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Cotswolds has surge in holiday demand from global visitors

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Data from tourism company Holiday Lodges reveals that each month, there are more than 4.2m global Google searches for Cotswolds-related terms. 

Kate Atkin, Holiday Lodge’s regional expert for the Cotswolds, said: “While the UK naturally tops the list, with 375 Google searches per 10,000 people, Ireland ranks second when it comes to overseas interest, generating 82 searches per 10,000 people.

“The appeal of the Cotswolds is also reaching the other side of the world with Australians showing the third-highest level of interest globally.

LodgeThe Oxford Lodge in Chipping Norton (Image: Holiday Lodges)

“Australia recorded 37 searches per 10,000 people, highlighting the destination’s growing international popularity.”

She added: “The Cotswolds have long been a beloved staycation spot among Brits, and it’s understandable that people from around the globe are now wanting to visit. 

“With its rolling green hills, honey-stone cottages and cobbled high streets, it matches the storybook charm that most tourists picture when booking a holiday to the English countryside. 

“The region is also getting more attention than ever due to its growing celebrity status.

“The area has recently been visited by the likes of Kim Kardashian and Lewis Hamilton, while also being home to numerous celebrities, including the Beckhams. 

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“When combining this with globally famous attractions such as Jeremy Clarkson’s Farmers Dog pub and Diddly Squat Farm, as well as the luxury Daylesford Farm Shop, the region has so much to offer to both national and international tourists looking for that perfect combination of countryside tranquillity, modern luxury, and a vibrant social scene.”

Chipping Norton is highlighted as an ideal place to stay when visiting the region, with attractions such as Jeremy Clarkson’s Diddly Squat farm and its historic high street very close by.

It’s also just a short drive from other Cotswolds villages such as Moreton-in-Marsh, Great Tew, Stow-on-the-Wold, and Broadway.

LodgeThe Romeo Lodge in Chipping Norton (Image: Holiday Lodges)

Holiday Lodges also revealed its top staycation destinations with Romeo Lodge, Oxford Lodge, and Churchill Lodge all in Chipping Norton topping the list.

This comes amid demands for restrictions on overtourism in some picturesque villages.

Parishes like Bourton-on-the-Water are demanding restrictions on tourist coaches to stop the “Disneyfication” of the area.

Local leaders are requesting Gloucestershire County Council approve traffic orders to ban large vehicles from funnelling through narrow village streets.

About 92 per cent of residents in Bourton-on-the-Water, Gloucestershire, reported traffic and parking issues.

The village attracts 300,000 visitors every year, while only 4,000 people live there.

Cotswolds Tourism is attempting to promote lesser-known areas of the region to prevent ‘over-tourism’ in traditional destinations, known as ‘honeypot’ areas, such as the West Oxfordshire town.





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Thousands raised for Oxfordshire hospice through recycling

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Nearly £38,000 has been donated to Katharine House Hospice in north Oxfordshire over the past 18 months, thanks to recycled metals from cremations at North Oxfordshire Crematorium.

The scheme is part of the Institute of Cemetery and Crematorium Management (ICCM) Metals Recycling Scheme, which recycles metals with family consent and donates proceeds to charity.

Vanessa Moor, site manager at North Oxfordshire Crematorium, said: “We are incredibly proud to support Katharine House Hospice through our ICCM charity partnership, recognising it as our essential local charity.

“Many people don’t realise that, with a family’s permission, metals recovered following cremation can be recycled to benefit charities supporting local communities.”

The most recent donation of £17,000 brings the total raised for the hospice to £37,982.

Ms Moor said families frequently speak highly of the care and support they have received from Katharine House.

The partnership extends beyond fundraising, with crematorium staff volunteering at the hospice’s events.

Sue Blank, corporate engagement officer at Katharine House Hospice, said: “We are thrilled to have Memoria’s continued support.

“The team at the North Oxfordshire site are a pleasure to work with and are always keen to support the hospice in any way they can, whether through volunteering, raising awareness of our work or through this fantastic recycling scheme.”





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Oxfordshire drivers invited to try Volvo’s EX60 SUV

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Waylands Volvo Oxford, based on Cumnor Hill, is inviting drivers to test drive the new Volvo EX60 during an exclusive event from August 21-23.

Recently named the UK’s most exciting upcoming new car at the What Car? Awards, the fully electric SUV combines Scandinavian design with advanced technology and sustainability.

Simon Bishop, general manager at Waylands Volvo Oxford, said: “We’re delighted to welcome local drivers for an exclusive first look at the new Volvo EX60 here in Oxford.

“This weekend long event is designed to be much more than a standard test drive, giving customers the chance to experience the technology that makes the EX60 so special.

“Whether it’s trying the latest safety features, seeing how straightforward fast charging can be or exploring the capabilities of Google Gemini, we want every visitor to leave feeling excited and confident about driving electric.”

The Volvo EX60 P12 AWD model offers a range of up to 503 miles on a single charge – the longest of any Volvo to date.

It can charge from 10 to 80 per cent in as little as 16 minutes.

Inside, the SUV features a spacious, premium cabin with a dashboard-mounted speaker and four contemporary interiors, all crafted from renewable and recycled materials.

Test drives will be guided by a Volvo specialist, who will demonstrate features such as the 360-degree camera, parking sensors, and driver assistance systems.





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Oxford doctor to race for Lost Chord UK at London marathon

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Dr Akash Srinivasan will take on the 13.1-mile challenge in support of Lost Chord UK, a charity that delivers interactive music experiences for people living with dementia.

Lost Chord UK has just five charity places available for the 2027 race and is inviting four more runners to join Dr Srinivasan on the start line.

Dr Srinivasan, who regularly cares for patients with dementia, said: “As a doctor, I regularly meet people living with dementia and see the impact it has on their lives and their loved ones.

“I’ve also been a musician since I was young, playing both the violin and flute, so I’ve always believed music has an extraordinary effect on the mind.”

He was further inspired after reading Musicophilia, the book by Oliver Sacks.

Dr Srinivasan said he discovered Lost Chord UK and the work they do supporting people through live interactive music, and knew it was a charity he wanted to support.

He added: “Running the London Landmarks Half Marathon felt like a meaningful way to bring those two worlds together.”

Lost Chord UK supports more than 9,000 people and families each year through professional live interactive music sessions in care homes, hospitals, hospices and community settings across England and Wales.

Jean Collingwood, chief executive of Lost Chord UK, said Dr Srinivasan’s motivation captures the essence of the charity’s mission.

Ms Collingwood said: “When Akash applied, his words stayed with us because they brought together two things we see every day – medicine helps people live longer, but music helps people live well.”

She explained the broader impact of their work and the importance of community support.

Ms Collingwood added: “Every week our musicians witness extraordinary moments – someone who hasn’t spoken begins to sing, a husband and wife share a dance, a son hears his mum laugh again, a family catches a glimpse of the person they know and love.

“That’s why we’re inviting four more people to join Team Lost Chord UK.”

The London Landmarks Half Marathon takes place next on Sunday, April 4, 2027.

The route takes runners past iconic sites including Big Ben, the London Eye, and Tower Bridge.

Those who join Team Lost Chord UK are asked to raise a minimum of £350 and pay a £30 registration fee.

Each runner will receive a charity running top and full fundraising support.

To apply, visit lost-chord.org.uk/london-landmark-half-marathon-2027.





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