, while a small number of Friday classes will operate on adjusted schedules.
The leisure centre said minor temporary changes would also be made to the main pool timetable over the coming weeks to ensure both lessons and public sessions can operate safely within the reduced space.
Operators added that they were working to provide additional public and lane swimming opportunities wherever possible during the period.
Councillors Sam Holland and Nick Mawer continue to press for fee fairness (Image: Sam Holland)
The reopening update follows growing concern among residents over the impact of the closure and ongoing restrictions.
Earlier this summer, councillors Sam Holland and Nick Mawer called for what they described as a fairer approach for members who have paid for facilities that have been unavailable during the works.
The pair say they are continuing to press Cherwell District Council over the support on offer to users.
In a joint update, they acknowledged that concessions remain available on request but argued residents should not be expected to chase compensation or fee reductions themselves when the disruption is long-running.
They said: “The current approach places too much of the burden on residents.”
The councillors have formally requested a meeting with relevant representatives at Cherwell District Council to discuss support for affected members and seek clearer communication on what assistance is available.
They added: “Residents deserve transparency, consistency and fairness while these works continue. We will continue to raise concerns on your behalf and will provide a further update once we have received a response regarding the meeting request.”
Business & Technology
Woojer launches 15% site-wide sale on haptic products
SOFIAH NICHOLE SALIVIO
News Editor
Woojer has launched a site-wide 15% discount on its haptic gaming and wellness products across several international markets.
The promotion covers the Woojer Vest 4, Woojer STRAP 4 and Woojer MAT, aimed at users of games, films, music and relaxation products. It applies across the full range rather than a single device category.
At the lower end of the price range, the STRAP 4 costs USD $143 and GBP £137 after the discount, down from USD $169 and GBP £162. The wearable device converts audio into physical vibration and can be worn around the hips, across the chest or in a cross-body position.
Woojer has also added a styling element, offering a range of colours, patterns and themed editions linked to Call of Duty: Black Ops 7 and Fortnite. A dedicated app for the Series 4 range lets users manage appearance settings, core functions, audio controls and firmware updates.
Higher-priced products
The Vest 4 sits in the middle of the range at USD $407 and GBP £390 after the discount, compared with USD $479 and GBP £459 previously. It uses six Osci TRX2 transducers to deliver haptic feedback across the torso while users play games, watch films, listen to music or use virtual reality applications.
According to the product details, the vest includes an integrated control panel, digital signal processing, multi-band equaliser settings, Bluetooth headset compatibility and up to eight hours of battery life. It is designed for use while seated, standing or moving.
The most expensive item in the promotion is the Woojer MAT, now priced at USD $849 and GBP £813, down from USD $999 and GBP £957. The foldable mattress topper is positioned as a home wellness product that turns sound into vibrations across the body.
Wellness push
Woojer links the MAT to vibroacoustic therapy, which combines sound and vibration in relaxation and recovery settings. The product is intended to support sleep, stress reduction, recovery, mindfulness and relief from muscular tension.
That places the MAT in a broader wellness market where consumer technology companies are trying to move beyond entertainment hardware into products associated with rest, recovery and mental wellbeing. By including the MAT in the same summer offer as its gaming wearables, Woojer presents entertainment and wellness as part of a single commercial strategy.
The promotion also highlights the company’s pricing structure. Even after the discount, the MAT remains a premium purchase at close to USD $850, while the Vest 4 still costs more than many mainstream audio accessories, suggesting Woojer is targeting consumers willing to pay more for a specialised sensory product.
At the same time, the STRAP 4 gives the company a lower entry point for buyers interested in haptic audio without spending several hundred pounds or dollars on a vest or mattress topper. That may help broaden its reach among gamers, music listeners and virtual reality users who want a wearable format rather than a larger home setup.
Beyond direct sales, Woojer also offers an affiliate programme that pays 10% commission on generated sales. This suggests the company is using partner-led marketing to widen distribution and attract attention in a crowded consumer electronics market.
Haptic technology has drawn increasing interest from gaming and immersive media companies seeking to add touch-based feedback to sound and visuals. Woojer’s product range reflects that trend, focusing on devices that translate audio signals into vibrations users can feel through a strap, vest or mattress topper.
The sale gives prospective buyers a temporary price cut across all three product categories, with discounted prices ranging from USD $143 for the STRAP 4 to USD $849 for the MAT.
Business & Technology
Thames Valley drivers face highest fuel prices in the UK
The soaring prices come after the start of the Iran war in the end of February, with diesel now at 205.9p per litre at Membury services in Berkshire, and unleaded petrol reaching 185p per litre.
Some drivers are reducing their journeys due to the unaffordable fuel prices.
The Government has frozen fuel duty in an effort to alleviate the burden, while motoring groups advise shopping around for the best deals.
Simon Williams, head of policy at the RAC, commented on the situation: “Fuel prices continued to rise over the weekend with petrol climbing to a new Iran War high of 160.85p and diesel going back over 180p, something drivers haven’t seen since 9 June.
“Unleaded has now risen more than 10p a litre – 7 per cent – since bottoming out at 150.59p on 6 July while diesel is up 16p (15.8p) a litre, or 10 per cent, almost fully reversing June’s 16.6p reduction, which was the biggest monthly drop on record.
“Positively for petrol car drivers, RAC analysis of wholesale fuel data shows prices at the pump should begin to stabilise this week.
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Some drivers are reducing their journeys due to the unaffordable fuel prices. (Image: Ed Nix)
“But the news for those who rely on diesel, including many businesses, is worrying as it looks set to carry on rising, possibly reaching 185p in the next week or so.”
The rise in fuel prices coincides with the summer holiday season, when more than 20 million UK drivers are expected to hit the roads this week.
The AA is advising motorists to use price comparison apps powered by the Government’s Fuel Finder service to “beat the higher prices.”
The increase in prices has led to record numbers of forecourt drive-offs.
Forecourt Eye, a fuel theft prevention company, reported a 20 per cent increase in incidents of fuel taken without payment in the five months following the conflict’s onset on February 28, compared to the previous five months.
The surge in pump prices due to the war has driven the value of stolen fuel up by 48 per cent over the same period, reaching an estimated daily average of £194,000 across the UK’s 8,359 forecourts.
Gordon Balmer, executive director of the Petrol Retailers Association, noted that its members are “reporting increasing levels of abuse and aggression towards colleagues who are simply doing their jobs and have no influence over the price displayed on the forecourt”.
The Government has postponed its planned September 2026 increase to fuel duty until the end of the year due to rising pump prices.
Originally introduced by the Conservatives in 2022 following Russia’s invasion of Ukraine, the 5p reduction was set to end in September 2026.
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